Atmosphere!

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Atmosphere!

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Atmosphere! When Do You Change It?

By Rich Unger

So your lounge, your bar, your sportsbar, your nightclub is doing well, you're busy week nights and jammed packed on weekends, but what about your atmosphere? The average life span of a typical atmosphere is two years, but most operators in spit of this stretch their atmosphere to last years and years, knowing full well that it is outdated, past tense and looking really worn.

The key is from the carpet, to the front entrance, from the chairs, to the wall decor, from the dance floor and your lighting, to your ceiling and your restrooms, you simply cannot afford to overlook, ignore and put off and procrastinate on updating, moving forward and refreshing your room, your bar, and your overall image.

The key when you do finally decide to spend the big bucks, you do so that you are ahead of the curve, rather than simply renovating for the present.

Mirror, glass and steel are materials for the new millennium, wood is out. Over with, done. Carpet with patterns are in. Solids are out. Futuristic decor is the key, high tech in your face themes are the ticket.

Stop being what you were and start being what you will be.

It is not simply painting the walls, and putting in some new fixtures. Those days are gone.

The reason this industry is moving so fast is that new owners and corporations are pulling out all the stops and decorating and renovating using the latest computer generated designs and formats.

I advise my clients to look at their local communities, their local architecture, their local history and to expand on it and blend it as part of their overall theme.

Your parking lot and front entrance are the first visuals your patrons see. Why do they look so run down and pathetic? You think because your doing business, you don't need to change your atmosphere? Wrong!

I know a four star restaurant in Florida called "Cafe Europe". A Mobil 4 star winner and winner of numerous national and international awards, they, after 20 years, just changed their entire mood, theme and menu. Not one item is left on it, everything is new, fresh and advanced rather than stale.

You may be your community's hotspot, but that is now. What about next year when all of a sudden the year is 2000 and your still in the 20th century?

I say, spend what it takes, and do what it takes, and move ahead and beyond now!

Have a question or comment, feel free to call me or fax me or e-mail me, I eat, sleep and breathe this industry and I love it.

Rich Unger, Ph: 941-921-7027, Fx: 941-921-7278 E-mail: RichUnger@promotingnightclubs.com

Copyright � 1999 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.