WHY BLAME OWNERS
I never knew Owners of bars, clubs,
sports bars, lounges, upscale restaurant bars were so temperamental.
They email me asking "Why do you always
blame the Owner?".
Ok, let me ask you Owners these questions
and answer them with straight forward responses please:
Who neglects your updating and your
presence on the web?
Who lets all that garbage and poor taste
remarks remain on the bar's myspace site?
Who decides what your format is?
Who decides how cheap to price beer and
liquor in the hope, customers come in?
Who decides what your dress code is?
Who decides what music should be spun by
your dj or played by live bands?
Who decides what your DJ wears while
spinning?
Who decides what advertising your going to
implement?
Who decides what improvements will be made
to your bar or club and when?
Who decides what your Policies on drugs,
underage patrons,
fights and problems are?
Who decides whom to hire?
Who decides who to fire?
Who keeps making up excuses why nothing
gets done?
Who decides what Promotions to present?
Who decides what your image and perception
is going to be?
Who decides not to host any Charity Events?
Who decides to destroy their club by using
and relying on club promoters?
Who decides to buy the wrong liquor brands
and to duplicate the beers you serve on tap and in the bottle?
Who decides to ignore Prime Nights to
Celebrate and Pack their Places?
Who keeps placing these ads in alternative
newspapers and thinks the ads are working, when nobody is coming in?
Who keeps paying for radio spots that
again, nobody is responding to?
Who keeps trying anything and everything
anybody suggests, only to find none of it is drawing customers to your
bar?
Who keeps saying "I need new FUN, I need
new WOW", but does nothing about it ?
Who refuses to admit when they made a
mistake?
Who refuses to keep an open mind towards
change?
Who openly berates employees rather than
speak with them in private?
Who curses and sets a poor example for
their employees?
Who lets their employees drink while
working?
Who lets their employees become their
friends rather than maintain an employer/employee relationship?
Who hits on their own female employees?
Who is always late for meetings, does not
return phone calls and sets a poor example for those that work for
them?
Who drops the cover charge in despair and
allows the totally wrong crowd in?
Who lets their bar bathrooms look like a
condemned house?
NOW, SINCE OWNERS ARE THE ANSWERS TO EACH
AND EVERYONE OF THESE QUESTIONS, WHY ARE OWNERS EGO'S HURT, WHEN THE
TRUTH IS IN PLAIN SIGHT?
IF YOUR GOING TO RUN YOUR BAR OR CLUB IN A
WORLD OF DENIAL THAT'S YOUR CHOICE, BUT IF YOU WANT TO MAKE A 360
DEGREE TURN, THEN CALL RICH UNGER @ 941-921-7027 OR EMAIL
RICHUNGER@PROMOTINGNIGHTCLUBS.COM
I WILL NOT LET UP ON OWNERS, THEY ARE WHERE
THE BUCKS START AND STOP. IF YOU CAN'T STAND THE SLOW NIGHTS, THEN DO
SOMETHING ABOUT THEM.
JUST BY COINCIDENCE, THIS EMAIL CAME TO ME
RIGHT AFTER I FINISHED WRITING THIS TOPIC, UMMMMM OWNERS, THIS ONE'S
FOR YOU.
WORD FOR WORD NOTHING CHANGED BUT THE NAME
OF THE BAR, THE LOCATION TO PROTECT THIS DEDICATED YOUNG LADY.
Rich, Okay long story short. I work at a bar/lounge in Akron, Ohio.
Its
super nice and is different from any bar in the entertainment
district. Its
called "XYZ" and the owner is from Cleveland who owns a nightclub
there.. He's very successful with his nightclub in Cleveland,, but it
seems like "XYZ" is
the "step child" I don't feel like he's in tune with "XYZ" and
doesn't really understand what might work for Cleveland doesn't always
work for "XYZ". Bars in the entertainment district get so much biz.
"XYZ" took off, when it first opened, but now its kind of like okay
now what. I talk
to the owner and I tell him my ideas but its so so. Like last night it
was embarrassing because people would walk in, and walk right back out
because no one was there. I just started cocktailing but I want to
show
him effort and I really want to just do stuff so he can see. We have a
good promoter but its like we have flyers but no one knows of
them, or they aren't noticed? I want to be the one to have this take
off. I'm very into event coordinating and hope that I can become
successful. The owner knows I have potential and I want our bar to be
the one everyone wants to go to.its not very big, but who cares! We
need to work with what we have and make the small bar packed every
night which shouldn't be hard. I asked him last night if I could post
promo stuff on face book like specials. I'll have friends come in and
say hook us up, but I can't even do it, not even a little. My wheels
are turning and I want to ask him if we can do a bottle service
special tonight. Like the other bars that do bottle service always
have them. Our are just it is what it is and that's it. We'll have a
shot of the night that's 3 dollars. But one shot? Who even knows? I
don't know what type of special I could ask him to do for tonight. I
want to make this bar what it can be. I know you are a very busy
person and don't want to waste time. I would not be a waste, I hope
you see that I'm passionate about wanting this and can help. We don't
even have a specific gm, bar manager bc some stuff happened and it
just seems like the staff is clueless or they will have ideas to do
things and either they don't get brought to the owners attention or
they will say something to him and get no feedback from him. Thanks
for your time rich, I'm anxious to hear back from you.
Ann.
Dear Ann, QUIT NOW and walk away.
You have more heart and dedication to this
bar then the Owner, why be ignored, used and waste away here, find
another bar, who's Owner will appreciate and be grateful for your
energy and willingness to pack his bar. As for your club promoter,if
he was so good and this bar is so small, you would be packed wall to
wall. Best of luck.
_____________________/
RICHIE'S HOW TO WIN IN 2010"
The biggest declines regarding sales of
liquor and beer in the coming year will be in casual/full
service restaurants and high end tablecloth restaurants. But, the good
news is, bars, lounges, and nightclubs will have the most significant
growth. You cannot have growth in bar revenue, if your going to
continuously discount and give the bar away. The strategies for
increasing beer and liquor service, is to pack your bar, put a line
outside with not Pricing inducements, but rather reason after reason,
after reason to give Customers that means "FUN", the screams "WOW" and
that has "The IT Factors".
The Money is in the Night Life, it has never ever
been in the food service, "OUTBACK" aka "OSI" recently hired the CEO
of AVON INC. to run the entire "OSI" operation of theme format
restaurants.
That reminds me of Chrysler hiring the
former CEO of HOME DEPOT to run a car company.
Mr. Nardedli ran Chrysler into the
ground and then was abruptly let go.
What, are these bean counters thinking?
What are they smoking?
"OSI" (OUTBACK STEAKHOUSE, ROY'S,
CARRABHAS, FLEMINGS, BONE FISH) for the Third Quarter this year took
in 11% less revenue, at
$835million.
They lost $20 million down, from the
$47million they lost the same quarter last year.
I have suggested to "OSI" time and time
again the money is in the liquor, especially when your marketing $9.99
steaks. and other lower priced menu selections.
But,
as usual arrogance, ego, refusal to have an open mind result in
switching up CEOs as an answer to the systemic problems their
restaurant units face. I sure hope the former CEO of AVON knows how to
attract Customers, rather then make them attractive?
"OSI" is now owned and controlled by
"Bean Counters" , who have no grasp of the food and beverage industry.
IT is evident in their marketing, their
menu and their lack of bar business.
"Arbys/Wendys" sales are down, the
reason, their message.
They lost their connection to their
customers.
From Menu Selections, Menu Pricing, Lack
of Bar Emphasis, Lack of Night Life Culture, Lack of tweaked
Marketing, and fine tuned Advertising, these are are major hurdles
facing these companies.
Blame the economic conditions all you
want, but, many are prospering in these difficult dining & drinking
times.
Perhaps your not one of them.
Perhaps you are one of those suffering a
horrible nightmare with empty seats, dormant tables, and unfilled bar
stools.
Tell me how your biz is, do you think
you need an infusion of "FUN" & "WOW" or is your establishment doing
booming biz?
Email,
RichUnger@promotingnightclubs.com
What have you got to lose?
=========================================================
NO ATMS, NO
JUKE BOXES EVER!
DO
NOT MAKE YOUR CUSTOMERS PAY ANY ATM FEE,TO WITHDRAW CASH TO SPEND AT
YOUR BAR.
WHY, WHY,
WHY, WOULD YOU CHARGE YOUR CUSTOMERS A FEE OF $2 OR $3 TO WITHDRAW
CASH TO SPEND AT YOUR BAR?
YOUR GOING TO
MAKE THAT MONEY BACK FROM YOUR CUSTOMER, THAT COULD BE TIP MONEY,
NEVER EVER IN THESE TIMES, MAKE YOUR CUSTOMERS USE AN ATM MACHINE.
RATHER
SIMPLY ACCEPT ALL CREDIT CARDS, FROM AMEX, TO VISA, FROM MASTER CARD,
TO DISCOVER.
NEVER EVER
MAKE YOUR CUSTOMERS PAY TO HEAR MUSIC.
WHY WOULD YOU
THINK OFFERING A JUKE BOX AND FORCING YOUR PATRONS TO PAY TO HEAR
MUSIC IS JUSTIFIED?
ARE YOU FOR
REAL?
ONCE AGAIN,
YOU NICKEL AND DIME YOUR PATRON WHO HAS CHOSEN YOUR BAR TO FREQUENT,
WHY NOT SHOW YOUR APPRECIATION BY SIMPLY USING SATELLITE MUSIC, USING
INTERNET MUSIC EVEN BEING OLD FASHIONED AND USING CDS.
DO NOT MAKE
YOUR CUSTOMERS SPEND MONEY THEY SHOULD BE GIVING YOUR BAR, ON SOME
MUSIC MACHINE. USE COMMON SENSE. YOU WANT NEW STREAMS OF INCOME, ASK
ME.
THERE ARE SO MANY FRESH NEW
AVENUES OF INCOME FOR YOU TO DERIVE CASH FLOW FROM THAT BENEFIT YOUR
CUSTOMERS, RATHER THAN TAKE ADVANTAGE OF THEM.
CALL RICH UNGER @ 941-921-7027 OR
IF YOU DON'T OWN A HUGE CLUB IN
VEGAS OR IN A CASINO,WHY CARRY ROCK AND ROLL/CELEBRITY LIQUORS?
Let's be honest here, is
Diddy, Sammy Hager, Justin Timberlake, Vince Neil, or Dan Aykroyd
going to make an in person major Appearance at your Club to launch or
promote their Liquor Brand?
Odds are 99% Never Happen.
So why feature their brand on
your bar, and waste your space, your money and your time, pumping up
their brand, when they could care less about your club or bar and will
never ever set foot in the door?
In Vegas, those Clubs can demand
Personal Appearances and order 100 cases, push the product, create a
full fledged Night around the Celeb and his Brand, charge a Premium
Cover, and recoup whatever expenses they incur.
But you can't.
Casino Nightclubs all over the
USA, can afford to demand that the Name behind the Brand show up.
But you can't.
What is the logic in ordering a
case of Justin Timberlake's liquor, when he has no clue who you are,
where your club is, and is reaping his % of your buying his brand?
This is not Mariah Carey Perfume,
where her fans will buy whatever her name is on, because they love her
music and adore her butterfly symbolism.
This is the real world of liquor
brand sales and saying " Hey Sammy owns a piece of this Tequila",
again
WHO CARES? Sammy and his Partner
reportedly own 20% of the brand.
What does that do to sell and
pour this liquor behind your bar?
NOTHING.
Did you know Ed Hardy was a
tattoo Artist, had incredible designs, a very successful and wealthy
Spanish Businessman bought the name, the styles and the rest is
history.
Hardy left with tens of millions
and his hands on designing no longer is there.
His name was licensed out to
bikini companies, every possible kind of fashion, house wares, even
cell phone cases, all of a sudden had a tattoo artist's name brand.
Money is too tight, times are too
tough, forget the rock star partially owned liquor brands and feature
the tried and true brands that earned their reputation through
quality, taste, and consistency.
IF YOUR NOT A HUGE CLUB IN VEGAS
OR A HUGE CLUB IN A MAJOR CASINO IN THE USA, LET THE ROCKERS ROCK.
STICK WITH THE BRANDS THAT SELL,
WITHOUT SOME ENDORSEMENT BY A VERY WELL KNOWN MUSICIAN WHO IS ONLY IN
IT FOR THE $
HAVING PROBLEMS WITH TOO MUCH
INVENTORY AND UNKNOWN BRANDS THAT WERE HARD SOLD TO YOU BY YOUR LIQUOR
REPS, THAT ARE SIMPLY GATHERING DUST ON YOUR BAR?
CALL RICH UNGER @ 941-921-7027
---------------------------------------------------------
THIS NEW YEAR'S EVE MAKE
WELCOMING IN 2010 A MAJOR REVENUE WIN
Do not, I am begging you, do not do the
same old lame New Year's Eve Promotion you did last year.
Too little, too late, too lame.
You need to start Now, that's right, RIGHT
NOW.
When was the last time you had an "Amazing
Vibe" coming from your bar or club?
That's what New Year's Eve demands.
I can tell just from a bar or club's web
site how their New Year's Eve Concept is going to come off?
I can see right through the weak hype, the
poor presentation, the missing energy, and a month ahead of New Year's
Eve tell an Owner why they will not have a record night, not because
of the economy, Because liquor sales of Top Brands are soaring, Beer
Sales of Popular Brands are Pouring, it's the over and above that are
not being added to the foundation of your New Year's Eve Night that
denies your Bar or Club the ability to truly cash in on this Cash Cow
of a Night, once a year.
HAVING SECOND THOUGHTS ABOUT YOUR PLANNED
NEW YEAR'S EVE BASH, EMAIL
RichUnger@promotingnightclubs.com I will tell you straight up if
your worthy of Times Square or not even near there?
A GENTLEMEN'S CLUB IN
NYC WITH SUSHI?
Once again, I must
direct my remarks to "OWNERS".
A very fine
Gentlemen's Club in NYC has a nice size space dedicated to serving
"Sushi", but the problem is, nobody is sitting there, nobody is
ordering "Sushi", nobody wants "Sushi" and the costs continue to mount
weekly.
There is a lounge that
also sits dormant, both rooms adjacent to the main room which is a
"Gentlemen's Club".
Owners seem to come
and go with no grasp on how to make it go.
Very, very simple, 86
the "Sushi" now, take both spaces rebrand them into a nightclub, thus
not only do you cater to the typical "Gentlemen's Club" clientele, but
you add "FUN" and "WOW" by having a Nightclub attached that makes more
women, more couples and more cash flow come in the doors.
But nope, for over a
year, the "Sushi" sits, the lounge lingers, and the Owners go through
a revolving door with no change in sight.
Doesn't matter if it's
New York City or SOUTH BEACH, some Owners really should not be in this
biz.
If your sitting idle,
if your hesitating, if your burnout and lost, why not find the right
way, just call Rich Unger @ 941-921-7027 or email
KEEP THIS
IN MIND PLEASE:
WHILE YOUR CLUB IS SLOW,
ANOTHER CLUB IS BUSY.
WHILE YOUR CLUB IS
SPINNING FOUL MOUTH HIP HOP, ANOTHER CLUB IS SPINNING MY "GENRE" OF
MUSIC CALLED "POP HOP".
WHILE YOUR CLUB LOOKS WORN
OUT, SMELLS, AND HAS A
TIRED LOOK, ANOTHER CLUB
IS KEPT FRESH AND UPDATED TO APPEAR NEW EVERY NIGHT, IT OPENS.
WHILE YOU WASTE RUNNING A
3O SECOND WORTHLESS RADIO SPOT, THAT NOBODY RESPONDS TO, ANOTHER CLUB
IS USING THE LATEST MARKETING TECHNOLOGY AND DRAWING IN WOMEN.
WHILE YOUR CLUB IS GIVING
LADIES FREE DRINKS, ANOTHER CLUB IS CHARGING WOMEN, AND THEY ARE
PAYING FOR THEIR DRINKS.
WHILE YOUR CLUB IS WORKING
WITH SO CALLED CLUB PROMOTERS, ANOTHER CLUB IS CROWDED WITHOUT PAYING
STRANGERS TO BRING IN A CROWD YOU MAY NOT EVEN WANT TO BEGIN WITH.
LET ME STATE THIS CLEAR
AND CUT RIGHT NOW, IT'S NOT THE COLOR OF A PERSON'S SKIN, IT'S NOT
THEIR RELIGION, IT'S NOT THEIR BELIEFS, IT'S THEIR CONDUCT, THEIR FOUL
MOUTHS, THEIR ATTITUDES, THEIR CLOTHING AND THEIR BEHAVIOR THAT
SHOULD DETERMINE WHETHER OR NOT THEY ARE ALLOWED THROUGH YOUR DOORS.
THIS IS NOT ABOUT
POLITICAL CORRECTNESS, THIS IS 100% ABOUT CIVILITY, RESPECT, AND
POLITENESS.
SO WHILE YOUR CLUB GOES
THROUGH NIGHTMARE NIGHTS, JUST REMEMBER I TOLD YOU THERE ARE
CLUBS EXPERIENCING VERY NICE NIGHTS, IN QUALITY OF PATRONS,CASH
REGISTER RINGS, STYLE, CLASS AND
ENERGY.
WHICH CLUB ARE YOU?
BE HONEST WITH YOURSELF.
*****************************************************************************
Finally, this Holiday Season,
think outside your own home, GO TO THE WEB SITE FOR OPERATION
GRATITUDE www.opgratitude.com
AND SEND OUR TROOPS, HOLIDAYS CARE PACKAGES, STOP, STAND,SHOW YOUR
SUPPORT FOR OUR BRAVE AND COURAGEOUS US TROOPS WHO DEFEND OUR FREEDOM
EVERY DAY.
LET YOUR BAR OR CLUB HOLD A WEEK
LONG "SEND SANTA TO THE TROOPS BENEFIT", AND GIVE EVERY PENNY TO
www.opgratitude.com
****************************************************
HAPPY HOLIDAYS FROM RICH UNGER @
941-921-7027 OR
