Is That Your Final Answer?

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Is That Your Final Answer?

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IS THAT YOUR FINAL ANSWER?

By Rich Unger

From "WHO WANTS TO BE A MILLIONAIRE" TO "GREED" to the brand new "WINNING LINES", game shows and big money prizes are taking America by questions, answers and cash.

I know exactly how to cash in, ride the wave and capitalize on this craze in your establishment.  You are a pub, bar, restaurant, lounge, nightclub manager, owner and you need something new!

I read bar and nightclub message boards, people asking for answers and solutions to their promotion plights and their slow nights, and the fact they have new competition.

What they don't realize is what works for someone who runs a club in Michigan will not necessarily work for someone who owns a club in Wisconsin.

Promotions, music, theme nights, food and drink specials are al based on local demographics and local demand and awareness.

I have a question to pose to you, what makes your bar, your lounge your club, your restaurant so special?

From the Superbowl to Leap Day, the promotional possibilities are endless, you must not ignore, forget about or neglect promotions.

Gone, are the days of simply opening the doors and packing them in.

My Publisher recently said to me, " Everyone who drinks, thinks they can run and own a bar?".

And He is right!

Let's look at what the average bar owner faces each day:

Is the DJ or the band going to show up and be straight?
a. employee theft, not showing up for work, attitude
b. suppliers delivering and demanding payment
c. weather factors
d. patrons are they coming or aren't they?
e. advertising and every salesmen in the world pitching something
f. making sure the bathrooms and bar and tables and floor and stools and chairs are clean and the glass and mirror is clean.
g. cutting patrons off
h. keeping patrons calm, happy and cheerful
i. creating and keeping a friendly warm atmosphere and environment consistent
j. making sure your never "86" on any brands or beer
k. making sure the plumbing and the electric and the ice machines are cranking.
l. checking id's and keeping a dress code enforced.
m. making sure all tabs are paid.
n. making sure all the inside and outside signs and neon works

What did I leave out?

Now let's add what a Restaurant Operator has to be concerned with on top of all of this:

a. the chef, the line chefs, the salad makers, the dishwashers, the prep people all showing up
b. having all the foods and dishes on the menu in stock and ready to cook
c. having your hostess show up
d. Making sure your tables are turned, food is served fast and with quality and flair.
e. being prepared for large parties and special events
f. having a floor manager who is all " dialed in"
g. making sure the dish washer, ovens, and all cooking equipment is working
h. making sure the kitchen is clean in case of an impromptu inspection by the county or the state.
i. Making sure the specials are posted and the servers are aware of them.

The Food and Beverage industry is a delicate balancing act and it takes a dedication and commitment to be successful in it.  Promotions are above and beyond everything I have just listed both for bars and clubs and even more so for restaurants that should offer more than just good food and service.

With all these concerns how is the average or for that matter even above average owner or manager supposed to have a handle or grasp for promotions?

They can't!

Oh, they can try to work with beer companies and liquor companies, but the bottom line is in these times in the 21 Century, you can't afford not to have the "final answer," that is where I come in.

Call me, fax me, e-mail me, it's time to expand and broaden your current customer base, and with all you have to be concerned with, isn't it comforting to know, all I am concerned with is packing your room, your club, your bar, your restaurant, and making you cash?

Or as Rob Thomas sings on Santana's number #1, "SMOOTH", " give me your heart make it real, or else forget about it".

Rich Unger, Ph: 941-921-7027, Fx: 941-921-7278 E-mail: RichUnger@promotingnightclubs.com

Copyright � 1999 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.