A Drink Special Is Not Enough

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A Drink Special Is Not Enough

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A Drink Special Is Not Enough!

By Rich Unger

So often in their zest to push product, your beer salesman or liquor rep will propose a party with a strong emphasis on the drink special which is quite justified to push the product.

But, that only goes so far. Taking a new product and pushing it out the door at $2 a shot, will not pack your room.

Bringin in pretty "Brand Babes" to enhance the drink special and give away POS items again only goes so far. It has been done, they have been seen, time and time again. It is old hat and very old news, in this consumer savvy age. It is important to build a major promotion around any beverage party you throw. The days of simply buying a case of the product, having the liquor rep show up, give out some freebies and have some girls in short skirts is over.

While I admit it is still the way of the world, it is wrong. Times call for more. Alot more.

Promotions need wrap arounds. And when it comes to product introductions, the emphasis must be on the entire evening and not just an hour or two with a featured drink special. Exceptional, exciting, eccentric, enormous and extraordinary promotions should be a mandatory part of the plan.

Beverage companies are only interested in one object, selling their brands. Whereas you should be interested in creating an entire night of events, themes and music in conjunction with the product.

Remember this. Every time a patron leaves your establishment after one of these events and is not going home, they are going to another establishment. They key is to hold them, to keep them and to dazzle them.

You have to plan, formulate and create a night that will be long remembered and talked about. A night of fun and entertainment and non-stop excitement. You should present no less than two major promotions every single month above and beyond your normal weekly events. T-shirts, shot glasses, sunglasses, towels, bottle openers, keychains, hats are all nice but they are old news. Sure everyone loves something for free, but people long remember a great time and great even over a free item.

Rich Unger, Ph: 941-921-7027, Fx: 941-921-7278 E-mail: RichUnger@promotingnightclubs.com

Copyright � 1999 Rich Unger

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.

[ Home ]

This web site, its contents, graphics and text are � 2005, Promoting Nightclubs.com.
All Rights Reserved. For comments, questions, or suggestions about this site, contact the webmaster.