You Just Can't Wave A Wand

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You Just Can't Wave A Wand

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YOU CAN'T JUST WAVE A WAND AND PACK YOUR CLUB.....

By RichUnger@promotingnightclubs.com

Your Club is dying, your crowds are gone, your promotions don't work, giving away free drinks is killing you, you stopped charging cover, your competition is slamming you.

This was the e-mail I received in late August from a Club Owner, and then he said "OK Rich do your stuff."  My stuff?  I don't have a magic wand, and this isn't a magic show.  Clubs put themselves into corners by ignoring the obvious and living on their past.  When you don't change, modify, and conform, you lose touch and your club suffers.

Stop giving every drink away at ridiculous prices just to fill the club, stop lowering your cover charge, stop the panic mode and get into the profit mood.

I have never seen so many clubs complain about the competition, and yet do nothing to combat them, but give away the house.  If your burnt out call me, if your club is getting killed by the competition call me.
If your radio spots suck, call me.  If your newly launched promotion crashed and burned, call me.  Don't let your club fall into the fatal pit of abyss.

These are tough times economically and they call for strong promotions, creative advertising and above all a solid strategy.

I had a Club Owner from Tenn. call me, his club is huge he has invested over a million cool cash in it and he is experiencing a major downward spiral.  He has a good DJ, but a lousy game plan.  He has all the bells and whistles, but a dismal way of presenting his format.  I have to crack up and LMAO when I read in an industry publication of some so called Nightclub Expert say "People throw duffel bags of cash at me to
help turn their clubs around."

What Owner would throw bags of cash at some Consultant to come in and turn their club around.  If your the Owner, Please email me I want to check your urine for drugs.

Then there are the Books 100 ways to pack your club.  Sure they are and I am Elvis... I mean come on, no book with a generic content can apply specifically to your Community, your club, your patrons, your situation.

One of the biggest rip offs are Radio Remotes, unless your Mancow, or Stern or Opie and Anthony, why would any club pay for some DJ to do phone ins from the club.  First you have to pay the Radio Station for the spots, then you have to pay the JOCK what they call "talent" and what I call extortion.

Remotes cost $1500 to $3000 and are worthless, because there is no way you can recover your marketing dollars and pay the "JOCK" and cover your nut for the night and show any great bottom line.

No way, NO day, No hay..........

There is no "magic wand" but there is "The Man" and that is me, when you realize you need the best of the best and you can handle the truth, call me at 1-941-921-7027 email RichUnger@promotingnightclubs.com but don't let your competition wrap, sack and pack your lunch.

 

Copyright � 2001 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.