Smackdown The Competition

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Smackdown The Competition

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SMACKDOWN THE COMPETITION!

By Rich Unger

I have never ever seen so many complacent food and beverage operators in my life........
I mean, why open and operate, if your simply going to lay over and play dead?

Why invest the money in having a club, a bar, a restaurant, if your simply going to go through the motions and not make a dent, a motion or an impact on doing some really strong biz and packing your place?  I go to food and beverage websites all over the net and they are so boring, so outdated, so stale, and so totally "PMFTS" put my feet to sleep.

Why are bar and club and restaurant owners so reluctant to try something new?  I bang my head against the wall watching so many missed promotion opportunities.  If your in this biz, it is imperative that you capitalize on freshness and newness and fads and current trends.  I am contacted almost every day by clubs that have let their guard down, by not staying on task.

For instance, what is the next big promotion you are going to present?  What is the next new format you are going to roll out?  What is the next new concept you are going to offer?  You have got to take a "smack down" approach to this business.

I am currently formatting a "Tax Payer's Sweet Revenge" Party for a client, I have a cash cube, with a huge sign "TAKE BACK YOUR TAXES." I have an Uncle Sam Dance Review, A $10.40 Menu of steaks and seafood, I have a Sexiest and also most Original Uncle Sam Costume Contest, I have a W-2 Twist Dance Contest, I will pack this huge Restaurant/nightclub and make this client over 10k for the night.  Why? Because I never have a dull moment in my promotions, it's non stop action.  It's non stop fun, non stop music, non stop food and beverage.  I leave nothing to chance.

The media will cover this event from the TV news to the local newspaper.  My Press releases are dynamite.  The key to successful promotions are enticing and inviting teasers in the way of signs, banners, and early advertising.  So many operators don't want to spring for the expense involved in insuring a packed event, by letting your patrons and the Community know about the event in time to plan to attend.
I mean really, this should be a no brainer..........  I read message boards on the nightclub industry on the web, and I am struck by moderators who don't want any interaction between people on the board, they pose the threat of reporting anyone who contacts anyone, which is just the opposite of what the food and beverage and hospitality industry is all about.

Anyway, I read a post where someone said bikini contests are dead, and hot events are dead, and promotions don't mean a darn thing, the first thing I said to myself was, " Babe you need to find another vocation."  The more excitement, the more enticement, the more entertainment, the more expansive themes, the better volume and better head count you will have.

Why so many operators chose to simply ignore spending the money to make money is beyond me?  These lazy operators would rather post a sign "CLOSED FOR RENOVATIONS" which in reality means, they are out of business, rather than spend the investment
required to pack their place.  So many operators have no clue.........  They continue to open to slow to moderate nights of traffic and volume with no interest or desire to turn it around.

That is why the turnover rate in this industry is so high. Call me, let me pack your place..........

Rich Unger, Ph: 941-921-7027, Fx: 941-921-7278 E-mail: RichUnger@promotingnightclubs.com

Copyright � 1999 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.