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IF YOU NOT HOLDING BIKINI CONTESTS YOUR NUTS!!!!!
By Rich Unger

I got a call recently from a Club Owner in Buffalo, NY.  Huge Club, but he said "I don't want to do bikini Contests during the Summer".  I almost pounded my head against my wall.  Why would you not want to present the hottest, easiest, best, and huge draw event weekly like a "Bikini Contest".
No, I don't mean in the same context as the old bikini contests with sleaze and sex, I mean in the new Richie Required Format, that includes tasteful, Classic and "FUN".

The flawed logic of this Nightclub Owner as well as others are "Bikini Contests " are old.  Wrong, Wrong and Wrong again my Readers.  Bikini Contests when promoted, pumped and presented in their new version are nothing more than Cash Register Ringers.............. With my "Bikini Contest" format, you will have the best nights you've ever had.

The biggest afternoons you have ever rung.   It's all about the "FUN" and my "FORMAT" for "Bikini Contests".  Sure if your going to do the same old boring, been there, done that bikini contest, nobody will show up to enter it nor to watch it.   But.............It's the beginning of Summer, forget the same old Buffet style guitar player, stop the free and cheap drink giveaways, don't give out any food.
For once, do it the "Richie Way" and make money!

Just this one time, go with the logic and the proven.   The concept of Bikini Contests is hotter than ever, every reality show includes a segment with girls in Bikinis, yet some of my fellow nightclub Consultants post "Bikini Contest Bashing" on their Sites.  They would rather you feature Midget tossing and same sex kissing.

I mean are you NUTS?   You need Mass Appeal Edgy, and "FUN" Bikini Contests, I can take any day or night of the week and TRIPLE your present Volume and not give away a single drink, not offer a single beer special, not lure any Patron in for any drink giveaway.   The bottom line is, it's Summer, you need "THE FUN", and you need to increase your numbers and your traffic count.

You don't need to "panic promote" and keep driving by your competition, you don't need to spend endless $$$$ on Clear Channel Radio Stations and get zero results, you don't need to listen to every person you ask and then actually try what they suggest.

YOU NEED TO GET IT DONE, YOU NEED TO PACK THAT BAR, THAT CLUB.   Stop the Promoting Insanity, stop trying to copy what your competition is doing, stand up, stand out and stand on "THE FUN".
I pack Clubs with "NON STOP FUN".

I don't advise, suggest or mention drink specials or giveaways.   In closing let me make this as plain as I can, "Burger King" was just sold, the New Ownership Group said "price wars and burger wars don't make money and don't build loyalty, we are doing away with this type of marketing".   So, I say to you, " Stop the drink price wars" and rise up above the "FRAY".

Don't join em in discounting drinks, Beat em with "THE FUN".
"THE FUN" begins with newly updated and reformatted "BIKINI CONTESTS".
The day that hot Females in Bikinis does not pack them in, is the day I retire from this biz.
Want to have the Biggest $$$$$ Summer of your club's life?

Call me right now, 1-941-921-7027 or email RichUnger@promotingnightclubs.com  Or do as usual, close down five nights a week, just open two and wonder why you are even in this industry?