NIGHTCLUB PROMOTION ARTICLE #1
LETS GET THIS PARTY STARTED!
By Rich
Unger
It's already the Second Month of the new Year! What
I see is the usual lame Owner Mentality. I
see clubs doing the same concepts they did last Year, with no concern or
regard for updating, upgrading and uplifting their format.
Come on , "Lets get this party started." I
am asked so often, "Why is my club so slow? ". The
answers are simple, but lengthy.
First, you never paid attention to your competition.
Second, you never adjusted your format to embrace new clubbers.
Third, you spend money on marketing techniques that don't work and are
a total waste of valuable dollars.
Fourth, you have a DJ, and staff that is at best complacent and at
worst, rude, and crude.
Fifth, You set a horrible example, by your comments, your drinking, and
your lack of professionalism.
Sixth, Your only open three nights a week, because you have no
direction or grasp what to do on other nights.
Seventh, Where are your Nightclub Promotions?
NO Club, NO Bar, NO Lounge can thrive or survive without "Nightclub
Promotions." No, I don't mean cheap
drinks, free drinks or discounted drinks!
I mean viable consistent and crowd packing "Nightclub Promotions"!
So many club Managers and absentee Owners have no grasp on how to
execute a successful Nightclub Promotion.
They hang a banner inside the club, the buy some radio spots, they have
their DJ announce it, and then they say, " This promotion was horrible."
NO the Promotion was fine, it was your
lack of execution, your lack of follow thru, your lack of commitment and
your lack of consistency that caused this Promotion to bomb.
I have never seen so many Owners stuck in their flawed way of operating
their club and then blaming everyone and refusing to accept that the buck
stops with them!!! I see dozens of Club
Invites from New York Clubs, all they focus on, is some DJ, cheap drinks
and free cover charge if you print out the email.
New Yorkers must be bored with their club scene, because I sure am with
the Club Invites they receive.
Nightclub Promotions like or not, accept it or not, are the key to vastly
expanding and enhancing your Nightclub.
You don't all of a sudden find a line outside your club's front door
because you decided to give away cheap drinks, who cares?
My question is, you only get 20 shots out of a bottle, why give them
away? I don't care if your bar holds 100
people packed, or 1200 patrons jammed. You
both face the same challenge, presenting powerful Nightclub Promotions!
For instance, nothing packs a Bikini Contest with triple the number
of contestants, than giving the girls who enter a free $75 Bikini just for
entering.
Our Fashion Boutique, in Florida, which we have operated for 25 years,
creates, and makes our own $75 bikinis, which we sell the clubs for just
$15 each and which takes a contest with say five female contestants and
lights it up each week with 20 female contestants. Why?
Because NO CLUB, gives girls free
Bikinis, just for entering their contest.
Let's get this Bikini Contest Started, by giving your female patrons a
real incentive to enter and compete. There
is no better lure than a one of a kind, we design, all the time, $75
Bikini. Click
Here and check
them out for yourselves.
This Spring Break, do it right, pack your club, have more contestants
than ever before in your Bikini Contests, and
remember this, anybody who says Bikini Contests don't work is either in
Saddam's spider hole hiding or is still waiting
for the Backstreet Boys next CD. Either
way they have no clue.
But when you want Nightclub Promotions that pack your club and bring
patrons in for what your doing and not what your giving away, pick up the
phone call me and let Rich pack your club.
Call me at 941-921-7027 or email me
RichUnger@promotingnightclubs.com
PS, Just remember this, the next time your club is dead on a Friday Night,
just think of me, I could have made your Fridays slammed, jammed and
rammed, and every other night of the week your open and should be open!
Let's Get This Party Started and Packed
@!!!!!
|
