Are You Sure You Want To?

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Are You Sure You Want To?

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Are You Sure You Want To?

By Rich Unger

Every day I hear from someone who wants to open a nightclub.  Either somebody spiked the water of everyone of these people or they fail to see the risks, the work, the commitment, the knowledge, the financial strength, the knack and the blood sweat & tears that one must possess in order to be successful in this endeavor.

First of all, what makes you think can open and sustain a successful nightclub?

Do you have the time, energy, and the talent to do so?

Do you have the dedication and discipline to stick with it?

Do you have the knowledge that is required to even open a club?

Do you have the financial strength and ability to open and keep a club open operating for a year?

Do you have the knack for this kind of business?

Are you willing to give it everything you have, sacrifice your personal life, your recreational life and give 110% to make this club a success?

Just as the Navy Seals send 300 wanna bee's to their training facility and only ten will make it, the same odds are attached to opening and succeeding in the Nightclub Business.

What do you know about hiring honest bartenders, what do you know about target marketing?

What do you know about how big a parking lot you require?

Visibility from the road, your sign allowance, your front entrance decor, where the taxi and bus stops are?

Who the local law enforcement officers in your "zone" are by name?

Where your local competition is and all about their strengths and weaknesses.

What do you know about keeping drugs out of your club and spotting fake id's?

What do you know about: buying liquor, how many shots are in a bottle, how many 10 ounce cups are in a keg of beer?

What do you know about: promoting, schmoozing, what do you know about writing and producing creative radio spots, about buying radio time and what drive time is, about reading the Arbitron ratings and understanding their significance?

What do you know about: Newspaper ads, what do you know about creating catchy eye appealing ads, creating a logo, about in your face marketing, about signing contracts for media, and creating an "in house" agency?

What do you know about: signing band's contracts, the rider's they attach to them, about cleaning the club, buying bar supplies in quantity, about accounting, about taxes, about payroll, about insurance and filing a claim?

Can you do the following jobs and fill in, should someone quit or call in sick?

Can you jump behind the bar and start serving patrons, can you jump in the DJ booth and start spinning and mixing, can you work the door and check and spot fake id's, can you defuse a tense situation, can you calm a drunk?

Can you clean up the bathrooms, and then take money at the door, can you introduce bands and host contests and then clear tables and fill the ice binds up?

Can you enforce a dress code, even if your friends look like slobs, can you cut of your friends before they get loaded, can you enforce your id policy, when a hot looking girl had no id or a questionable id?

Can you be an overall all "one man army" or "one woman army" and can you be on top of what your liquor costs are and how to control them?

If you can't answer all of these questions with full confidence and faith in your knowledge, ability, talent, chutzpah, drive, and personal hands on experience, then I strongly suggest you get a job in the food and beverage industry, starting at the ground up, before you even attempt opening a club of your own.

The biggest downfalls I find in this industry are ego and arrogance.

You can't seem to tell any owner or manager anything, because they know it all, and you can't tell them anything because they don't believe it or can't understand it.

So, before you go and spend your "Daddy's" inheritance or your girlfriend's stock portfolio, call me!!!

Rich Unger, Ph: 941-921-7027, Fx: 941-921-7278 E-mail: RichUnger@promotingnightclubs.com

Copyright � 1999 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.