RECENT EMAILS ...........
By Rich
Unger
Let's begin with Oklahoma, First a Club Owner emails me that his club
"is getting buried by a club that opened last June," So, I ask
him, "did you take any aggressive marketing, promotions and
advertising to counter his Grand Opening, did you implement any strategies
to take the thunder out of his opening sales?".....
Answer "No."
This Club Owner allowed his new found
competition to bury him.
He laid over and played dead and let
his competition not only establish themselves in the market, but
steal his entire share of it. While we are in Oklahoma, I received
another e-mail from A Woman who's Sister and her opened a new club.
Again, they are giving away free
drinks to College ladies and no one is coming, they are so erratic
with their promotions and their target marketing, that they are busy
on Friday and Saturday Nights, but dead the rest of the week, and
they are open Seven Days a Week.
They just opened in Jan. of this
Year, and already giving away drinks and reduced cover to lure patrons,
both a NO NO............. Then we shift to Canada, a big Club Owner there
emails me to say his "Business is dead," he
"use to be packed but now he is "dead."
He has lost his focus and his crowds.
Now lets head back to
Connecticut, where a club owner is in critical mental condition, because
the State outlawed anyone under 21 from patronizing clubs, so his is dead.
(Anyone who relies on 18 and up to make a living, doesn't know how to run
a club) Now lets go North of the border to Ontario, where a club with a
bad reputation has a great new Chef, two good DJ's and that's supposed to
solve their bad name image on the street.
Oh and here's the classic, this Grill
in California emails me "Help, we are serving lots of food, but our
liquor sales are way down ," of course they are, your not giving
patrons any reasons to stay and drink.......
Finally in Missouri, a Club Owner
emails me asking for free advice on "how to pack his club"
I am not DR Laura and this is not a
radio call in show........................
If you want the Best In The Biz, then
call Rich Unger at 941-921-7027 or email RichUnger@promotingnightclubs.com
But please, don't expect any
sympathy, your club is in the condition it's in, because of
you............
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