Hey club owners stop crying!!!

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Hey club owners stop crying!!!

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HEY CLUB OWNERS STOP CRYING OVER HOW DEAD IT IS AND DO SOMETHING TO PACK YOUR CLUB!!!!!!!

By Rich Unger

I have never heard from so many club owners that are facing stiff competition, that are facing slow and fading nights, that were once packed.  So many self pity Managers and owners who should all throw a "Pity Party" for themselves, because they refuse to do anything that will cost them money, that will rebuild, re-establish re take their market share of the nightlife in their communities.

Don't cry to me, I have no tolerance, zero tolerance for club owners and managers who refuse to fight back, who refuse to promote, who refuse to take outside advice.  If so many clubs were doing so well, why do so many close, change owners, change formats?  Because you have to be on the cutting edge, not in the back of the pack. 

Flyers! I have never seen so many clubs skimp on flyers and make their own hideous computer generated flyers that bottom line are pure garbage.  When you try to scrimp and save and create your own "in-house" flyers that are cheesy to say the least, you do your club a great injustice.  Why print a computer generated cheap looking no impact, flyer?  Stop being a nickel and dime Club operator and spring for the real thing.  A high gloss, high profile, high impact Flyer and Poster and banner!

Radio commercials, why let disc jockeys who simply want to get their production work out of the way, your club is unique in so many different ways and aspects from other clubs, you and only you, your DJ or your manager or servers can communicate that uniqueness.  Radio Sales People don't give a darn about your account, I have seen time and time again, they are just order takers, trying to get you to spend as much as possible and promising the world and lucky to deliver the block.  Buying radio time is a science, cutting your spot is an art, and getting results from the spots you run at the times you chose is a dedicated talent.

Your Daily newspaper is the last place you want to advertise, it's to costly, it reaches far too many people that never will frequent your club anyway, you need to target your demographics to exactly who your market is and reach out to them.  Who has the biggest increase in viewers, who has the coveted Nightclub Market and who has the reach you need?  MTV and VH-1, that's who!!!!! These two music video channels through are back, bigger, badder and bolder than ever.  They have retooled both channels and their programming is drawing viewers.  Any Nightclub with a budget for radio, should redirect it's dollars to MTV or for the older upscale markets VH-1.

I have recommended this to a number of my clients and the results have been terrific.  Your TV spot should be creative, and unique and cutting edge, and never ever forget what the message you are attempting to communicate is.  That is your club is the hot spot, the place to be and be seen, the place the hot chicks love, the place that you enter and can feel the energy, the place you have to be.

From your music and lights and sound to your interior, and your promotions, and your extras and your uniqueness.  Project all of this in your TV spot, or a series of spots.  The problem with attending Seminars is, what the Speaker is saying may not apply to your specific club, specific Community and specific competition.

That is why it is IMPERATIVE that you get a "customized overview and analytical strategy" of your OWN CLUB, your OWN COMMUNITY, YOUR OWN COMPETITION.  You can't apply generic and generalizations to your situation, you need hands on, hard information and intelligence that will enable you to reformat, redirect and refocus your energies to making your club a success again and bringing it back to greatness once again.

Your Club didn't go downhill overnight and it won't turn around over night, it takes three weeks of following my direction to the T to turn a club around.

I have done this hundreds of times.

So, stop dwelling on why your dead and get off your butt and call me NOW!!!!

Call Rich Unger at 941-921-7027 or e-mail me at RichUnger@promotingnightclubs.com But just don't sit there!

 

 

Copyright � 2000 Rich Unger

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This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.