I Can't Believe This Club Owner !!!!

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I Can't Believe This Club Owner !!!!

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I Can't Believe This Club Owner !!!!

By Rich Unger

This one takes the cake....

I mean takes the cake....

A Nightclub Owner in the Midwest calls me, he has a 25,000 sq. ft club, he just opened, he has all the bells and whistles..........Hot lights, hot sound, hot DJ, but no FUN.  I repeat no fun.  He spent thousands on Clear Channel Radio, a total waste of money, and had 200 people for his Grand Opening, which included the Clear Channel Nightclub Kiss, A live remote.

A live Remote unless it is Mancow, or Stern, is worthless.

I repeat worthless, you can't make the money back you spend on a radio buy and a remote on the one night, that all the radio spots and the remote is targeted to.

NEVER EVER BUY A RADIO REMOTE BROADCAST.  THEY ARE NOTHING BUT CASH COWS FOR CLEAR CHANNEL.  THEY ARE WORTHLESS, I REPEAT ZERO, NADA, ZIPO, THEY CANNOT AND WILL NOT GIVE YOU THE RESULTS, THE REVENUE OR THE RETURN....  

Anyway, this Owner and his Son, I can't even believe I am repeating this utter ignorance, they skipped holding their HALLOWEEN Promotion on Halloween, because their competition was.  So they held it the Friday following HALLOWEEN.  I mean, how let me be nice, how dumb can you be?  Why would you acquiesce to your competition and give them the night, and then take your Friday, which you should be packed anyway, and add Halloween after the fact?

Attention all Owners, if you are scared of your competition, if you are giving away the bar, if you are letting 18 and up because your desperate, I have two words for you " SELL OUT"............... I mean what are you nuts?   I asked the Son, what do you have planned for the weekends? He said, " I don't' know".

Where is the logic?

Why on earth would you give up and give away Halloween?

Why on earth would you spend thousands on your Grand Opening, and only have 200 out 1000 plus people show up?

Why on earth would you only be open Fridays and Saturdays?

Why on earth would you be so out of the loop.

Supposedly this Owner has forty years in the biz, if he does, I strongly suggest he retire.........

Patrons want FUN, Patrons want interaction, Patrons want more than just a good looking club.

This is not rocket science, we are not trying to reinvent the wheel here people.......... Let ME MAKE THIS AS CRYSTAL CLEAR AS I CAN, YOU CAN'T OPEN A CLUB JUST ON WEEKENDS AND SURVIVE.  YOU CAN'T USE CLEAR CHANNEL RADIO STATIONS AND PAY UP THE YING YANG AND SURVIVE.  YOU CAN'T NOT HAVE A GAME PLAN AND STRATEGY IN PLACE TO OPERATE YOUR CLUB BY.  YOU CAN'T EVER LAY OVER AND LET YOUR COMPETITION DICTATE TO YOU WHAT, WHEN , HOW AND WHERE YOU DO YOUR PROMOTIONS.

Now that I got that off my chest, let me take a sigh and calm down.  Sometimes you Club Owners are so out of the loop you make all the wrong choices, and then you wonder why your club is dead?  You listen to everyone but whom you should be listening and then you shake your head , asking yourself, why didn't it work?

When are you going to wake up?

When are you going to understand the nature of the nightclub?

When are you going to stop acting with such ill logic and total lack of understanding?

When are you going to call me?

And please , if you call me,  be prepared for the Richie Wrath, if you fit this profile.

HAPPY < HEALTHY< HOLIDAYS,
Rich Unger
1-941-921-7027

 

Copyright � 2002 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.