There are no life lines

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There are no life lines

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BARS, NIGHTCLUBS, RESTAURANTS, THERE ARE NO LIFE LINES AND THIS AIN'T NO GAME SHOW! A MUST READ!


by Rich Unger

So fox got burned on their 'who wants to marry a multimillionaire" show.  It was only a matter of time......just like so many bars, nightclubs, lounges and restaurants all over the world get burnt by bad promotions, bad promoters, poor advertising, poor atmosphere, terrible service and disgusting music.


Only unlike Regis and his millionaire show, in the food and beverage industry, there are no life lines, and the tragic part is, every bar manager, every restaurant manager, every club owner thinks they know it all, and sadly and unfortunately they never do...........
promotions, marketing, advertising are a skill, a talent, a track record, experience, a knack for, a hands on grasp of, and an inherent ability.

I read the message board of a supposed consulting service on nightclubs on the web, and these two guys, Joey and Mikey have no clue as to what to advise people asking for direction and advice.  Yhey speak in such circles, first of all, as a club manager or bar manager or even owner, I would ask them, "have you ever owned your own club" secondly I would ask them" what experience do you have in giving out the advice you are?"  Thirdly "what clients did you and do you presently represent?"

Regretfully none of this information or answers to any of these questions are found on their site.  Also, why must they fly down to your club to do an evaluation and spend all
your money on airfare, hotels, meals, time, car rental? and then charge the
club owner all of these expenses?  Why?  I provide a much deeper and specific overview of your entire operation and I don't have to leave my office.

Because, I ask you 45 questions that you must answer in full detail, I ask you to provide me a floor plan and photos of your entire operation inside and out and I ask you to send me copies of all of your marketing and advertising, and then within 96 hours, I Fed Ex back to you the finished product, your own, 'customized analytical overview' of your entire operation.

I have been doing this for twenty years....I show you, your weaknesses, your strengths, what you need to stop doing, start doing and change that your doing in all areas and phases of your entire operation.

I urge you not to pay I repeat, don't pay for people who say they are experts to fly down to critique your club, when you have no idea who they are, what they are, and what they know?  Then there's the gentleman who is shown posing in his luxury speed boat from all the money he made at his nightclub and he tells you that you too can make huge money in your club, if you only order his book for $19.95 plus shipping and handling.   I mean, I almost rofl at how unreal and misleading this entire pitch is.

This book is suppose to answer all your questions, address all your concerns and problems and once again, without ever asking you question one that specifically pertains to your operation? I mean I just don't get why anyone would order this book?

As for food and beverage promotions, I create new concepts every single week, I can take a hot tv show, a new movie, a best seller book, a fad in fashion, a hot song, a up and coming music group and warp around a food, beverage and high energy promotion that will pack a club for a full six hours...........I just did it for a huge waterfront upscale nightclub/restaurant.  From the decor, to the giveaways, from the radio spots to the contests, from the entertainment to the special food and beverage menus to the employee dress and finally to hosting the entire event and scheduling the time table,
I do it all....I made the client $15,000 in one day and night of a disco promotion.

I eat, sleep and breathe this industry, and you can't possibly get accurate and specific information tailored to your operation from a consulting firm that Joey and Mikey simply throw and spew generic info at you from.  Again, I ask, what are their credentials for posing as experts?

Mine, I state on the front of my web page, I have ten pages of references, to provide my clients with, funny, they never ask, after chatting with me on the phone.  I know my stuff and I know what it takes to turn a sagging club around.  I am amazed anyone would ask a general question that pertains to the welfare of their food and beverage operation to people they have no clue as to who they are and then take this advice when the givers of it, have no hands on info to base their remarks on?

Somebody please stick a shot glass in my eye, because for the life of me, I just don't get it.  There are no life lines in this biz, you either get it or you don't.   If your not packed, if your struggling, if your letting your competition beat you up day in and night out, if your biz has slipped and your numbers are way down, if you've become to complacent, then call me, fax me, contact me, email me, you need help and I am here to help you.  No contract to sign, no scam, no nonsense.  And I can't answer and address your problems without a great deal of information.

I love this biz, but I detest people preying on unsuspecting owners and managers by appearing to be experts when in fact, they have never ever even owned a club.

You can attend all the conventions and seminars you like, but you can't apply any of the promotions, the concepts, the themes, the techniques to your club, unless you first take your club and put it up against what you want to do, on a one on one basis and on a how it will affect, what it will affect, how it will benefit, what is the downside, how can I reach my core market and will this new idea benefit and profit me in the long run.

That is what I strongly suggest you do, before you incorporate any new concept, idea, theme night, promotion, marketing strategy.  And never ever sign a contract......either you can test market it, or you are not interested in it. why be committed to something that may or may not work for you?

Oh by the way, I have owned 4 clubs......and they have been huge in size, and huge successes.

I love big, bigger, biggest clubs..........


Call rich unger, (that's me) at 941-921-7027 fax me at 941-921-7278 or e-mail
me at, RichUnger@promotingnightclubs.com

 

Copyright � 1999 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.