ZERO NIGHTCLUB PROMOTIONS
An , Oklahoma Nightclub Horror Story!
Nightclub Promotions require a "VISION" a look at what can be and should
be in your club, rather than what is presently being offered.
Here is a true story, no names are being
used why pour salt on an open wound.
But this is a classic case of pure arrogance........................ We
begin with a Two Partners in a Nightclub, who also have other businesses
to run that they own during the day.
Their club is in Oklahoma of all States, but just like the discount
kings of that area, "The Graham Bros. Crop," these two Nightclub Partners
also give the liquor and beer away, I mean every night is cheap, free,
discounted, giveaway night. They offer
zero promotions.
They called me seeking my help, but hey if your going to ask for it,
you have to follow it.
I mean I can lead the horse to water, I can even get the horse to put it's
mouth in the water, but from there, it's your turn.
What I mean is they destroyed this club.
They did absolutely nothing to create any kind of synergy let alone
energy.
They made Richie's new TOP TWENTY Mistakes.
1. They advertised in local newspapers
2. They had nothing but beer specials
3. They had nothing but liquor specials
4. They relied on a DJ
5. They never ever had one night where patrons could participate or
interact.
6. They took every liquor imaginable and discounted it
7. They had no game plan, no strategy, no path to follow
8. They hired all the wrong employees
9. They listened to all the wrong people
10. They both worked together in the operation
11. They waived a cover charge, and panic promoted to get at the most 50
patrons in the establishment at one time on any given night
12. They never ever reached out to different demographics within their
local community.
13. They did nothing for any Charity.
14. They aligned with no local or regional sports teams
15. They never attempted to build up a Happy Hour and After Work Crowd.
16. They added no bells or whistles to make the venue inviting, and
enticing.
17. They caused themselves to lose hundreds of thousands of dollars.
18. They never ever reached out and stood outside and took a real hard
look at what they were doing and why it was failing.
19. They never ever trusted the right people
20. I doubt they will make it thru Thanksgiving, but hey, they have no one
to blame but themselves. They should have listened to
me...........................
If your ego has taken control of you and your about to enter the food
and beverage industry and operate an establishment be it food and liquor
or just liquor, I would urge you, I would use my best Tony Robbins
encouragement to pick up the phone and call me.
Otherwise, remember this, sitting in front of a bar as a patron and
standing behind that bar as an Owner is like comparing Howard Dean to a
President of the Unite States. There is no comparison ...........
I have one last question to ask you, why would you open a nightclub and
forget, fail to present, ignore the potential and not present "NIGHTCLUB
PROMOTIONS"?
This is a very difficult and challenging industry and you either get
the best to give you the best cash flow, or you just simply
go......................
Now throw some cold water on your face, take a deep breathe, and call
me !
Rich Unger at 1-941-921-7027 or just keep doing what your doing and be
prepared for a "Last Night Open Party"............
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