The future is now!!!

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The future is now!!!

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THE FUTURE IS NOW!!!!

BY RICH UNGER

The Y2K scare was just that!  The lights worked, the water ran and the phones rang.  Now, back to BIZ.

The food and beverage industry is under siege, movies, videos, video games, the Internet, concerts, chat rooms, dating services, sports events, all take the attention span of the average night life patron.

The key is to cash in, and capitalize on all of these areas and incorporate them into your bar, your lounge, your club and your restaurant.  There are so many missed opportunities, for instance find out what new movies are being released and when, (why should I do your homework for you) tie in the "Richie Three Way Formula", the food and drink promo, the main theme promo, and the music promo.

GONE...............Are the days when you can simply open your doors and be jammed.

When you're new, you have to keep it fresh, when you're old you have to keep it new.   Let's take the Richie Ten Promotion Response Rules Test:

Answer these questions for me please.

1. What is your next big promotions?
2. What is going to make this promotion kick butt?
3. What are you doing to promote this promotion and when are you starting your campaign?
4. What have you incorporated within the promotion as a hook?
5. Who are you targeting with this promotion?
6. Is your timing right?
7. Have you created as many avenues of income from this promotion as possible?
8. What are the downsides of this promotion and are you prepared for them?
9. Have you analyzed the media coverage of this promotion and it's benefits to you?
10. What makes you think this promotion is a winner?

If you've done all your homework and have your promotion in a positive light in response to all of my questions and you have all your bases covered and you know this promotion and it's impact from start to finish, then I say DO IT!!!  But....If there is the slightest hesitation and you have skipped or chosen to overlook key elements of the components of the promotion due to laziness or an inability to perceive and conceptualize the promotion, then I say ABORT IT AND FORGET ABOUT IT!.

I know of food and beverage establishments that are packed and do a great lunch, happy hour and dinner and then night life biz, except, on holidays, for the life of them, they cannot fathom or comprehend how to tie in and create maximum promotions that are relative to holidays.  Sound ridiculous doesn't it?  At least to me it does.   Holidays and theme nights and special events should be cash cows not dead as door nail nights.

But arrogance and ignorance are the two major downfalls of management and ownership in the food and beverage industry.

Change is a required mandatory fact!  And yet, so many operators and managers refuse to accept it.  for instance, how many clubs refuse to invest in change?   There is a club in my town that has not remodeled or changed it's decor in over five years.  Why?  The owners refuse to spend the money.  They let 18 and up in, so they are faced with a tough young crowd attempting to blend with an upscale crowd, because management refuses to enforce a strong dress code.  Why?  They don't want to loose the cover charge.

You can't be all things to all people on the same night.  That is why so many clubs have different promotions that appeal to a different segment of the community each night of the week.  Then all the weekends you open it up to everyone.

I am opposed to letting 18 your old kids mix with 21 and up.  I think it is a drastic attempt at staying in the biz, and a poor attempt at presenting to your community a truly quality environment.  I would welcome a "Promotions Show Down" at one of these nightclub conventions, put me up on the stage with Patrick Henry and any other top promo man and give us each five minutes to formulate a promotion around an idea, or theme or event.

I have proposed this to the powers that be, but they have chosen not to respond.   Oh well, their loss.

Take this year 2000, and make it a money making machine every month.  this is my 30th year in this industry, I have taken more operations, clubs, and restaurants that have been just drifting and turned them around, than any other consultant in this country.

If you need uniforms, costumes, swim wear, bikinis at wholesale prices call me, I run the HOTTEST clothing store in Florida for women.

Rich Unger, Ph: 941-921-7027, Fx: 941-921-7278 E-mail: RichUnger@promotingnightclubs.com

Copyright � 1999 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.