THEY STOLE MY NIGHT

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THEY STOLE MY NIGHT

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THEY STOLE MY NIGHT, NO! YOU LET THEM...

By Rich Unger

I have never heard so many crybabies in my Nightclub Life.  Phone calls, emails, faxes from panic stricken Owners complaining that they let their Competition pack their lunch steal their night, and now what do they do?

They allowed the new club to open and did nothing to knock it's winds out of it's sails.

They let their competition take their Thursday Nights by lowering their cover, giving away free drinks and now they are either closed and thrown in the towel on Thursday Nights, or they are simply dead.

They get arrogant and cocky and let their guard down and let their competition walk all over them.  I listen to these horror stories over and over, and I wonder to myself, "what was he thinking?".  "Why didn't he take the offensive, instead of the defensive?".

Some of you really need a pie in the face, a cold shower, a reality check.

You gave away your business, no one else.

You allowed another club to clean your club out.

You and nobody but YOU<<<<<<<<<<<<<<

The Nightclub Industry in the Year 2002 is all about You!  What you do to draw, attract and lure patrons in.
Some Clubs and Hotels pay People like Patrick Henry huge amounts of money to hold a "Homemade Bikini Contest" or a "Best Bartender's Contest," I ask why?  Why are you paying someone to do a promotion, that you, yourself can present and pack your club and make all the money on?

Why aren't you paying a Promotions Expert like myself to provide you with a Year's worth of strategies, marketing, promotions, concepts and new streams of income, rather than pay someone for one big promotion that will cost you more than you will reap and that will only put the spotlight on your club for one night?  Where is the logic?

I mean if your going to reach out for help and boy do many of you need it, don't ask for a quick fix, one night maybe success.

No way, demand consistency and longevity........And don't waste your money on books, how can a book written years ago, help you and direct you to pack your club in this Post Sept.11th climate? How can you profit from and pack your club from what you are paying for? Those are the questions you need to ask whomever you are considering retaining, and also ask yourself.

I am amazed at how big Hotels and Resorts can't create their own promotions, their own drink programs, their own packed rooms? If a Beverage Manager can't create what it takes to generate sales and Standing Room Only nights, what the heck is he doing in that job? I eat, sleep and breathe this industry and I can pack any club on any night, but, there is a method to the madness, it starts with the knack, the knowledge and the know how to go toe to toe with the competition and beat them at their own game.

It's not about cheap drinks and no cover charge, it's about giving your Patrons reason after reason after reason to frequent you again and again.

Call me now and let's pack your club.
Call Rich Unger at 941-921-7027, email RichUnger@promotingnightclubs.com and stop sulking and holding your very own pity party.

Get off your Tuchus and make something happen.
Let me pack your club.............

 

Copyright � 2002 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.