OPENING A NEW CLUB IS SO EASY!

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OPENING A NEW CLUB IS SO EASY!

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OPENING A NEW CLUB IS SO EASY!
By Rich Unger

This past Friday Night, while You were trying desperately to pack in patrons, there I was, packing 400 patrons aged 21 to 29 in a restaurant, that at night converts to a hot nightclub.
Yup, I sure did, and man was it easy..............

Want to know why "The Unger Man" has "The Touch," cause I live this business.  Cause I know more than the Owner knows, cause, I only know how to do one thing, "PACK THEM IN." 

Nobody cared who the DJ was.  He was good, but he was not the center of attention, he was not the focus of our marketing.   Nobody cared about any drink specials,( we didn't have any).  Why give away liquor and beer?  We didn't have one single cheap drink.......

Nobody cared about the cover charge (everyone paid).  What Everybody wanted was "THE FUN,"  oh and what was the ratio of Women to Men, (patting self on back) six women to every four men.   I mean Six drop dead hot Women, to every four Casually, but nicely dressed I might add, guys.

When you make sure you check, double check and then triple check your game plan, your strategy, and you take your marketing dollars and maximize their return, so that for each $1 you spend, you generate $10 income, then you got it down pat.

When you guide the Owner thru the maze of club mania, and lay down "Unger's Law," the end result is a packed Grand Opening....... The best result is, 99.9% of these patrons will be back again Saturday Night.  You build a club one night at a time, and you do it thru "THE FUN," not panic promoting of drink specials, no cover, ladies drink free, what are you thinking??????????  The night started around 10pm and packed in at 1130.  No fights, no problems, on confrontations.

I don't believe in "herds," meaning groups of four or more guys is strictly forbidden.   Either you come in alone, or bring a date, all you club owners and managers better wake up, the days of "herds" are fast becoming a total negative factor in your club.  I recently met with another Brand New Club Owner, he was disgusted by the rudeness of his doormen, he was outraged by the flippant attitude of his DJ, and he was bewildered by the lack of smiles and attention his bar staff gave patrons.

My Solutions were simple to me, not difficult for him to act on, for about five days, then he did as I advised.  He fired the DJ, fired the doormen and fired the bar staff.  There is no easy way to deal with crisis that arise, but prolonging the agony and suffering and letting it affect the club's operation is unacceptable.  The Club comes before and beyond any one person.

Patrons don't care who the DJ is, along as the spin is right, and the dance floor packed, Patrons don't care who the doormen are, as long as they are polite and friendly and professional. And patrons have no concern who is serving them, again as long as they are proficient, and attuned to the patrons order.  So in one full sweep, this Owner did what had to be done.  The Club is always #1, nobody is indispensable.

My point is, if your numbers are down, your patron counts down, your volume down, and your bottom line almost non existent, the buck stops with you.   Opening a Club is far easier firing everyone from the old regime, and bringing in fresh new staff.  It's not pretty and it's no fun, but you can't stand someone else's team and expect them to play ball your way.

Sorry this is the real world and a great deal of money is at stake.  Some, Club Owners are such a fickle group, they wait till all else fails and then in desperation destroy a great club.

Opening a Club has the same risks, you only get one Grand Opening, make sure you dominate the local market and do as I do, pack them in, not for free cover, cheap drinks, but for "THE FUN."

Pick up the Phone call me right now, 1-941-921-7027, or e-mail RichUnger@promotingnightclubs.com

Why would you let your Club get off on the wrong promotion?

 

 

Copyright � 2003 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.