BARS, PLENTY OF CURES FOR THE SUMMERTIME BLUES
The most important hours of operation this Summer,for
every Sports Bar, Club, Lounge and Bar are not afternoons, not
"Happy Hours", not dinner hours, but the "PARTY HOURS", that's
right the "NIGHT LIFE" Hours.
When the Sun is down and the moon is in full effect,
those are the hours that "SUMMERTIME FUN" and "SUMMERTIME WOW"
come out.
Stop featuring cheap beer, is that going to attract
knockout Women?
NO.
There is nothing dumber in the Summer, then "drink
desperation" and "beer price boasting".
Why are you totally, completely ignoring "THE CURES
FOR THE SUMMERTIME BLUES", in the hospitality industry?
Your thought process is the same DJ, the same
Drink/Beer discounting, the same lights, the same sound, the
same dance floor, the lame pole dancing cattle call.
When was the last Summer, you chased the blues away by
doing what you have never ever done before?
When was the last Summer, that you attracted a better
quality of customers who actually spent and tipped?
When was the last Summer, you were 70% Women Patrons
and 30% Men?
When was the last Summer, your after 10pm "BAR BITES"
Menu did over $2000 on weekends?
When was the last Summer, you rise above competing
bars and clubs, by using marketing they never even thought of?
When was the last Summer, you had beautiful models in
Bikinis and not drunk females acting like strippers?
When was the last Summer people could not wait till
your doors opened at night just to be at the "HOT SPOT" and
not the bummed out dive bar?
When was the last Summer, you had the Music, the
Theme, the Energy, to draw crowds flocking to your place?
When was the last Summer, you had, that beat the
previous Summer in patron counts, cash flow and PROFITS?
When was the last Summer, your bar, your dining area,
your patio deck all were packed after 10pm for 4 straight
nights?
There are plenty of cures for the Summertime Blues,
but they do not include: cheap, free, desperate, despair,
discounted or depressing formats.
FIRST MY TWEET & THEN
AN EMAIL RESPONSE:
MY TWEET:
"Someone tell me why Club Owners spend $$$ building clubs, then have no clue how to run them
no $ to promote them, how dumb can they be"
THE EMAIL RESPONSE:
I think some club owners operate under the theory of "If I have a club one day, I'll run it like this", but
then when they do open the club and do "THIS", (Whatever "THIS might be) and it fails, they aren't
sure how to react. So then they hunker down, afraid of repeating the same mistakes again.
In my case, I think my club owners had spent too many nights imagining what they'd tell their DJ (ME)
to play once the club opened. They had very specific and very dated ideas about what music the crowd
would dance to or turn out for.
Hint, it isn't Paul Oakenfold and Trance DJ's anymore.
I always enjoy reading your articles Rich.
Kenny Spector
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MAKING IT KNOWN, NO DRUGS NO TAKING OR DEALING:
A NEW CLUB OWNER CONTACTED ME, HE WAS JUST OPENING AND HE DID NOT WANT ANY, ANY DRUG ACTIVITY GOING ON IN HIS CLUB.
I SUGGESTED SINCE HE HAD ALREADY INSTALLED "CCTV", THAT HE POST THE FOLLOWING SIGN OUTSIDE ON HIS FRONT WALL AS YOU WALK IN AND HE DID.
" FOR YOUR SAFTEY, CCTV IN OPERATION IN THESE PREMISES, ( WITH RECORDING FACILITY) IN THE EVENT OF ANY ILLEGAL ACTIVITY, EG. DRUG TAKING OR DEALING BEING
OBSERVED, THE TAPES WILL BE TURNED GIVEN TO OUR ___________________POLICE DEPARTMENT".
FIVE MONTHS OPEN AND, SO FAR, HE HAS HAD NO DRUG PROBLEMS THAT HIS TAPES SHOW.
THE VIDEOS ARE REVIEWED EVERY MORNING, HE IS MINDSET ZERO TOLERANCE.
THE WORD HAS GONE OUT THAT THIS IS NOT THE CLUB TO BRING, TAKE, OR DEAL DRUGS IN.
ANY CLUB OWNER WHO DOES NOT PUT A FIRM POLICY IN PLACE IS SIMPLY ALLOWING ILLEGAL
BEHAVIOR TO TAKE PLACE IN HIS CLUB.
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SUMMERTIME TEEN NIGHTS BUT ON YOUR TERMS
Teen Nights can be a NIGHTMARE, nothing but trouble, hassles, nightmares, fights, and chaos.
But, when you apply the "TEEN NIGHT TACT" that has no room for give and take, no
Policy that can be flexible, no tolerance for nonsense,you can take a club that holds 200 Teens and generate over $2000 to $3000 on that one night, but you have to be disciplined, consistent and totally committed to running a smooth night.
No No and more No anything goes.
From every single aspect of your Teen Night Format, you have to adhere to a safe,smooth,secure,and step by step Format that leaves no room for
any gray areas.
The upside is you can provide a safe and fun environment for Teens with no place to go.
The upside is you can be in command and control, with no Teen even being given a second to deviate from the
Policies of the Night.
The upside is, Teens will respect your ZERO TOLERANCE yet dance, have fun, socialize, and party Mentality.
I have hosted hundreds of successful Teen Nights because there is only one BMOC.
Been thinking about a "Teen Night" but concerned about the downside, hey, ask RichUnger@promotingnightclubs.com what he thinks.
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HEALTHCARE FOR YOUR EMPLOYEES TRY MY WAY:
The latest way to pay for goods and services is through "Barter".
That's right you trade out food and beverage tabs to local doctors and dentists for their services in return for your Hospitality.
It's sweeping the restaurant and nightclub industry, very quietly, very discreetly and totally legal, The IRS requires you fill out a "1099-B"form along with your annual filing.
You approach Doctors and Dentists with a very simple offer, they provide their services at their already fixed fees, you in turn give them a food and beverage tab to use. They must
pay taxes and tip of course.
This healthcare is only for long term, full time employees, it is not applicable to part time, short term or brand new employees.
Often, Doctors and Dentists will save their barter dollars for a Holiday Party during the holidays.
That's fine, book it on an off night and inform them of their barter allowance, with any amount that exceeds that limit to be paid in cash.
If for some reason your Doctors or Dentists are reluctant to barter 100%, no problemo, use the "Richie Resolution", offer them "50/50" which means you pay them 50% cash, 50% barter and they pay you the same way.
Barter is better, from your computer repairman to your produce man to your plumber, your electrician, your cleaning crew, your sign man, your
handyman, your every day, every week, every month out of pocket expenses that you pay cash for, from now convert these costs to "BARTER".
Never ever join a barter group.
Why pay membership fees and transaction fees?
One on One Barter is the best way to trade.
Doctors and Dentists are mostly Top Shelf and Steak and Seafood Patrons, great, let them use their barter to order the best, and pay cash for the rest.
Always keep a tight rein on your bartering, never get upside down in how much you owe out in barter, or in how much you are owed.
From now on before you reach for your cash or check book or even credit card to pay a repair, for materials, for a service, forget the cash and
make a dash to "Barter".
Make sure you trade with reputable businesses, Doctors and Dentists have fixed fees for their services, so there is no way they can embellish their charges.
Think of all the cash you can build up, just by simply broaching the barter process.
IT'S A "SHOTPAK" SUMMER
WHY ARE YOU STILL SENDING A SERVER OUT TO THE FLOOR WITH A TRAY FULL OF JELLO SHOTS, OR TEST TUBE SHOOTERS?
WHY NOT SIMPLY PUT A NECKLACE AROUND HER NECK WITH A CLIP THAT HOLDS THE "SHOTPAKS" ON IT.
THE "SHOTPAKS" ARE CHILLED, ALL YOUR CUSTOMER DOES IT RIP THE TOP AND SHOOT
THE SHOT DOWN.
THE "KAMIKAZE", THE "PURPLE HOOTER", THE "MOJITO" NEVER EVER TASTED AS GREAT AS IN A "SHOTPAK".
AVOID THE MESS AND THE LESS OF THE BORING SHOT FORMAT YOU CURRENTLY USE.
START MAKING MONEY ON SHOTS, GO TO WWW.SHOTPAKINC.COM ORDER 25 CASES.
IT'S A LONG HOT SUMMER, AND I AM NOT PAID A PENNY TO ENDORSE OR RECOMMEND ANY PRODUCT, BUT THE REASON YOU ARE NOT MAKING MONEY ON YOUR SHOTS IS, THEIR PRESENTATION IS SO BORING AND SO UNAPPEALING.
"SHOTPAKS" CONTAIN 17% ALCOHOL, AND THEY TASTE GREAT.
FINALLY, A NEW BAR BRAND AND PRODUCT THAT MAKES SENSE AND MONEY.
SELL THE SHOTS FOR $4 AND LET YOUR SERVER KEEP THE $1.
MOST PATRONS PAY WITH A $5 BILL.
"SHOTPAKS" ENERGIZE YOUR SHOT REVENUE, EXCITE YOUR CUSTOMERS, AND ADD A FRESH NEW FORMAT TO SERVING AND SELLING SHOTS.
ARE YOU EVER GOING TO EMBRACE SOME NEW "BAR FUN"?
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Rich, have you ever had a situation, that one race of customers stopped patronizing a club, because of another race
is coming in , in larger numbers each week?
We have had more altercations within one race,
since this has begun. This is along with the economy, driving my
old customers to other clubs.
We are enforcing a dress code now, but our
reputation has suffered a great deal. I have been in the
hospitality industry for almost 40 years and as an Owner of
nightclubs for 25 years, I have never ever, seen anything like
this. Changing business names would be costly, closing down for
awhile is not an option. I recently remodeled my club. Thanks for
any advice. Susan.
My Response:
yes, Susan I have seen this happen, far too many times. It is not
about "Race", of the customers, but 100% about
their
Attitude, Behavior, Dress, Mentality, Civility, and Decorum. For
far too long you
allowed the
"ANYTHING GOES" by "ANYONE" to be the manner in which you operated
your club. It was not until it
became so out
of control and so financially
draining,
that you finally made some necessary changes, that were too little
too late.
Yes, you do
need to close this Club down, you do need to change it's Name, you
do need to put a new face on the front, an entirely new policy
regarding:
Dress Code
Age
Genre Of Music
Cover Charge
Behavior Policy
Along with a Zero Tolerance Policy
You cannot simply make a minor change,
expecting to clean out the trash, and bring in the Class. You need
to REINVENT and REBRAND This Club to a higher level of Civility,
Energy, Atmosphere, Quality of Employee, and Total Appearance. The
Success rate for this kind of challenge is 25% Your too
little too late action is not going to accomplish
your desired outcome. I wish you much success, but you should have
asked me this, when you first noticed the situation and not after
it became out of control.
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Hi Rich, I own a Sports Bar, that is taking in just $300 a night, yet is costing me $10,000 a Month to operate.
We have been open, only eight months.
My Response: First, stop spending money. Right now
stop listening to these radio salespeople, cover your ears to
these so called hot shot club promoters, turn your back on these
liquor salespeople. You need to STOP, LOOK, LISTEN, and most of
all REFUSE TO LOSE. Your Operating in a totally negative way,
there is not a shred of Positive Thinking, going into your day to
day Management. From your marketing to your atmosphere, from your
pricing to your total
lack of "FUN" and "WOW".
You need to "STEP BACK" before you take any further
steps forward. The Games you show on your screens are not going to
fill
your bar or your cash registers. I repeat over and
over, it's after the games where the REAL MONEY is made. It's not
about showing UFC anymore, who needs a bar full of drunk,
testosterone filled male patrons ready to be UFC fighters? It's
all about the Women, The Party Hours and The Night Life*****************************************************************
Email RichUnger@promotingnightclubs.com Open up and tell Rich what's on your mind that is affecting your bar or club, be prepared to hear the truth, no holds barred.
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TRUE & FACT: WHAT
BEGAN IN 1992, AS A FRESH NEW APPROACH TO A BAR/PUB/SPORTSBAR/NIGHTLIFE
ALL UNDER ONE ROOF, NOW IN 2010 REPRESENTS FIVE OF THAT SAME
UNIQUE, SMOOTH RUNNING, CONSISTENT FOOD PRESENTATION, QUALITY &
SERVICE PAR EXCELLENCE, WITH JUST THE RIGHT ATMOSPHERE, A ONE OF
A KIND SUCCESS STORY CALLED "GECKO'S".
TWO BEST FRIENDS WHO WORKED AS BARTENDERS TOOK
THEIR DREAM AND VISION AND TURNED IT INTO A VERY, VERY
SUCCESSFUL FOOD AND BEVERAGE FORMAT.
THE MENU IS "SPOT ON" SELECTION WISE, PRICE
WISE.THE DISHES ARE SERVED FRESH, AND IN A VERY TIMELY MANNER.
THE STAFF IS PROFESSIONAL, SHARP AND TOTALLY
DIALED IN TO WHAT THE CUSTOMER EXPECTS. THE BAR IS A MECCA OF
YOUNG PROFESSIONALS, LONGTIME CUSTOMERS AND
NEW FACES DAILY WHO ARE DRAWN BY WORD OF MOUTH
ALONE, TO THIS ALL ENCOMPASSING NEIGHBORHOOD
LUNCH, DINNER, HAPPY HOURS, GAME DAYS, NIGHT
HOURS, CHAIN OF HOSPITALITY PERFECTION.
"GECKO'S" A SOON TO BE LEGENDARY CHAIN THAT PUTS
THE REST TO SHAME. ALSO A SALUTE TO TONYA, AN OWNER'S WIFE WHO
TOOK CHARITY PARTICIPATION LOCALLY TO THE HIGHEST LEVEL OF ANY
RESTURANT CHAIN.
BTW, WHAT HAS YOUR BAR, YOUR SPORTS BAR, YOUR
PUB, YOUR CLUB, YOUR LOUNGE, YOUR RESTAURANT DONE TO HELP
LOCAL CHARITIES IN YOUR COMMUNITY LATELY?
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WHY COLLEGE BARS NEED TO PLAN RIGHT NOW FOR THE RETURN OF STUDENTS SO THAT YOUR BAR IS SLAMMED
WHILE YOUR BAR IS IN A DOWN MODE, WITH REGARD TO YOUR
SERVING THE LOCAL COLLEGE MARKET, WHO ARE HOME FOR THE SUMMER,
NOW IS THE TIME TO LAYOUT YOUR MARKETING, YOUR NIGHTLY FORMAT,
YOUR BAR FUN, YOUR DANCE FLOOR FUN.
THIS YEAR, DON'T WAIT UNTIL IT'S TOO LATE.
PLAN YOUR FUN, FUN, FUN, THAT WILL PACK YOUR BAR RIGHT
NOW.
THINK ABOUT IT, EVERY PROMOTION YOU HELD LAST YEAR WITH
JUST A WEEK OR TWO OF
ADVANCE MARKETING, FAILED MISERABLY.
BUT IT'S THE COLLEGE BARS THAT REALIZE EVERY WEEK, EVERY
MONTH, ONCE CLASSES ARE BACK IN SESSION WHO PROFIT FROM THE CASH
FLOW AND CROWDS OF QUALITY STUDENTS, HOT FEMALE STUDENTS AND
MALE STUDENTS.
IT'S THE BARS WITH REGARD FOR WOMEN, WHO ARE COOL.
THIS NEW COLLEGE YEAR, DON'T TOLERATE RUDE, CRUDE, LEWD
AND NEGATIVE MOOD STUDENTS.
I HAVE SAID OVER AND OVER "BEER PONG" IS FOR MORONS.
"BEER GUZZLING" CONTESTS IS FOR IDIOTS.
WHEN ARE YOU GOING TO RAISE THE LEVEL OF YOUR FORMAT TO
"FUN" AND "WOW FACTORS"?
WHEN IT'S TOO LATE AND YOUR AT THE POINT OF CLOSING?
PLAN NOW, FORMAT NOW, DO YOUR STRATEGIES NOW SO WHEN THE
CAMPUS COMES BACK
TO LIFE IN THE FALL, YOUR PACKED WITH FEMALE
STUDENTS, YOUR READY WITH IT ALL.
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WHY ISN'T YOUR BAR SERVING FOOD?
YOU DO NOT NEED
A KITCHEN
A DISHWASHER
A CHEF
A PREP PERSON
WHY ARE YOU LETTING A MOST SIGNIFICANT
STREAM OF INCOME JUST SLIP AWAY?
YOU DON'T NEED A FULL MENU, NOR ALL THAT
STAFF OR OVERHEAD ALL YOU WANT TO SERVE ARE "BAR BITES", I
CREATED THEM, I CONCIEVED THE FORMAT AND I MADE THE NICHE A LATE
NIGHT REVENUE RUNAWAY SUCCESS.
PLEASE NO CLUB PROMOTERS.
HAPPY SUMMER.
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