Restaurants, From Food To Service

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Restaurants, From Food To Service

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Restaurants, From Food To Service Keep It consistent & Add Nightlife............
By Rich Unger

As I have said for Years, the Colonel may be gone, but the chicken still tastes the same and is still "finger lickin good."  The key in the food and beverage industry is consistency.

From the "front end" to the "back end" a restaurant has to be a well oiled machine, with dedicated and committed employees.  From the moment a Patron enters your establishment, and the Hostess (that's right Hostess, not Hosts) greets them and seats them with that fabulous smile and warm attitude, to the server who welcomes them and suggests a beverage, these two events set the tone for the patrons dining experience.

Personality, personal hygiene, and professionalism are the  primary principals for consistency.

The Server is the Ambassador of the night, he takes the order, he places the order and it is incumbent upon him or her to insure that what is ordered, is what is served, "exactly" how it is  ordered.  The Chef has to love his job, a miserable sexually harassing foul mouth Chef can destroy any Eatery in a heartbeat.

There are far too many "Young Emerils" Young Bobby Flays" Young Wolfgang Pucks" just graduating from Culinary Schools all over the US and the World for that matter to tolerate an abusive, unprofessional and undependable Chef.  It's time to "86" him and bring in a brand new Chef who will go the extra mile, do whatever it takes to make it right,  the first time coming out of the kitchen.

Dining Patrons in this Era, want it right and they want it with flair.  The reason  the Food Network is so successful, is the personality, and perfection that it's Chefs personify.

That enthusiasm and that dedication to cooking is exactly what you want in your kitchen.

I always tell my clients, the best help you can hire, with the exception of Culinary Graduates fresh out of school, are not people looking for jobs but the ones you have to steal from another establishment. I always have stolen the best!  Let's move from the kitchen and the dining area to  the Bar, why hire a bartender out of work, and ready to pour a shot anywhere he can find work, when you want  the bartender who has the biggest following, the largest  happy hour crowd and is popular and in demand. 

You want the hottest looking Barmaid, that every male patron has eyes for, but knows she is out of reach.

You want Mr. Personality, the one with the big smile, the warm heart, and the great one liners.

You want the people behind your bar, that patrons feel at home with and like family to.

The problem with Restaurant Owners is they ignore the potential revenue generated by late night entertainment, late night dining, late night dancing and late night operating......  The challenge to Restaurants to survive and thrive has never ever been greater.

And there is no easier, no faster, no more exciting way to generate much needed revenue and profit than "Night Life."  From Lunch to Happy Hour, from Early Birds to Dinner and finally Late Night, the cash cow of the entire day.

I can transform any Restaurant with a bar and dance floor, ( move some tables and you have an instant dance floor) into a packed Nightclub.  It takes me three weeks to pack them in.

It's so easy, and simplistic to do what should come naturally, why Restaurant Owners would simply send their patrons elsewhere to drink and dance is beyond my comprehension?

The key is to make it fun, make it funky and make it fantastic.......
Let Rich Unger take your Restaurant and kick it up a notch to a nightclub, call him at 941-921-7027 or email RichUnger@promotingnightclubs.com
Or Just keep serving food and losing all that cash flow.........   

 

 

Copyright � 2002 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.