IT'S ONLY SLOW CAUSE

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IT'S ONLY SLOW CAUSE

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IT'S ONLY SLOW CAUSE YOU HAVE NO NIGHTCLUB PROMOTIONS
By Rich Unger

The phone rings, it's another club owner, " It's so slow, I am giving away free drinks, no cover, and nobody is coming in."  I yawn, same old song, different singer.  Summer can either make you or break you.

It's all up to you.  When you take a club that has a bland reputation and energize it with "THE FUN."  It's so fascinating to me that Nightclub Owners and Bar Owners just don't get it. They think that giving away their profits, letting patrons in for free and bringing in the same local bands is going to make them money?

Mention a new idea and they hesitate.  Tell them about fresh new fun and they look at you like Saddam just got out of his spider hole.  Explain to them that the reasons they are slow are all their own, they deny it, they blame their competition and they change the subject.  It never fails.

Look at your club, why on earth would anyone want to come in, let alone come back?  It's interesting to watch clubs react to their competition, they lower prices, drop the cover, offer more drink specials, and yet no more patrons come in.  I had a club Owner in Springfield call me, they are running the worst promotions I have ever seen, I speak to him about everything he is doing wrong, I explain to him that he is too new of a club to be in such a horrible lack of traffic flow position.

I speak to another club Owner in Idaho, she just gives away cheap beer and drinks and relies solely on the liquor and beer companies to provide her promotions.  The only objection I have to this kind of constant lean on me promoting, is you are giving away drinks, rather than putting the focus on "THE FUN" and making full price on a drink?  I watched a club owner go from doing over a million dollars a year, to 35% of that because of his own ego, arrogance, and control freak mentality.  We are going into Summer now, your club should be jammed, if you have an outside deck you should be double jammed, if your located on the water you should be tripled jammed.

But no, you will continue set in your ways and not reach out and realize it's an entirely new Nightclub World.  Go to the TOP 40 on radio right now and see if you can recognize one song or artist?  Go to the Top Ten Movies, and see if you have seen or desire to see any of them?  Go to the Mall and see the fashion of today and tell me you are wearing it?  My point is you are out of touch, you lost your knack for knowing the pulse of what is happening in pop culture today?

This is "Ripley's Believe It Or Not," but this is "Richie's Reality."  I have taken clubs from zero Tuesday nights to $4,000 from zero Wednesday Nights to $4,000. With no cover charge and no drink specials.
It's called "Promotions."  It doesn't matter if your bar holds only 125 wall to wall those are the easy ones to pack, to clubs that hold 1000 ah I love a challenge.  Big, small bring them on.

It's only slow cause you are not offering any promotions.  I know a club owner with the worst reputation and the worst club, he goes thru 300 cases of beer a week, why?  Because he is relentless when it comes to promotions.  He always has something going on.

Again, I don't mean drink specials.

I do mean "THE FUN."

I know another club owner who prints up 30,000 flyers and hires a "street team" to distribute them, well those days are gone.  Flyers are meaningless, they serve no purpose and you can rant and rave all you want how effective they are, but your kidding yourself.

Not one Club Owner who has successful Weeknights can ever attribute them to flyers.  I have seen flyers big, small, loaded with information, empty of a lot of information, the bottom line, you want packed nights, you need solid promotions.

I have seen owner after owner pump so much $$$$$ into lasers, lights, sound, dance floor and then wonder why nobody patronizes their club.

The days of the DJ in the old booth hidden away and out of reach and access to the patron is over with.
The days of allowing Door Personnel to look intimidating and rough tough, are over with.

And the nights of being slow and dead are over with, if you offer and present promotions.
It's all up to you.

Feel Free to call me at 1-941-921-7027 or e-mail Richunger@promotingnightclubs.com

PS slow or packed, the choice is yours?

 

 

Copyright � 2006 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.