OPENING A NEW CLUB IS SO EASY!
By Rich
Unger
This past Friday Night, while You were trying desperately to pack in
patrons, there I was, packing 400 patrons aged 21 to 29 in a restaurant,
that at night converts to a hot nightclub.
Yup, I sure did, and man was it easy..............
Want to know why "The Unger Man" has "The Touch," cause I live this
business. Cause I know more than the Owner
knows, cause, I only know how to do one thing, "PACK THEM IN."
Nobody cared who the DJ was. He was good, but
he was not the center of attention,
he was not the focus of our
marketing. Nobody cared about any drink
specials,( we didn't have any). Why give
away liquor and beer? We didn't have one
single cheap drink.......
Nobody cared about the cover charge (everyone paid). What
Everybody wanted was "THE FUN," oh and
what was the ratio of Women to Men, (patting self on back) six women to
every four men. I mean Six drop dead hot
Women, to every four Casually, but nicely dressed I might add, guys.
When you make sure you check, double check and then triple check your
game plan, your strategy, and you take your marketing dollars and maximize
their return, so that for each $1 you spend, you generate $10 income, then
you got it down pat.
When you guide the Owner thru the maze of
club mania, and lay down "Unger's Law," the end result is a packed Grand
Opening....... The best result is, 99.9% of these patrons will be
back again
Saturday Night. You build a club one night
at a time, and you do it thru "THE FUN," not panic promoting of drink
specials, no cover, ladies drink free, what are you thinking??????????
The night started around 10pm and packed in at 1130.
No fights, no problems, on confrontations.
I don't believe in "herds," meaning groups of four or more guys is
strictly forbidden. Either you come in
alone, or bring a date, all you club owners and managers better wake up,
the days of "herds" are fast becoming a total negative factor in your
club. I recently met with another Brand
New Club Owner, he was disgusted by the rudeness of his doormen, he was
outraged by the flippant attitude of his DJ, and he was bewildered by the
lack of smiles and attention his bar staff gave patrons.
My Solutions were simple to me, not difficult for him
to act on, for about
five days, then he did as I advised. He fired the DJ, fired the doormen and fired the bar staff.
There is no easy way to deal with crisis
that arise, but prolonging the agony and suffering and letting it affect
the club's operation is unacceptable. The Club comes before and beyond any one person.
Patrons don't care who the DJ is, along as the spin is right, and the
dance floor packed, Patrons don't care who the doormen are, as long as
they are polite and friendly and professional. And patrons have no concern
who is serving them, again as long as they are proficient, and attuned to
the patrons order. So in one full sweep,
this Owner did what had to be done. The
Club is always #1, nobody is indispensable.
My point is, if your numbers are down, your patron counts down, your
volume down, and your bottom line almost non existent, the buck stops with
you. Opening a Club is far easier firing
everyone from the old regime, and bringing in fresh new staff.
It's not pretty and it's no fun, but you can't stand someone else's
team and expect them to play ball your way.
Sorry this is the real world and a great deal of money is at stake.
Some, Club Owners are such a fickle group,
they wait till all else fails and then in desperation destroy a great
club.
Opening a Club has the same risks, you only get one Grand Opening, make
sure you dominate the local market and do as I do, pack them in, not for
free cover, cheap drinks, but for "THE FUN."
Pick up the Phone call me right now, 1-941-921-7027, or e-mail
RichUnger@promotingnightclubs.com
Why would you let your Club get off on the wrong promotion?
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