Denying Sex On The Beach?

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

Denying Sex On The Beach?

Home Page

TGI Friday's DENYING SEX ON THE BEACH?

By Rich Unger

Only in New York City would TGI Friday's spend money on research and find that 84% of it's women patrons had never ordered a "Screaming Orgasm" and 73% had never had "Sex on the beach." Two of the most popular cocktails in bars, lounges clubs and casual dining operations all over the Country are facing distinction because are you ready for this, TGI Friday's is changing the One part each Kahula, vodka, Bailey's, amaretto and six part cream "Screaming Orgasm" to the "coffee cooler."

And the one part midori, vodka, Chambord, and two parts orange juice and cranberry juice "Sex On The Beach" will now become the "Summer Sunset."

In fact TGI Friday's already markets a Premixed Version of "Sex On The Beach" in liquor stores nationwide and has repackaged it as "Censored On The Beach."

Someone please bang me in the head with a "Fuzzy Navel," I mean have we lost all sense of adventure and risqu�, and all feeling of fun, that we have to change the name of drinks as not to offend and to supposedly increase sales?

The whole purpose of unique and on the edge named drinks is to entice and invite patrons to order them and enjoy them.

Excuse me, but isn't New York City the City that "SEX IN THE CITY" is based on, filmed in and featured? Didn't "SEX IN THE CITY" Just win the Prime Time Emmy for Best Comedy on Television? I mean what is next at TGI Fridays? No single Man can hit on a single Woman or vice versa?

Where is your "HAPPY HOUR?"

What purpose does having a bar in your Restaurant serve, if your not utilizing it for "HAPPY HOUR?"

You need to generate as much cash flow as possible and by ignoring the easiest and quickest way to creating cash flow, you are closing the bar on a standard source for cash, crowds and continuity.

You cannot and should not be closed for Happy Hour.  You cannot and should not allow your competition to take your patrons earlier than you do and keep them longer than you do.

Your Restaurant cannot survive on food alone, not any longer, not since 9/11.  The entire world of food and beverage has changed, in fact in NYC alone since the tragic attack, 30 restaurants have closed.

You must realize that price, pleasing and promptness have taken on new meaning.

You need to take the following twenty steps right now:

  1. Add to and expand your menu
  2. Add Happy Hour
  3. Add new music and entertainment
  4. Open earlier and close later
  5. Hire hot female Bartenders
  6. Make sure your bathrooms are spotless
  7. Make sure your front entrance is spit shine clean
  8. Start featuring a desert cart
  9. Clean your a/c vents they look disgusting
  10. Change your uniforms, make them more patron friendly and more casual for your servers
  11. Stop running institutional ads they don't  work in this new food and beverage world
  12. Stop cutting back staff and hours and start going after the business with a renewed vengeance
  13. Stop putting your nose in the air and realize it's time to appeal to the masses
  14. Where's your dance floor?
  15. Where's your lights?
  16. Where's your killer sound system?
  17. Where is your Take Out Program?
  18. Where is your Take Out window?
  19. Where is your Take Out Menu?
  20. Start a new Table Side Presentation

Read each of these over and relate them to your present operation the weaknesses it exhibits and the areas where improvement are desperately needed.  We are entering 2002 and where are you?

Your club or restaurant has to be fresh, and now is the time to get it in line.......

You Can't operate as you did before, you must update, upgrade and uplift your present operation.

Call Rich Unger at 941-921-7027 email RichUnger@promotingnightclubs.com
Don't just keep on operating the way you are !!!!

 

Copyright � 2001 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.