Utilize The Talent Of Your Employees?
By Rich Unger
Why is it every bar and restaurant has the same standard method of celebrating
birthdays? Simply having a group of employees sing happy birthday.
I have always stressed to my clients, that they must incorporate the talents of their
staff, from those who sing, to those who do magic, to those who can do a stupid funny
human trick, to those who can lip synch and those who can do a dance routing or play a
musical instrument. Instead of the same old approach to birthdays, anniversaries and
celebrations, take the time to find out exactly what talent lies within your core employee
base and show it, feature it and showcase it.
So many employees these days days are talented, and yet so many food and beverage
establishments fail to take full advantage of their inherent traits.
This again, leaves a lasting impression on your patrons, another reason to give them
something to remember and continue to rave about it with with regard to their visit to
your establishment.
My pet peeves:
1) Why do bars stop happy hour at 7 p.m.?
- It is dead until 9 p.m. anyway.
2) Why do lounges leave dirty old carpet on the floors and beat up old chairs for
patrons to sit in?
- It must be a failure to realize your room looks terrible with ugly, torn dirty carpet
and your patrons can see you have no regard for them by having them sit in beat up old
chairs.
3) Why do bars and lounges still use blenders instead of frozen drink machines?
- As usual, the only reason I can surmise is money and thriftiness.
4) Why don't bars and lounges offer popcorn, peanuts and trail mix on their bars?
- Again, it must be money, because I have always found it's the little things that you
offer your patrons that result in loyalty, more frequent visits and increased daily sales.
5) Why do nightclubs always have thugs and big WWF guys on the front door?
- Why would anyone want to see some 300 pound version of "Stone Cold" at your
front door?
I have always advised my clients to put a knockout beauty on the front door, in a
female tux. Take the edge off the first impression and make a dramatic impact on your
patron's first view of your club.
Keep the blood thirsty bouncers in the background, not in the fore front. An army of
bouncer in clear view, reflects a club with a major behavior problem.
Have a question or comment, feel free to call me or fax me or e-mail me, I eat, sleep
and breathe this industry and I love it.
Rich Unger, Ph: 941-921-7027, Fx: 941-921-7278 E-mail: RichUnger@promotingnightclubs.com |
