2012
BAR OWNERS WITH NO DIRECTION
WHEN
THE SHOT GIRL CRIED OUT FOR HELP
THIS IS
WORD FOR WORD::
Rich not
enough people in town want to come out on Fridays,
Thursdays, are
the busiest and Saturdays the crowd drops in quality.
COMMENTS: I currently work at this Bar as a shot girl and I'm
trying to find
more ideas for
my boss. The Bar I work at, has lights, sound,
it's dark with
with flashing lights, DJ, a bar at each end, huge screens
everywhere
playing music videos.Our main concern is getting people to
come to
_______________.
We live in a
town with a couple of other night clubs and we are only
allowed to
serve alcohol
until 1:30 am. Most people around here are shy and reserved
and
the ones who aren't and have the money to spend travel 40
miles to another City
which has at
least 10 Bars. people around here expect to see Vegas
style Bars in the middle of ______I and even though we try and
make it as
extravagant as possible people don't seem to want to join in
on anything we
set out for them. we previously had to cancel our Friday night
fashion wars
(our attempt at drawing a crowd by letting everyone dress up
according to
the theme) because only one girl showed up in a costume.
There's plenty of
people here in our area,that I don't feel we have tapped into
and I just need
some pointers
on how to understand what people want in this area. it's a
fairly decent
sized town with a mall and at least a hundred places to dine
out.
Any pointers or suggestions to understand what the people
want? I would
greatly appreciate it.
-Alexis
MY RESPONSE: ALEXIS, "FASHION
WARS" IS NOT AN EVENT THAT IS GOING TO DRAW WOMEN, NOR EVEN
MEN. IT HAS NO "FUN", ZERO "WOW" AND NADA "FAB". PEOPLE IN
YOUR CITY DO NOT EXPECT A VEGAS STYLE BAR, WHAT THEY WANT IS A
HIGH ENERGY, FAST PACED FORMAT, THAT SIMPLY EXPANDS BEYOND A
DJ, LIGHTS, VIDEOS. THEY ARE AWARE OF YOUR BAR, THEY ARE NOT
EXCITED ABOUT COMING TO IT. YOUR A "SHOTS GIRL" AND I APPLAUD
YOUR EFFORTS. BUT ALEXIS, IT TAKES YEARS OF BEING ON THE FRONT
LINES OF MEDIA, MARKETING, POP CULTURE, FASHION, LIFESTYLES,
AND READING DOZENS OF PUBLICATIONS , WATCHING AS MANY TV
SHOWS, LISTENING TO AS MUCH MUSIC, GOING TO AS MANY MOVIES AS
YOU CAN EVERY SINGLE MONTH TO STAY AHEAD OF THE CURVE.
YOU DON'T NEED POINTERS, YOU
NEED TO LEARN THE ROPES.
SUGGESTIONS? WE ARE WAY BEYOND
THAT POINT.
TO UNDERSTAND WHAT THE PEOPLE
WANT YOU HAVE TO FIRST KNOW WHAT DEMOGRAPHICS, AGES,
PROFESSIONAL OR WORKING CLASS, UPSCALE OR MIDDLE OF THE ROAD,
WHO ARE YOU TARGETING?
ONLY BEING OPEN TILL 1:30AM IS
NOT A PROBLEM OR A HINDERANCE.
IT MEANS YOU DRAW IN FAR MORE
PEOPLE SOONER AND GENERATE AS MUCH REVENUE AS YOU CAN FROM
THEM, BEFORE YOU CLOSE.
THERE IS A METHOD TO THE
MADNESS, BUT YOU ARE WAY TOO FRESH TO THIS BUSINESS, TO ASSUME
THIS TYPE OF RESPONSIBILITY. I APPLAUD YOUR EFFORTS, BUT
STRAIGHT UP, YOU NEED TO LEARN, LISTEN, LET THE PROS SHOW YOU
HOW TO "GO".
BEST OF LUCK AND SUCCESS IN
LIFE.
NIGHTCLUB
MARKETING THROUGH THE GENERATIONS
First you have the much Older
Crowd in your bar for your early hours and Happy Hours, but
once 9pm or 10pm comes around it's time to switch
"Generations" and go after the younger party spending
women, women and men. There are plenty of them out there, the
problem or rather challenge for you is how to draw them in,
keep them coming back, and bringing their friends with
them.Take "The Night Before Thanksgiving" this is targeting
the "Late Night Party Generation" meaning those born in the
70s, 80s un to 1990 making them 21 and up. "The Night Before
Thanksgiving" is one of the biggest nights of the Year. You
don't need tips you need to "RECONFIGURE YOUR FORMAT" to meet
the instant gratification of this demographic. Meaning =
MUSIC/FUN/WOW/FAB/CONCEPTS/INTERACTION/CONTESTS this is based
on my 40 years of creating this Night.
All staff needs to be working
with the same mentality, same quality service, same high
regard for where they work and what they do, if not, replace
them now.
These dramatic changes in
revenue and crowds do not happen overnight.
if your reputation is that of
a "ghetto club" you have a 5% out of 100% opportunity
to RECONFIGURE, REVAMP, RESCUE, REINVENT, REPOSITION & RENEW
your establishment from the trash to the class.
I tip my hat and give my
compliments to a club in Australia, who's Owner cleaned out
the troublemakers, the problematic crowd and transformed into
a higher end club with quality patrons, primarily women. It
was not easy, it was not nice, but it had to be done, in order
for this Owner to take back his nights.
The problem is not chasing
away everyone you want gone, it's bringing in everyone you
want to party @ your establishment. It's quite a challenge.
But I have done it over and
over and over again.
You hear all the ugly remarks,
but once they are gone, you can relax and realize the best is
yet to come.
WANT TO KNOW WHAT I THINK OF YOUR
ENTIRE OPERATION:
WHY, Do you Keep
Pouring more MONEY & more MONEY into your RESTAURANT, your
BAR, your CLUB, your SPORTS BAR.
Your not making money now,
because your not drawing in the crowds, without giving away
the
cover charge
discounting the drinks
offering almost free beer
not serving any kind of food
not RECONFIGURING your interior
not Listening to the complaints
NOT REVAMPING, RECONFIGURING,
REBRANDING, REPOSITIONING, just putting more, and more of your
money of friends money, of relatives money, taking loans,
costing your marriage, your girlfriend, you kids don't even
see you anymore, and your accomplishing nothing.
So many Owners wait too long,
think they know it all, refuse to embrace change, are so
depressed they just SHUT DOWN. The options are very simple,
either STOP, LOOK, LISTEN & TAKE ACTION, LOSE EVERYTHING, TRY
TO SELL WHAT YOU WILL GET 10cents on the dollar for, TAKE in a
new partner who is going to change everything, but is that the
best way to go, CLOSE DOWN or "TURN IT AROUND. When I bought
my huge club it's format was dying, it's failure rate was 95%,
but I was so motivated, so energized, so driven to succeed,
NOBODY, NOTHING, Could STOP Me from being in that 5% of SUPER
SUCCESS. I dedicated my life to attracting Women, hiring
beautiful Women, not letting trash in, bringing in the
Spenders, and my FORMAT was moving so quickly no other bar or
club could catch up with us.
You as they say, either lead,
follow or get out of the way.
I am no follower and I never
ever get out of the way because I am not in it, I am so far
ahead of it. WHY DO YOU THINK ALMOST EVERY MAJOR RETAILER
OPENED @ MIDNIGHT ON THANKSGIVING NIGHT THIS YEAR INSTEAD OF
4AM FRIDAY MORNING?
BECAUSE IT IS A RETAIL WAR, AND
A FOOD & BEVERAGE BATTLEGROUND FOR YOUR BUSINESS. YOUR
INUNDATED with problems, hiring, firing, being approached with
jive talk by so called club promoters, radio sales people,
bands, DJs, you waste so much of your day and night
accomplishing nothing, when I have it all down and ready to
go.IF you have partners it's time to decide to who is going to
be the "PRIME PARTNER" this constant taking time for meetings,
discussions, debates, arguments, is not doing anything to pack
your place. You have way too many opinions from far too many
people who have no knowledge, no experience, no background,
and no education in the Food and Hospitality Industry. All
they know is, they have their money invested and they are not
seeing a return. Their Wives are now speaking up as well.
Guess what, your not making
money. Your not drawing the right crowd. Your format is
freaked out, your marketing is messed up, your staff is
scattered in no way consistent, your atmosphere is absolutely
hideous. Too think of all that money you poured into this
venture with all their money. It's all almost gone and look
what you have to show for it? WANT TO REVAMP, RECONFIGURE,
REPOSTION REINVENT,
OR
SADLY
SUFFER..........................................................
SO FAR SO GOOD, BUT FACEBOOK
ALONE IS NOT GETTING IT DONE!
Hi Rich,
I ran across your web site when
searching for bar promotion concepts and would like to
discuss your ideas for our bar. We purchased the bar about
22 months ago. When we purchased it, it was grossing about
$30K per month. By re branding, updating the interior,
adding entertainment nights, and advertising on social
media, we have grown to $75K per month and are increasing at
3-5% monthly. We are profitable but are looking for ways to
grow to the $100K per month range. As much as I dislike
karaoke, we have it on Fri and Tues which are our #1 and #3
nights. We have live music (usually pop rock or rock) on
Sat’s, which is our #2 night. We have Open Mic on Wed,
which is our #4 night. We have a kitchen that serves great
food but we are seen more as a “bar” than a “restaurant.”
Food is approx 15% of sales. We sponsor a local coed
softball team and have pool and dart league participation.
We have a strong facebook presence with more “likes”
than most of our competitors. The bar is
called ______________ and you can find our facebook page
at ____________________ Our web address is
_____________________, which forwards to our facebook site.
Although I know you focus on
nightclubs, we would greatly appreciate your ideas to grow
our day shift. We currently do not open until 2pm, but are
planning to open at 11am soon, with a concurrent advertising
& promotion campaign.
Please let me know what ideas you have,
or if you need any additional information.
Thank you,
Jack
MY RESPONSE: WAY TO
GO JACK! NICE INCREASE. I COMMUNICATE WITH BAR OWNERS EVERY
DAY, ALL THE TIME, SPORTS BAR OWNERS, PUB OWNERS, BEACH BAR
OWNERS, HOTEL BAR OWNERS, LOUNGE OWNERS AS WELL AS NIGHTCLUB
OWNERS. I DON'T KNOW HOW YOU CAME TO THE CONCLUSION
INCORRECTLY, THAT I ONLY HELP NIGHTCLUBS. YOU COULD NOT BE
MORE OFF BASE AND WRONG.
ANYWAY, WITH SPECIFIC REGARD
TO YOUR ESTABLISHMENT, YOUR FOOD SERVICE IS WAY OFF, WHY WOULD
YOU SPEND VALUABLE DOLLARS, TIME AND ENERGY OPENING AT
11AM? YOUR NOT GOING TO DO A LUNCH BUSINESS, LUNCH IS A LURCH,
THAT PRESENTLY IS A FAST CASUAL PRICE PARADE OF CHEAP,
CHEAPER, CHEAPEST.
"LONGHORN STEAKHOUSES" HAVE
A HUGE BANNER HANGING OUTSIDE, "LUNCH $7.99" I NEVER SEE ANY
PACKED PARKING LOT DURING LUNCH HOURS, MAYBE A FEW CARS, BUT
NOTHING TO BRAG ABOUT.
MOST CASUAL DINING CHAINS
ARE GIVING LUNCH AWAY AT LOW PRICES JUST TO DRAW IN PEOPLE.
YOUR INCREASES ARE GOING TO
COME FROM NIGHT LIFE HOURS AND BAR REVENUE.
"OPEN MIC" IS SUCH A DEFINED
NIGHT, YOU ATTRACT GREAT LOCAL MUSICIANS, BUT THE MAJORITY OF
CUSTOMERS ARE THEIR FRIENDS.
A JAM FOR VARIOUS MUSICIANS
IS A ONCE A MONTH EVENT, WHEN YOU CAN DRESS THE MUSIC UP WITH
A GUEST WELL KNOWN LOCAL MUSICIAN.
BUT NOT AN EVERY WEEK EVENT
THAT IS GOING TO GROW OLD REAL FAST.
YOUR KARAOKE TWO NIGHTS A
WEEK IS HARD TO SING OUT, BECAUSE ON A NATIONAL LEVEL KARAOKE
IS DEAD AND BURIED.
THE LOCATION OF YOUR BAR AND
GRILLE DENOTES A SLOWER MARKET THAT STILL EMBRACES NIGHT TIME
ENTERTAINMENT, MOST OF THE NATION HAS ALREADY HAD AND DONE.
YOU SAY " WE ARE SEEN MORE AS A BAR THAN A RESTAURANT", THAT
IS BECAUSE YOU HAVE DROPPED THE PLATES ON THE FOCUS OF SERVING
FOOD. EITHER YOUR FOOD IS AWFUL, IT LOOKS TERRIBLE, IS PRICED
WRONG, IS THE WRONG MENU, OR YOU HAVE A BAD REPUTATION FOR
FOOD. YOU ALSO HAVE MISSED YOUR DISH ON FOOD REVENUE. NOW YOU
WANT TO OPEN AT 11AM FOR WHAT REASON? TO BRING IN THE LOCAL
DRINKING CROWD? BECAUSE BASED ON YOUR OWN REMARKS, LUNCH IS
NOT GOING TO BE A SUCCESS. THE KEY RIGHT NOW IS TO BE ALL
THINGS TO ALL PEOPLE AT DIFFERENT HOURS AND VARIOUS DAYS OF
THE WEEK. YOU HAVE PATRONS FOR "OPEN MIC",YOU DRAW PATRONS FOR
"KARAOKE" BUT THEY ARE NOT EATING. YOUR 22 MONTHS IN THIS
BUSINESS WITH A FOOD SERVICE PERCENTGE OF JUST 15%. IF PEOPLE
"LOVED YOUR FOOD" YOU WOULD BE AT 50% TO 60% FOOD SERVICE
DURING "HAPPY HOURS" BUT YOU HAVE NO "BAR APPS" MENU.
DURING EARLY BIRD AND DINNER HOURS, BUT YOU HAVE NO SET FOOD
STRATEGY FOR EITHER SEGMENT OF THE DAY. I WISH YOU MUCH
SUCCESS, BUT AFTER GIVING YOU SOME STRAIGHT AHEAD EXPERTISE,
YOU ARE STILL IN THE SAME 3-5% INCREASE WHEN YOU SHOULD BE AT
20%. BUT BOOKING A BAND ONE NIGHT A WEEK, ALONG WITH DARTS,
POOL TABLES, OPEN MIC AND KARAOKE ARE NOT GOING TO GROW YOUR
BUSINESS AT THE RATE YOU DESIRE.
YOU ARE IGNORING REALITY AND
JUST OPERATING IN A REALLY DATED, BEHIND THE TIMES MODE.
_________________________________________________________/
Hey Rich,
I am a Night life Event Planner for Miami clubs and have been
doing it for about 3 months. I am a College student just doing
this for extra money and I really enjoyed reading your article
about "Why own a club". I searched on Google trying to find
out Why most night clubs have a shelf life and you answered
all my questions and more. You hit every nail on the head on
why Clubs go out of business and its all because of greed and
stupidity/misinformation. In the span of about 3 years since I
have been 21 most of the clubs I used to go to when I was 18
are all closed and they are closed because of the reasons in
your article. In closing, you helped me learn about a Night
clubs "shelf life".
Sincerely A Night Life Pro,
Grant
MY RESPONSE: THANKS FOR THE KIND WORDS GRANT, HAPPY HOLIDAYS,
BEST TO YOU & YOUR FAMILY, IN 2012. GRANT, BAR AND CLUB OWNERS
HAVE AN ARROGANCE, AN EGO, A WORLD THEY LIVE IN OF DENIAL,
INSTEAD OF EMBRACING CHANGE, UPDATING, UPGRADING, UPLIFTING,
THEY REMAIN THE SAME. THEIR BAR STOOLS & SEATS START EMPTYING,
THEIR CASH REGISTERS STOP RINGING AS FREQUENTLY, AND YET, THEY
REFUSE TO ACCEPT, ADMIT AND AVAIL THEMSELVES, THEIR STAFF TO A
REVAMP, A REBRAND, A REINVENT, A REPOSITION STRATEGY. I DON'T
KNOW WHY A BAR & GRILLE OWNER WHO HAS ZERO NIGHT LIFE, EXCEPT
FOR THE SAME LOCAL NOBODY CARES TO HEAR BANDS, WILL NOT LEAP
FOR THE LOGIC?
I
DON'T UNDERSTAND WHY A RESTAURANT WITH THE SAME DJ FOR THE
PAST SIX MONTHS DOES NOT FIND FRESH NEW SPIN MASTERS, WHO NOW
BECOME VIDEO DJS AND NOT BASIC, BLAND, BORING SPIN, MIX,
SAMPLE DJS.
DAVID GUETTA, IS THE BEST OF THE BEST, THAT SHOULD BE WHOM
YOUR DJ USES AS HIS MENTOR. INSTEAD HE RELIES ON OTHER LOCAL
DJS WHO HAVE NO DEPTH, NO EXPANSIVE GENRES OF DANCE MUSIC.
IT'S SO BASIC, IT'S BEYOND TRYING TO EXPLAIN, A BAR AND GRILLE
THAT SERVES FOOD, A RESTAURANT THAT BECOMES A NIGHT LIFE
ADVENTURE, A BAR, A NIGHTCLUB, A SPORTS BAR, A BEACH BAR, AT
SOME POINT DURING THE NIGHT, PATRONS, ESPECIALLY WOMEN WANT TO
PARTY, WANT TO DANCE, WANT "THE FUN", LOOK FOR "THE WOW
FACTORS" AND EXPECT "THE FAB", BUT WHEN THESE VENUES DO NOT DO
ANYTHING IN THEIR FORMAT BUT THE USUAL, THEIR NUMBERS DECLINE,
THEIR PATRONS FLOCK TO OTHER VENUES, AND ALL OF A SUDDEN THEIR
NIGHTS ARE DEAD.
I
SPEAK TO OWNERS WHO ARE SO AFRAID TO CHANGE, YET, THEY ARE ON
THE VERGE OF LOSING ALL OF THEIR BUSINESS.
THE DECLINE HAS STARTED.
I
SPEAK TO OTHER OWNERS WHO SEE AN INCREASE IN BUSINESS, BUT
THEY CAN'T GET BEYOND A CERTAIN FIGURE FINANCIALLY, BECAUSE
THEY DON'T ADD, ENHANCE AND BUILD ON WHAT STARTED THEIR RISE
IN CROWD COUNTS AND CASH FLOW TO BEGIN WITH.
AN OWNER FOR 22 MONTHS IS DOING GOOD BUT NOT GREAT.
HE REFUSES TO ACCEPT NIGHT LIFE.
HE WILL DO DARTS, WOW, HE WILL DO POOL TOURNAMENTS, HOW
CREATIVE, HE WILL DO KARAOKE, YOU ARE KIDDING ME RIGHT? BUT HE
REFUSES TO EMBRACE "THE FUN", "THE WOW FACTORS" AND "THE FAB".
HE CANNOT WRAP HIMSELF AROUND WHAT IT TAKES TO INCREASE HIS
GROWTH, SO SLOWLY BUT SURELY HE WILL START THE DECLINE.
THE BASIC PROBLEM WITH MANY OWNERS IS THEY ARE AFRAID OF
CHANGE.
PLAIN AND SIMPLE, THEY CAN'T UNDERSTAND IT, GRASP IT OR GO FOR
IT.
WHEN I BOUGHT MY FIRST CLUB, WE NAMED THE CORPORATION "WE TOOK
THE SHOT", BECAUSE ,THE PLACE CAN BE A WINNER, YOU KNOW IT,
YOU CAN FEEL IT, THAT IS WHEN YOU TAKE THE SHOT.
BUT NEVER EVER WHEN:
THE LOCATION IS TOO HARD TO
EVEN FIND.
THE LEASE IS NOT LONG ENOUGH, NO OPTION PERIODS, RENT IS TOO
HIGH
IT HAS A BAD REPUTATION ON THE STREET.
THERE IS NO SAFE, WELL LIT PARKING.
MAJOR ZONING, HEALTH CODE, BUILDING, NOISE VIOLATIONS
THERE IS A BAD LAW ENFORCEMENT ATTITUDE.
THERE IS A TOTAL LACK OF QUALITY PATRON COMING IN.
THERE ARE HARDLY ANY "WOMEN"
EVEN FREQUENTING THIS VENUE.
THERE ARE TOO MANY IMPROVEMENTS BOTH INSIDE AND OUTSIDE TO BE
MADE.
THE LOCATION IS A DESTINATION AND BETWEEN THE WORN OUT SIGN,
AND DIRT ROAD IT'S A TOUGH PLACE TO TRAVEL TO.
THE PLACE ITSELF HAS LOUSY, BAD MOUTHING STAFF.
THE PLACE IS A LOSER.
YOU EMAIL ME BEFORE YOU SIGN ANY PAPERS, WRITE ANY CHECKS, AND
LET ME GIVE YOU THE NO HOLDS BARRED INSIGHT, EXPERTISE AND
OVERVIEW OF WHAT YOUR ABOUT TO DO. PUT YOUR EGO AWAY, STOP
THINKING YOU KNOW IT ALL, YOU DON'T I DO.
I
could have saved hundreds of owners millions of dollars, if
not for their egos.
Rich,
I keep
reading more of your responses to people's questions and i'm
really amazed. You have a great feel for this industry and
what it takes to be successful.
This is more
of a person to person inquiry...
I am a
marketing director currently but I have experience with:
being a bar
back
being a
bartender
being
security at a venue
being a club
promoter
being a door
host
being a
talent/DJ manager
Before I grew
the set to approach a venue to be their marketing director I
went through the ranks to make sure I got the experience it
took to know what I was actually doing.
That being
said, I look at this industry and how it keeps changing yet
everyone does the same exact thing.
Book reality
stars
Book popular
radio or superstar DJs
Offer Bottle
specials (buy 2 get 1 free)
Advertise on
the radio, fb ads, flyers, fb events, fb groups, etc
I feel as
though nightlife enthusiasts always expect something for
free or for cheap while at the same time being provided with
the WOW, FAB & FUN factors you mention in your write ups.
Overall my
question to you is, how does I give people want they want
while at the same time making sure I am keeping the venue's
nightly events profitable?
Best Regards,
Andrew
MY
RESPONSE:
ANDREW, FIRST, THANK YOU FOR THE KIND
WORDS. I HOLD NOTHING BACK, EVERYTHING YOU READ IS EXACTLY
WHAT I RECEIVE IN EMAIL. AS I ALWAYS SAY, "YOU CAN'T MAKE THIS
STUFF UP".
WITH
REGARD TO YOUR COMMENTS, BOOKING REALITY STARS IS FOR VEGAS
CLUBS NOT FOR THE TYPICAL CLUB EXCEPT IN MAJOR HUGE CITIES.
BOOKING
POPULAR RADIO DJS IS A TOTAL WASTE OF MONEY.
HOSTING
SPECTACULAR DJS, IF THE ROUTING, THE TIMING, THE PRICING IS
RIGHT IS GREAT.
BOTTLE
SERVICE HAS SEEN IT'S BEST NIGHTS ALREADY. THERE ARE TOTALLY
NEW AVENUES OF INCOME TO REPLACE BOTTLE SERVICE THAT 99% OF
BARS AND CLUBS SHOULD BE OFFERING.
ADVERTISE ON THE RADIO IS WORTHLESS. CLEAR CHANNEL IS
$2BILLION IN DEBT, THEY ARE SELLING 30 SECOND SPOTS NOBODY IS
LISTENING TO, CAN YOU SAY I-PODS, I-PADS, SIRUS/XM ALONG WITH
TABLETS, DO YOU KNOW THAT MORE BOOKS ARE SOLD TO HAND HELD
DEVICES NOW THAN IN HARDCOVER OR PAPERBACK. THAT IS A FACT.
FACEBOOK IS WAY OVER RATED, PEOPLE ARE FACED OUT, AND FACED UP
WITH FACEBOOK, IT HAS GREATLY DIMINISHED IN IT'S DRAWING
POWER. SO MANY BARS, CLUBS POST AN EVENT OR SPECIAL A DAY
BEORE OR A WEEK BEFORE AND THEN ARE TOTALLY DISAPPOINTED WITH
THE RESULTS OF VERY FEW PATRONS SHOWING UP. THERE ARE AT LEAST
TEN DIFFERENT MEDIA TOOLS YOU DO NOT MENTION THAT ARE VERY
POWERFUL. AS FOR YOUR BASIC QUESTION, THE WORDS "FREE", OR
"CHEAP" NEVER EVER EVEN ENTER IN MY STRATEGIES. IT'S ALL ABOUT
"THE FUN", "THE WOW FACTORS" AND "THE FAB". I SUGGESTED TO BAR
IN NEW JERSEY THAT HAD 200 PATRONS EVERY WEDNESDAY NIGHT BUT
ONLY DID $1000 TO TAKE DOWN ALL THE BEER SPECIAL, ALL THE SHOT
SPECIAL SIGNS AND POSTERS AND PLACE THE FOCUS FIRMLY ON WHAT
HE WAS HOSTING FOR HIS FORMAT, AND NOT WHAT HE WAS GIVING AWAY
AT THE BAR.
AFTER
TWO WEEKS, HE DID $3000 IN BUSINESS WITH THOSE SAME 200
PEOPLE.
WHY?
SIMPLE,
INSTEAD OF HAVING A MINDSET OF HOW MUCH A BEER OR A DRINK WAS,
HE DISTRACTED THEM WITH THE NIGHT'S "FUN", "WOW" AND "FAB". HE
WAS OVER THRILLED.
WHEN
YOU TAKE A NEGATIVE, BAR BEGGING, PANIC PROMOTING, PATRON
PLEADING,
GIVE
AWAY TO GET THEM IN MENTALITY, YOU GET EXACTLY WHAT YOU ARE
ASKING FOR.
CHEAP
PATRONS, SPENDING LESS, NOT INTERESTED IN ANYTHING BUT PRICE.
THAT IS HOW YOU KEEP THE NIGHTS PROFITABLE. FORGET THE PRICE
AND BRING ON THE PROMOTIONS.
HEY,
IF YOUR LOOKING FOR SPECIFIC ANSWERS TO YOUR PROBLEMS MY
WRITINGS ARE NOT MEANT TO PROVIDE THOSE. I NEED TO KNOW THE
WHO, WHAT, WHERE, WHEN, WHY, HOW, TO RESPOND IN THAT
DETAILED CONTEXT.
I WRITE ABOUT REAL BAR, CLUB,
SPORTS BARS, LOUNGE EXPERIENCES, AND MY RESPONSES. I WRITE
ABOUT WHAT I KNOW FROM 40 YEARS IN THIS BUSINESS TO BE
FACTUAL AND UNDENIALABLE. YOUR NOT BEING ASKED TO PAY A
PENNY TO READ MY FRESH MONTHLY CONTENT.YOU SEE THE WORDING,
"READ AMERICA'S LEADING NIGHTCLUB & BAR EXPERT NO
CHARGE". BUT IF YOUR IN SEARCH OF THE
____________________________________________________________
Rich, On some
of the material I have read, my thinking exactly, on bands and
DJs. Thanks for putting on net.
Bryan
______________________MY RESPONSE: THANKS Bryan
HAPPY, HEALTHY, JOYOUS HOLIDAYS TO EVERYONE,
THIS YEAR, INSTEAD OF GIVING YOUR FAMILY MEMBERS EVERYTHING
THEY WANT, GIVE THEM JUST 1 GIFT, GIVE THE REST OF THE GIFTS
TO FAMILIES IN NEED. MAKE IT A WONDERFUL HOLIDAY FOR THOSE
FAMILIES, WHO ARE SUFFERING.
IT'S TIME TO SHARE AND CARE, NOT THINK OF
OURSELVES. IF YOU SEE A MAN OR WOMAN IN UNIFORM, BUY THEM A
DRINK. HONOR OUR HEROS.
ONCE AGAIN, HAPPY HOLIDAYS TO ALL.
