You Can't Create Promotions!

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You Can't Create Promotions!

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YOU CAN'T CREATE PROMOTIONS!
By Rich Unger

Club Owners and Managers are so inundated with the "nuts & bolts" of the day to day operation of a club, they have zero time or opportunity to be "creative."   Think about it, between ordering liquor, beer, bar supplies, hiring and firing employees, paying for advertising and marketing, doing payroll, paying the rent, insurance, electric, phone, burglar alarm, the cable or dish fees, when do you have time to think about promotions?

Then throw in your "FAMILY LIFE" and tell me, you have the time to create and execute promotions?
You don't!  That is why so many Clubs are loaded with the lights, the sound and the video, but lack the one new basic necessity, that is essential to the success and staying power of any club, it's called "THE FUN."

And the most ridiculous aspect of Club Owners and Managers, is when they plan a huge Promotion, pour all their energy and allocate a great deal of cash and yet, the promotion is for one night!  So, the promotion packs in patrons, the cash registers overflow with green, but after the promotion is over, they have nothing else planned?  I mean what are they thinking?

Question, why put all your energy and money into a "ONE NIGHTER," and then have nothing else upcoming?

What are you thinking?

I always, I repeat always am months ahead with a Promotion War Plan.

I don't care what my competition is doing with cheap and free drinks, I couldn't care less if they are packed, I will empty their clubs out every time with "THE FUN."

Please spare me how you are making money giving away beer and cheap shots!

Please don't waste my time telling me how your packed with, these kind of patrons.

You can have them.

I will take the patrons who frequent my club for "THE FUN," every time over the riff raff who only come for the free, cheap or discounted drinks.  Why have a ladies Night and give away free drinks, I mean all they do in NYC is offer Ladies free drinks, did any of you rocket scientists who give free drinks to ladies, ever stop and think, that there is not a Woman out there, who does not know how to get a Male Patron to "Buy her a drink?"  I mean, do the words, "NO BRAINER" come to mind?

Wake up!

It's 2003 , soon to be 2004, and your still living in the age of give this away, give that away and they will come!  Who wants them?

You need a "game plan" a "Strategy" every day and night your open.  So Many Owners are so arrogant, they think they know it all, but in reality, they know nothing.  Their club is slowly losing it's base of patrons, and they are in denial.  They are so "hard headed" they refuse to embrace "THE FUN".   They fail to realize they will be retired and out of business due to their own stupidity.  I talk to so many Owners, I have zero patience for.

Seriously, I can tell from the first five minutes of conversation what is wrong with their club, but like Saddam, they refuse to accept reality and live in fantasy land instead.   Look The Nightclub business is more about the Promotion, than any other factor.  The DJ the employees, the Manager everyone is expendable if their attitudes and work ethic are not inline.   But the Promotion that is the critical part of the puzzle that must stand out and stand above all other clubs in your area.

Stop listening to radio station sales people and liquor salespeople, start doing what I guide you to implement.   Stop "Copy Cat " promoting, and start "Premier Promoting" with your own concepts.  Start attacking your competition head to head, one on one, don't back down, don't give up any night to any other club.

Stop driving by their parking lots and sending spies to check on their biz, rather, pack your club and let them spy on you!   Stop "Panic Promoting" and start "Profit Promoting," free, cheap and discount are words that should be banned from your mind and from your mouth!

"THE FUN," that is the central key to surviving and thriving.

Now pick up the phone call me at 941-921-7027 or e-mail me at RichUnger@promotingnightclubs.com and LET'S PUT "THE FUN" into your Club !!!!!

Every Night you open and are dead, and are slow your losing thousands of dollars, can I ask you a simple question?

WHAT ARE YOU THINKING?
 

 

Copyright � 2003 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.