Clubs should not depend on ...

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CLUBS SHOULD NOT DEPEND ON OUTSIDE PROMOTERS TO PACK THEIR FLOOR!
By Rich Unger

I have never seen so many clubs dependent upon outside Promoters to make their clubs money.

Outside Promoters come with a lot of baggage, first of all, it's their following and their mailing list and their friends, and their Party, secondly it's their demands of comp drinks, their behavior and their rules you play by.  Finally, why are you the Owner of a club, paying some promoter to generate traffic and cash flow for you?  Why did you buy your club?  Why did you pour a ton of cash into opening your club?  Why did you even get into the nightclub industry?

Your club should never ever be dependent upon some cocky, arrogant, hot shot promoter to pack it and to keep it thriving. I have always, I repeat always done it myself.  I recently had a phone call from a Miami Beach Club Owner, who was experiencing a very difficult relationship with  outside promoters.  They were rude, unprofessional and "hot shots" in a club, that they were being paid to promote and to present.  I have always said if you own it, if you manage it, then you better learn how to promote it!!!!

So this Club Owner is losing his arse, because he is dependent upon these club promoters to make him or break him.

I say, nobody knows your crowd, better than you do. Why pay someone, why spend the $$$$, make it all yourself, it's YOUR CLUB!!!!

If you need to take "Promotions 101" call me, email me, and I will teach you
the course.... Call 941-921-7027 E-mail me RichUnger@promotingnightclubs.com

 

Copyright � 2001 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.