Fear Factor

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Fear Factor

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THE FEAR FACTOR IS KILLING YOUR RESTAURANT!

By Rich Unger

It's the name of NBC's hot Summer Hit TV Show and  It's also the "Fear Factor" that is killing your Restaurant's business.

The fear to present and promote new dishes, new concepts, new theme nights, new after dinner promotions, and a new attitude.  This factor is resulting in declining sales, dismal patron counts and overall low morale among your employees.

So many Restaurants will pay their Chefs top dollar.

So many Restaurant Owners and Managers are burnt out and just don't have the "creative cuts" to come up with fresh new adept promotions that will pack their Restaurants after their dining room closes.  The days of simply surviving off the lunch and dinner trades alone are long
over.  Look at EMERIL, he just doesn't own restaurants, he just doesn't have a show on the Food Network, NBC has given him his own Comedy Show this coming Season.

I don't expect you to do the same, but I do expect you to take that Casual dining operation or the high end Dining experience and turn it into a Night Life Cash cow.

Why close and chase your patrons away and force them to seek their after dinner fun elsewhere?  I have taken Restaurant after upscale Restaurant and turned their dining room
into a Beverage Mecca of Night Life Patrons.  It's a creation of cash that every Food and Beverage Operation desperately needs.  Stop giving away your Volume and your Profit on Beverages, by closing early. 

You have a packed Dining Room it's Friday Night, why are you letting these drink dollars pour somewhere else?  I had a Long Island, NY Restaurant Owner call me in a panic, he said I need
to book more Corporate Parties to survive," I said no you don't not in this Summer Economic Climate, you need to expand and enhance your Restaurant to attract Night Life.
  Stop cooking yourself into a corner and start spreading your operation out to attract and lure the Night Life......

Where do you think Red Lobster and Olive Garden are experiencing their greatest growth? Not in food sales, but Wine, Liquor, take one look at the New Bar Set Up in a Red Lobster and get back to me......... They are pouring and popping Liquor, wine beer and lots of top shelf.  

Regardless of what City your in, regardless of what cuisine you feature, you should have Night Life.

You simply must create new streams of income.

Streams of income that don't require a major infusion of cash and construction and chaos.
 That is where Night Life revenue comes in.

Sometimes Restaurants go overboard and place far too much of their focus on Liquor.  In Florida there is a chain of Casual Dining eateries, that puts it eye on liquor, liquor and more liquor... All day Happy Hours, Ladies Drink Free Nights, $1 Drafts all day and night.

Their food at best is mediocre, a number of their Managers have contacted me frustrated over Corporate's lack of regard for the quality of the food and the total lack of regard over the hassles, confrontations and headaches that this type of strategy presents to the managers of these restaurants.

The key is to have a fair and balanced presentation.

The problem in this operation's situation is, they realize the profit and cash to be made off the liquor so they compromise their entire operation for the dollar and ignore the quality of food, the selection of dishes and the presentation of their meals.

They are doing a tremendous disservice to their patrons, their employees and their perception in the marketplace.

When you want your Restaurant to maintain that delicate balance of food and beverage, call me at 941-921-7027, fax me at 941-921-7278 or email me RichUnger@promotingnightclubs.com
 

 

Copyright � 2001 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.