HOW TO PACK YOUR BAR OR CLUB NOW
Finally, with bars, sports
bars, nightclubs, lounges, hotel bars, realizing it's not what the
price of a drink is, but rather what your "Hosting At Night",
THOSE bars and clubs are seeing business, & finally starting to
have a "PULSE" again.
It's all about Stability to
stay the NEW "FUN" and "WOW" Course.
Performance, you have to
dazzle your customers with what no other bar or club is doing.
Satisfaction, you want
"EVERYBODY" talking about your nights and "THE FUN" and "THE WOW",
that creates Satisfaction.
Accuracy, take your time to
target your demographics, don't just advertise to reach everyone,
because everyone is not your customer.
When you are accurate, you
profit.
FUN & WOW= PACKED NIGHTS
What a pleasure to see Owners
who implement "THE FUN" and "THE WOW FACTORS" smiling at their
crowds, their cash, their comeback.
In March of this year, 167,000
jobs were returned to the US job market, while millions are
still out of work, this is but a baby step, but it is a
significant change from month after month of job losses.
The same is true of the
bar/club/sports bar/lounge/casual dining Industry, the business is
returning.
The difference is those
establishments that have "REBRANDED", "READJUSTED" and "RECAIBRATED"
are benefiting from their pivotal moves, while those that remain
stagnant are still suffering.
The methods to packing your
bar or club right now are very simple steps:
A
REBRAND your Nightly Format
When you realize your open mic,
your karaoke, your Texas Hold Em, your featured DJs, your Sink or
Swim, your Ladies Nights are not working, why keep doing them?
REBRAND NOW.
B. Your Management & Staff:
When you have management and
staff that clearly show a lack of regard and respect for your
establishment, why would you continue to employ them?
With millions of people,
qualified people out of work in the food and beverage industry, as
well as stealing excellent staff from other establishments, why
keep those who are unhappy, disenchanted, disenfranchised, and
disappointing working for you?
C. Advertising & Marketing
When your spending money you
really can ill afford to spend, and the radio spots are not
bringing anyone in, the flyers are not attracting anyone, the
newspaper ads are not generating any new faces, why do you
continue to waste your valuable ad dollars?
Without the right Advertising
and Marketing Strategies, you are wasting your money, failing to
reach old and new customers, while some media salesperson
continues to play you for your ad dollars.
When was the last time any of
these so called media mavens came into your establishment with
four or five friends and drank, ate, partied and spent their
money with you?
THESE ARE JUST THREE OF THE
MAJOR DAY TO DAY CHALLENGES YOU FACE.
___________________________________________________________________________/
WHY ARE BAR OWNERS ALWAYS
AMAZED THAT I CAN TELL THEM EXACTLY WHAT'S WRONG WITH THEIR BAR?
JUST BECAUSE I AM IN FLORIDA,
HAVING BEEN IN THIS INDUSTRY FOR 44 YEARS, I DON'T NEED TO LIVE IN
FLINT, MICHIGAN TO TELL YOU
WHY YOUR BAR IS DEAD?
I DON'T NEED TO HAVE VISITED
COLUMBUS OHIO, TO TELL
YOU WHY YOUR CLUB IS
ATTRACTING NOTHING BUT TROUBLEMAKERS?
FOR GIVING ADVICE, I HAVE
BEEN AT THIS FORTY FOUR YEARS, ONLY ANN LANDERS BEAT ME, BY JUST
12 MORE YEARS.
=====================================================
HOTEL GUESTS
NOT PERMITTED TO USE ROOF TOP POOL, THAT'S WHAT YOU GET, WHEN YOU
HIRE CLUB PROMOTERS TO BRING YOU BUSINESS.
YOU CREATE BAD
BUSINESS, LOSE FIRST CLASS GUESTS & HORRIBLE PR........
THE BRILLIANT MANAGEMENT OF THE "THE W HOTEL"AT
HOLLYWOOD AND VINE, DECIDED TO SEEK OUT A THIRD PARTY TO PROMOTE
THEIR POOL PARTIES, MEANING A CLUB PROMOTER.
WHY "THE W HOTEL" DOES NOT
HAVE SUCH A PROMOTIONS/MARKETING/CLUB ORIENTED/POOL PARTY/ PERSON
ON THE PAYROLL ALREADY, CONSIDERING THE NUMBER OF HOTELS AND POOLS
THEY MANAGE DEFIES LOGIC?
ANYWAY, IT TURNED OUT TO BE
A TOTAL DISASTER.
THE POOL PARTY PROMOTER
DECIDED THAT THE GUESTS OF "THE W HOTEL" WERE NOT WORTHY OF ANY
COURTESY, ANY GUEST PRIVLEDGE, ANY ACCESS TO THE POOL WITHOUT
PAYING AND WITHOUT BEING TOLD HOW TO DRESS, WAIT IN LINE, AND HOPE
SOMEONE CAN VOUCH FOR YOU?
THE "W HOTEL" DID NOT WANT TO
ENTICE OR APPEAL TO IT'S GUESTS OR LOCAL SPENDERS, MOVERS,
SHAKERS, THEY WANTED AN OUTSIDER WITH NO CONNECTION TO "THE W
HOTEL" , OTHER THAN BEING PAID TO BRING IN BODIES, TO DO ALL THE
WORK FOR THEM.
OF COURSE THE GUESTS WERE
TREATED LIKE ILLEGALS CROSSING THE BORDER.
ON AN 85 DEGREE SUNDAY,
GUESTS TRYING TO ENTER THE ROOF TOP POOL, CALLED "WET", AFTER
HEARING THE MUSIC BLASTING THEIR ROOM'S WALLS, WANTED TO JOIN THE
PARTY.
EVEN THOUGH THE GUESTS WERE
PAYING $230 FOR THE ROOM, THAT WAS ILL RELEVANT.
SEEMS THE GUESTS WERE TOLD TO
WAIT IN THE SAME LINE AS THE TWENTY SOMETHINGS WHO WERE NOT GUESTS
BUT WERE INVITED TO THE POOL PARTY.
THE HOTEL DOORMAN REFERRED TO
THE GUESTS AT THE HOTEL AS "THE GENERAL PUBLIC".
THE DOORMAN WENT ON TO TELL
THE GUESTS " THEY WERE NOT PERMITTED IN THE POOL OR THE POOL AREA
UNLESS SOMEONE ALREADY INSIDE "GAVE THEIR PERMISSION FOR THE
GUESTS TO ENTER" AND EVEN THEN, THAT MIGHT GET THEM ON THE GUEST
LIST. OF COURSE SOME GREASE AS IN CASH ALWAYS SEEMS TO HAVE NAMES
APPEAR OUT OF NOWHERE ON SUCH LISTS)
THE GUEST AFTER SLIPPING A
HOTEL STAFF MEMBER A $10 BRIBE, WAS ALLOWEDD INTO WHAT WAS A "SEXY
POOL PARTY" WITH THE TYPICAL HOUSE MUSIC AND THE SUPPOSED
"HOLLYWOOD ELITE".
THE EVENT WAS A DISASTER AS
FAR AS STYLE, TASTE, CLASS, SOPHISTICATION OR CIVILITY WENT.
A DJ BLASTED BEATS, PNEUMATIC
GIRLS DANCED LACONICALLY AS THEY STOOD ON THE CUSHIONED LOUNGE
CHAIRS, SHIRTLESS BOYS IN FEDORAS SMOKED IN THE POOL, WHILE
THEY SCOPED THE GIRLS BIKINI BOTTOMS FROM SHIN LEVEL.
IT WAS A NO CLASS ALL TRASH
NON EVENT, WITH THE CLUB PROMOTER PUTTING "RESERVED" ON EMPTY
TABLES THAT NOBODY HAD A DESIRE TO EVEN SIT AT. GUESTS WERE TOLD
THEY COULD NOT SIT AT THOSE TABLES THEY WERE "RESERVED FOR THE
OWNERS", FROM 10AM TO 10PM THIS CHARADE WENT ON,
HOTEL EMPLOYEES WERE OUTRAGED
AT THIS ENTIRE NIGHTMARE, PROCLAIMING "STARWOOD" THE HOTEL'S
OWNERS AS NOTHING BUT GREEDY.
BESIDES HOTEL GUESTS WHO HAD
TO BE SCHMOOZED BY HOTEL EMPLOYEES, SINCE THIS IS NOT VEGAS, AND
HAVING A YOUNG FEMALE ON THE GUEST LIST, VOMIT IN THE HOTEL LOBBY,
IS NOT THE KIND OF IMAGE "THE W HOTELS" WANT TO PROJECT NOR HAVE
WORD OF MOUTH SPREAD THROUGHOUT THE TRAVEL INDUSTRY
MY RESPONSE:
1. The Hotel Pool Parties in
Vegas have come under SUCH close scrutiny by the Nevada Gaming
Commission, who due to complaints of underage drinking, drug use,
and lack of security and oversight, has now placed the actual
Casinos on notice, that from now on, all behavior, enforcement
actions and incidents, are now the total responsibility of the
Casino Ownership and no longer with club promoters be held liable
for the actions of their guests or employees.
The Nevada Gaming Commission is
fed up with the lack of oversight and passing of the buck.
2. A Hotel located on Hollywood
and Vine, is not standing on the Vegas Strip, while "What goes on
in Vegas may stay in Vegas," the lax format for hosting pool
parties is over.
Of course you know where the
blame goes?
You know who showed a complete
disregard for the law, as well as for the welfare of everyone at
this pool putz promotion, you know who had no concern for the
Hotel Guests, or even their own partygoers? It was the Pool Party
Promoters, that's who.
These so called Pool Party
Promoters had a complete reckless disregard for Professionalism,
and a total concern for taking in as much cash as they could,
ignoring laws, policies and regulations with the " I had no idea"
excuse.
3. I have hosted hundreds of
pool parties over the years at restaurants that also had pools, at
hotels that had pools, at hotels that had pools and the beach
both, and I never ever ignored any law, never had any incidents of
drug sales, or overdoses, never had any sexual abuse, never had
any fights, never had a pack of wild animals trashing a pool area,
with total disrespect.
I packed a Hyatt Hotel every
other Week, with Premier Promotions, working very closely with
hotel staff.
Liquor Sales, and Food Sales
were record breaking, everything ran smooth because that's the way
I demanded it.
I took the approach that the
late great, premier Rock Concert Promoter and a mentor of mine,
Bill Graham took 'Gracious People make a real difference in our
lives, unfortunately, so do people who embody self pity, arrogance
and self importance, They don't listen and I have no time for
them, you do it the right way, not the fast buck way, you respect
and demand the respect of your staff and your customers, otherwise
don't waste your time or mine".
AMEN to BILL GRAHAM......................................................................................................................................................
WHAT IS YOUR LIQUOR COMPANY
DOING FOR YOUR BAR?
WITH CONSUMPTION FOR "ON
PREMISE" ESTABLISHMENTS WAY DOWN, LIQUOR COMPANIES SHOULD BE MORE
INTERESTED IN THE PROMOTIONS THAT GENERATE THE "POURS", RATHER
THAN JUST THE "POURS".
FAR TOO MANY OF THE BIG
DISTILLERS ARE TOTALLY IGNORING THEIR "ON PREMISE" CUSTOMERS, BY
SIMPLY SELLING THEM A CASE HERE, A CASE THERE, BUT OFFERING NO
HIGH ENERGY SUPPORT, NO PROMOTIONS, NO MARKETING.
LET'S BE CLEAR ABOUT THIS,
MAGAZINE ADS ARE NOT GOING TO CREATE THE "MUST ORDER THAT BRAND"
MENTALITY, EVEN IF KIM KARDASHIAN'S TUCHUS IS IN THE AD.
LIQUOR DISTILLERS HAVE MISSED
THE ENTIRE MARKETING MANIA OVER "REALITY TV", WHEN YOU CAN TAKE
"THE HOUSEWIVES OF ALMOST EVERY CITY IN THE USA, WHEN YOU CAN TAKE
OWNERS OF A "PAWN SHOP", WHEN YOU CAN TAKE "A FAMILY OF FEMALE
NOBODIES" AND MAKE THEM ALL STARS EVEN IF THEY ARE B LIST OR C
LIST, THE WORLD OF LIQUOR AND BEER MARKETING IS STILL STUCK
SPONSORING GOLF TOURNAMENTS, ( FINE) BUT NOT WHAT THEY USE TO BE,
ESPECIALLY WITHOUT TIGER, LIQUOR DISTILLERS ARE JUST LIKE OLD
DOGS, THEY REFUSE TO LEARN THE NEW MEDIA OF THEIR OWN TRADE.
THE PROBLEM IS THEIR AD
AGENCIES THAT MAKE MILLIONS OFF THESE LIQUOR BRANDS ARE STILL
USING SOPHISTICATION, NOSE IN THE AIR AND OUT OF TOUCH
FUTURISTIC ADS, RATHER THAN REALIZING THE CULTURE OF TODAY IS FAR
OFF IN A DIFFERENT MARKETING GALAXY.
TAKE "SVEDKA VODKA", WHAT ARE
THEY DOING TO GRAB MARKET SHARE?
READY?
"SVEDKA'S NEW TV CAMPAIGN HAS
A THEME AND A SLOGAN "R U BOT OR NOT", THE TV SPOT INCLUDES
SOME FUTURISTIC , RETRO
PRESENTATION, USING THE THEME "SOUL TRAIN MEETS 2033", WITH ACTORS
AS "BOTS",DOING THE ROBOT DANCE TO THE "JACKSON 5" HIT "DANCING
MACHINE", OF COURSE THEY ADD THEIR "SVEDKA GIRL SPOKESBOT" IN THE
SPOT.
AND THIS IS GOING TO SELL "SVEDKA
VODKA"?
THIS SPOT WILL AIR ON COMEDY
CENTRAL, ( PERFECT FOR A GREAT LAUGH) "E", "BRAVO" AND "FX", ALL
CABLE CHANNELS THAT ARE SUPPOSE TO BUILD UP "SVEDKA"
HOW THE MEDIA BUYER MISSED
BUYING SPOTS ON THE MOST WATCHED CABLE CHANNEL OF ALL "USA
NETWORK" WITH FANTASTIC SHOWS FROM "BURN NOTICE" TO "IN PLAIN
SIGHT" CREATES A MAJOR OVERSIGHT, BUT PERHAPS IT'S THEIR PLAN,
ALONG WITH WASTED PRINT ADS AND BILLBOARDS.
I SAW ONE OF THE "SEVDKA
VODKA" "R.U. BOT OR NOT"PRINT ADS, WHAT DOES THIS SLOGAN HAVE TO
DO WITH PEOPLE ORDERING "SEVDKA VODKA"?
NOTHING.
THE PRINT AD IS HIDEOUS.
ADDING SOME WEB PRESENCE, AND
EVEN ON PREMISE SIGNATURE DRINKS, TO ROLL OUT THE "BOTS", IS
SUPPOSE TO MAKE A HIGH IMPACT?
THIS ENTIRE MEDIA CAMPAIGN IS
GOING TO CHALLENGE THE VODKA MARKET AND CLAW AWAY AT THE
DOMINATING VODKA BRAND LEADERS?
NO WAY, NO
DAY..............................
WHEN YOU USE "BOTS" TO
ATTEMPT TO CONNECT WITH POTENTIAL VODKA AFFECINADOS, YOU ARE IN A
"YOUR FIRED" POSITION, IF YOU WERE ON TRUMP'S APPRENTICE.
THIS IS SO FAR OFF THE VODKA
MARKET MARK, TO THINK HUNDREDS OF THOUSANDS OF DOLLARS ARE BEING
SPENT FROM THE CREATIVE TO THE ACTUAL MEDIA BUYS, I CAN ONLY SHAKE
MY HEAD AS A TEN TIME ADDY AWARD WINNER ( OSCAR OF ADVERTISING) I
JUST DON'T GET IT, NOR WILL MOST OF THE VIEWERS TO THIS "BOT
BUMMER OF AN AD CAMPAIGN"
-------------------/
TAKE "SIESTA KEY RUM" WHAT
ARE THEY DOING FEATURING PRINT ADS THAT HAVE A PICTURE OF THE
FOUNDER OF THIS RUM, WAY BIGGER THAN THE RUM'S LOGO OR BOTTLE, I
MEAN TALK ABOUT EGO GONE WILD.
WHY WASTE VALUABLE AD
DOLLARS, TO SIMPLY REACH THEIR LOCAL AREA WITH ADS THAT FEATURE
THE FOUNDER OF THE RUM IN LOCAL MAGAZINES THAT GIVE AWAY FREE
COPIES FOR MEDICAL AND LEGAL OFFICE VISITORS TO PERHAPS SEE?
MOST LIQUOR DISTILLERS ARE SO
USE TO SIMPLY RUNNING A "CATCH PHRASE" AND SHOWING THEIR BOTTLE,
THAT THEY TOTALLY LOST A CONNECTION WITH THIS GENERATION AND THEIR
PRINT ADS REFLECT THIS DISENGAGEMENT VERY VIVIDLY.
WHY LIQUOR DISTILLERS WOULD
CONTINUE TO PAY TOP DOLLAR FOR PRINT ADS, WHEN ACTUAL MAGAZINE
PAID SUBSCRIPTIONS ARE DOWN OVER 35% AS WELL AS MANY PUBLICATIONS
FOLDING, REDUCING THE NUMBER OF PAGES, AS WELL AS THE SIZE OF THE
PAGE. LOOK AT THE BLOOD BATH OF EMPLOYEE LAY OFFS THAT JUST TOOK
PLACE AT MY FAVE "VANITY FAIR".
GRAYDON CARTER WAS NOT EVEN
THERE TO DELIVER THE BAD NEWS TO HIS STAFF.
YET, LIQUOR DISTILLERS
CONTINUE TO HAVE THIS AGE OLD MINDSET THAT IN REALITY, DENIES THEM
THE ABILITY TO INCREASE CASE SALES, CONSUMPTION LEVELS AND
PROFITABILITY, FROM ON PREMISE CUSTOMERS.
REMEMBER WHEN SEAGRAMS WAS
KING?
NOW LOOK AT THEIR MARKET
SHARE AND IMAGE.
941-921-7027. BUT I DO PREFER
EMAILS, THEY ARE ALWAYS SO MUCH MORE ENTERTAINING.
A SMOOTH RUNNING BAR &
GRILLE
I recently had the pleasure of
seeing a well oiled,
totally organized, absolutely
flawless "Bar & Grille"
operate at "Full Speed Ahead Mode"
without a single
mistake.
The Hostess, was professional, looked
great, smiling,
under pressure with a line waiting to
be seated, but cool as ice, no attitude, only "please follow me".
Once seated "KAZAM", a Server was
there greeting and again smiling, taking beverage orders, bringing
them back ASAP , and she had over 8 tables to service.
She then took the food order.
Dressed right, polite and
professional.
Next came the Food Expediter, no not
the server, very smart move I recommended to this Owner, do make
your servers pick up the orders and bring them to the tables, no,
no and more no, the "RICHIE RIGHT WAY" is to have a specific food
expediter who does nothing, nothing but serves all the orders.
Out comes the expediter with four
plates in hands on his arms, smiling and again totally
professional.
Of course, the Servers cleared the
plates.
This Bar & Grill holds about 100 to
150 patrons and for two full hours nobody made a single mistake.
It was like watching what 99.9%
Owners wish they had, a flawless floor Operation.
From the "back of the house to the
front of the house".
I suggested music, the Owner
agreed, thus keeping patrons there longer, drinking, dancing and
delighting.
The reason your bar & grille does not
have the same kind of consistent service and great morale among
employees, is because you and your manager don't have a clue on
how to define "Excellence in Service, Presentation, Taste, Fun,
Wow, Energy & Respect for both employees and customers.
This is a rarity, not the norm in
this industry.
This entire Operation embraces my
Three Principals,
Understand, Appreciate and Dedicate.
This is not about miracles, this is
all about a "UNIFIED MINDSET & WORK ETHIC"
______________________________________/
NOW JUST THE OPPOSITE
A Bar Owner in California,
let's call him "Benny", has a 6,000 square foot bar, has live
bands, has no dancing and attracts around 15 patrons a night.
FACT, his Saturday Night
consists of "Karaoke" in a 6,000 square foot room, and he cannot
even fill it half way with patrons.
His ratio of Women is one to
every six or seven men.
Why would you pay bands to
perform, if your patrons can't dance?????????????????????????
Why would you present
"Karaoke" on Saturday Nights??????????????????????????????????????
Unfortunately he was too
busy cursing and ranting to realize that very simply
"THE FUN AND THE WOW FACTORS" CAN MAKE YOU, OR IGNORE THEM
AND THEY CAN BREAK YOU.
Such is the case in his situation, he refuses to embrace
change.
It's the start of Summer and he is still in the cold of
winter with his format.
Can you imagine 6,000 square feet with 15 patrons, I am
shaking my head, even trying to visualize this scene. THE FATHER,
THE MOTHER AND THE SON ALL INVOLVED IN THIS VENTURE, the end
result = a very slow, declining business with no packed nights in
sight.
__________/
TEN LEAN AND MEAN STRATEGIES
THAT ARE APPLICABLE TO EVERY BAR, NIGHTCLUB & SPORTS BAR:
CAN YOU HANDLE THE TRUTH?
HERE THEY ARE, NO JACK
NICHOLSON PERFORMANCE, JUST "TEN RICHIE'S RIGHTS" FOR YOU TO
THINK ABOUT, AND HOPEFULLY ACT ON.
1. Payroll and Staffing, keep your eye on
the "Shifts", you know when you are going to be busy and when your
not.
Servers morale sinks into the abyss when
they are standing around, not making money.
Have someone on call, but don't tie up
valuable payroll dollars on a hope and prayer.
Your Manager should be flexible to jump in
where needed and help reduce your labor costs big time.
You do not need a Manager standing around
with nothing to do, but rather a do whatever it takes to make the
format run smoothly is exactly what your Manager's attitude should
be.
2. Your an Owner, since when can't you jump
behind the bar, do the prep work in the kitchen, spin the music if
need be, when I was an Owner I did whatever it took to lighten my
employees load, to set an example and to get it done, since it was
my Club to begin with.
You lead by example, remember?
3. Your letting your bartender, bar manager
or general manager order your liquor and beer, BUT, who is double
checking the orders?
It's your money, don't you think you should
see how it's being spent and on what products and how much of each
brand you are buying?
Take a look at your liquor inventory all
those unknown brands and bottles sitting on the bar gathering
dust, now tell me why you didn't question why they were ordered in
the first place?
4. From over pouring to under pouring a
short shot, from steaks going out the back door to employees
ordering dishes to eat, before their shift or after their shift,
that they know very well, they are not suppose to be ordering or
eating. YOU should have your back door locked or with a camera on,
at all times.
Yes secret shoppers, how do you think
establishments are awarded "ZAGATS", by being visited with no
notice, no fanfare, no acknowledgement of them even being in your
establishment.
It's called "Consistency", "Presentation,
"Quality" and "Synchronized Service".
5. Buy your advertising, your supplies,
your food, your liquor, your everything SMART.
Everything in this economy is negotiable.
Nothing is carved in stone.
Haggle, Barter, Wheel and Deal and "BUY
SMART".
6. Manage your liquor and food costs, very
simply, compare your invoices to your sales, review your
inventory, check your portions, watch your pours.
Now more than ever, keep it tight, but keep
it right.
7. Have your Employees Be All They Can Be,
From Bartenders who can spin, to servers
who can cook, make sure your employees are versatile and
knowledgeable in any given situation, so that
instead of a bump in the road, when
somebody doesn't show up, it's simply
a slight dip.
Cross Over Training is invaluable.
8. Give Those Employees who show
exceptional talent, outstanding regard for your establishment a
bonus, that's right you know how to berate them for their
mistakes, you should also reward them for their extraordinary
efforts.
It works both ways.
9. Why do so many bars, restaurants,
lounges, clubs have so much "Dead Space", they simply let it sit
with no use for it?
Why isn't every single square foot of your
establishment, either generating income or justifying it's use?
From corners to open air areas, every part
of your square footage your paying rent on, why aren't you
maximizing it?
10. Boast your Establishment's ENERGY" with
a hands on, constant implementation of "THE FUN" and "THE WOW
FACTORS".
The longer you let your format, your menu,
your concept, your atmosphere remain the same, the lower your
revenue is going to go and the lack of patrons is going to show.
HAVING PROBLEMS AND DIFFICULTIES
IMPLEMENTING "RICHIE'S RIGHTS" IN YOUR ESTABLISHMENT, BE IT A BAR,
LOUNGE, SPORTS BAR,RESTAURANT OR CLUB?
___________________________________________________________________
LATIN NIGHTS ARE
FADING FAST, ALTERNATIVE LIFESTYLE NIGHTS ARE COMING ON STRONG.
THE "GAY COMMUNITY"
LOVES TO PARTY, THEY LOVE TO SPEND, AND THEY LOVE TO DANCE.
YOU SHOULD DEDICATE
ONE NIGHT EVERY OTHER WEEK TO CATERING TO YOUR LOCAL GAY
COMMUNITY.
I HAVE SHOWN SO MANY
OWNERS WHO HAVE NO CLUE HOW TO CREATE A STRONG CROWD FOR AN
"ALTERNATIVE LIFESTYLE NIGHT".
JUST LIKE EVERY OTHER
CLUBBER, PEOPLE WANT "FUN" AND "WOW" IN THEIR NIGHT LIFE.
SURE A GOOD DJ IS
MANDATORY, OF COURSE A GREAT LOOKING CLUB IS REQUIRED, BUT BEYOND
THOSE BASICS, YOU NEED "ENERGY", YOU WANT "ATMOSPHERE" AND YOU
MUST HAVE "A GREAT CLUB EXPERIENCE".
IT'S TIME YOU HAD AN
OPEN MIND AND EMBRACED EVERY POTENTIAL CLUBBER AND NOT JUST YOUR
MINDSET.
CONSTANTLY CHANGING YOUR
NIGHTLY FORMAT
AS usual so many Owners
and General Managers get lost in their zest to do business, that
they confuse, convolute and create havoc by all of a sudden,
taking a nightly format, and without any notice, any fan fare, any
four week advance planning, promoting, producing and presenting,
they just change the genre of music, the demographics of the
crowd, the drink prices, the entire night.
WHAT ARE THEY THINKING?
This business is not
rolling dice, craps, snake eyes.
There is a concrete method
to the madness not based on impulse but on the Culture, the Music,
the Lifestyles, the Trends, The Styles and the appeal you create
to capture the crowds.
You listen to everybody,
you act on impulse, then you wonder why you died that night with
nobody in your establishment.
You have no
"CONSISTENCY".............................
SUMMER IS HERE!
Now, the heat is on, what
are you prepared to do, that you should have done last Summer, but
chose to be
arrogant, and procrastinate,
so the Summer passed you by as did the cash and the crowds?
How are you going to take
the dog days and nights and convert them in "FUN" and "WOW FACTOR"
PARTY HOURS?
Book the same bands?
Bring in the same djs?
Offer Ladies free drinks?
Not charge a cover?
Close more nights?
Lower drink prices?
Those are your plans?
At the end of the Summer,
tell me how's that workin out for you?
Because right now, right
here, I will tell you taking any of these money losing dummy down
duds are going to cost you the Cash, the Crowds, and the Crown of
the hot spot of Night Life in your area.
FINALLY, A FANTASTIC
ASSISTANT MANAGER ON HIS WAY TO
MANAGER
Mr.Sean Miller, Assistant
Manager of the World Famous "COLUMBIA RESTAURANT" on St. Armands
Circle, Sarasota is the kind of young man you wish you had working
as your Manager. He is a non stop relentless, focused Assistant
Manager who mingles with customers, who does not miss a dish going
out, a drink being served, a dining guest wanting a special
request, he is right where he needs to be, the "COLUMBIA
RESTAURANT" on St Armands Circle is fortunate to have this
dedicated and committed young "TURK" in their operation.
I see a great future General
Manager within just a very short period of time, because Mr. Sean
Miller has the " Natural Talent & Knack & Consistency &
Dedication" that only a few, very few young people in this
industry of food and beverage possess.
GO SEAN GO.
