WHERE IS YOUR TAKE OUT BIZ? BENNIGANS & OUTBACK ARE MAKING $$$$$$
WITH TAKE OUT........
By Rich Unger
Let me throw some figures and numbers at you. Since May of 2000, 6% of OUTBACK STEAKHOUSE "S overall sales come
directly from Take Out. In fact they have special drive up parking spots designated for Take
Out Only Patrons.
52% of all Meals are now being taken out and taken home. The National Restaurant Association says for the first time, over taking meals eaten
inside Restaurants. Bennigans, since launching a targeted Take The Meal Home campaign has
seen it's take out doubled.
Take Out Patrons want it fast, they want it good and they want quality.
If your not targeting take out, your missing more than just $$$, your missing the wave of today.
Here's the last NUMBER to knock the wind out of your refusal to offer
and promote take out, $8.5 BILLION in take out last year.
Now, call me e-mail me and let's put a take out target program into
place for your operation ASAP.
People want to enjoy eating in their homes, their apartments, their Townhouses, their Condos, they want the comfort and coolness of their
own little world along with the great taste, portions and quality of their
neighborhood favorites.
You cannot simply serve and turn your back on an explosive new growth
area of the Food and Beverage Industry. You must offer quality packaging, quality service, quality attention to
this unique and very volume oriented facet of your operation.
The marketing and advertising strategies are key to the success you
create. Do you know who is suffering from this Take out Take the biz away
concept? Supermarkets, they are being forced to restart their take out and made
meal departments and to expand and to offer much more than they ever did
before.
I salute the Big Dogs for shaking up the industry. It's very simple, if Bennigan's and Outback see and are raking it in
from Take Out, don't you think you should be too?
Call Rich Unger at 941-921-7027 or e-mail him at RichUnger@promotingnightclubs.com
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