YOUR CLUB HAS TO DO MORE

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YOUR CLUB HAS TO DO MORE

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YOUR CLUB HAS TO DO MORE, OFFER MORE & OPEN MORE IN ORDER TO SURVIVE!
By RichUnger@promotingnightclubs.com

Almost every day I am besieged by e-mails and phone calls from Nightclub Owners, frustrated Managers and disappointed employees.  Their comments are always the same,  From the Nightclub Owner:

"Why aren't patrons coming into my Club?".
"I am spending money on radio and not getting any results."
"I am listening to everyone who tells me what to do and the end result is my club is losing market share."
"I am closing down more week day nights and becoming to reliant on just the weekend nights to carry the club."

From Nightclub Managers it's the same old DR Phil Frustration:

"Why won't my Owner spend the necessary money to pack the club?"
"My Owner does everything wrong and then blames me for the outcome."
"The Owner is never here and he is such a procrastinator on making decisions the club is suffering big time."

And finally from the DJs:

"This club could be packed if the Owner and Manager would just listen to me".
"My Manager is so out of touch with what this club should be doing, he only cares about collecting the cover charge and selling drinks?
"I am so frustrated, this club has such great potential but the Manger and the Owner both treat myself and the rest of the employees like garbage"

Yup, these are the classic remarks I read and hear on a daily basis from all parties involved.  The evolution of a nightclub into a "hot spot" requires blood sweat and tears.  It's not about giving away the house, it's not about letting patrons in for free, it's not about copying your competition, it's all about your club's own personality, identity and image.  Just as Simon Cowell on "American Idol," I have zero patience for ignorance, arrogance and ego.

I have great admiration for Owners and Managers that are not afraid or embarrassed to ask for direction, that realize their club is heading in the wrong direction and want to change courses, rather quickly.  There is no passing the buck in this industry, you can attend conventions, listen to seminars, drive by your competition, but at the end of the night, it's what's outside and inside your club that tells the tale of the register tape.  The key to packing your club is, as my Mantra always goes "Give Them The FUN."

You are not doing any more or any different  than, every other club in your area.

Your  club is so predictable, so boring, and you refuse to accept it and change it.

You tolerate patrons that are rude, crude and lewd, just for their almighty buck, you are losing good staff and your club is fast becoming known as the "unplace" to go.

As the ghostbusters use to say " Who Ya Gonna Call," and I add to that, " before it's too late."

Finally here's the "Richie Question of the Month" what kind of liquor and what flavor is the fastest growing segment in the industry right now?

E-mail: RichUnger@promotingnightclubs.com or call him at 941-921-7027

 

Copyright � 2003 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.