ARROGANT OWNERS

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ARROGANT OWNERS

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ARROGANT OWNERS, Flyers & Slow Nights...

By Rich Unger

Never has one Industry had so many arrogant owners who refuse to accept change, deny their club is dying and are adamant about investing any money to turn their club's misfortunes around.  I recently received a Fax from a club owner who said his major  problems were "promotions were too expensive to implement" and "we don't want to do the typical promotions, as all  nightclubs do, we want to do something never before done around here."

My response is, WHY THE HELL NOT?

If your competition is packing them in and your club is dead, this is not about reinventing the wheel, this is about giving your potential patrons new and exciting reasons for frequenting your club.

The key is to improve on and expand on whatever is capturing their attention and draining their cash.
The formula is to custom tailor them to fit the needs of your club, so that they shine and overpower your competition.

It's warfare out there, this is no time to raise the White Flag and surrender.

Quite the contrary.

So many Owners are so arrogant, their employees call me frustrated they can't communicate with their managers or owners. I tell them very simply, QUIT!!  Why work at a club that you pour your blood sweat and tears into, who's owner couldn't care less what you think, what you know and what you feel?

Why work for an idiot?

Life is too short, there are too many clubs, bars, lounges and cafes in the World that would welcome your insight and intellect, then  to simply be miserable and pin your future, your dreams and aspirations on a Club's Ownership/Management that has no interest in your input.

One Track minded Owners are dinosaurs, they live in the past, they refuse to understand the new dynamics of the nightclub industry and they base their decisions on ill logic and here say.  How can a competent loyal and dedicated DJ, Bartender, even Manager work for, work with and understand the thinking  of an "OUT OF TOUCH" Owner? They can't.

Club Owners e-mail for instant fixes, there is no such thing, Club Owners e-mail me for that one magic moment Promotion that will pack their club, I don't give out promotion concepts for the asking.

There is a method to my madness and it does not include simply saying "hey this will work."  Because it doesn't.

I have a system, a formula, a format for converting dying clubs to winners, but it is not an overnight sensation, it takes time and a commitment and dedication to "Getting it done."

Flyers by themselves are a waste of charmin, I mean any club owner who decides the only marketing strategies he is going to implement are flyers, is better off working the Window at Wendy's.  I mean flyers are a last act of desperation not a first line of marketing.

How do you reach out and reach into your core potential market with a flyer?  A flyer is a ten-second visual grabber, after that it's file 13 fodder.  You must create an aurora around your Marketing that includes the K.I.S.S. Formula, "Keep It Simple Stupid."

Stop cramming so much info into your Flyer, your newspaper ad and your radio spot.

Stop confusing your potential patron and start persuading them with Pazazz.

Please visit my website often, www.promotingnightclubs.com, email RichUnger@promotingnightclubs.com or call me 941-921-7027

 

Copyright � 2002 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.