Salesmen, Salesmen, Salesmen!
By Rich Unger
In the nightclub and bar business, there is no shortage of salesmen. From liquor to
beer, from bar supplies to advertising, from bathroom suppliers to ice machines and
everything in between.
The key to salesmen is turning into promotion partners. Any liquor, beer, food, media
salesman should also be offering you numerous promotion opportunities.
Hey, anyone can take an order and take your money. It is time you demanded, yes I mean
demanded that your video game man, your jukebox man, your cigarette man, involve
themselves in promotions in your establishment.
The fact that you never asked, the fact that you do so much business with them, the
fact that it is a two way street, you order, you pay and now the street works this way.
They co-promote an event, a theme night, a special party. The days of simply taking your
money and not giving you more than just the product you buy are over.
I demand my clients get "promotion rewards" from their vendors. First of all
it is only common sense. The more exposure and the more push and pump you give their
product the more it will sell.
Liquor brands are facing fierce competition and it is imperative that they interact
with strong promotions that tie in music, drink specials, and a red hot event. It is the
"3 promotion punch" that makes for successful promotions. And every salesman
that calls on you should be offering you promotions. And if they are not, then call their
supervisors and demand that you be offered a unique promotions.
If you don't ask you don't get.
Every nightclub that is worth its weight in gold, puts the heat on its salesmen to
create, deliver and present promotions. There is no reason you can't, regardless of the
size of your establishment.
Call me, e-mail me, fax me. It's a war out there, and you can't afford to let any
promotion opportunity pass you by. If all it takes is asking your salesmen to deliver than
by all means open your mouth and ask!
Feel free to contact me at (941) 921-7027 or via e-mail at - RichUnger@promotingnightclubs.com |
