DISCO - DESIGNER "WOW"
Vegas Clubs spend upwards of a million dollars to be the
ultimate interior thrill/chill/eye popping/body pulsating atmosphere
in and around "The Strip".
But no Club regardless of bucks thrown on the walls, the
dance floor and the room can even begin to rise to what
www.disco-panel.com brings
to the design.
This "RICHIE RECOMMENDS" is the first truly design-focused
LED Product, the "DISCO-PANEL", each Panel offers 1.6 million colors
in an authentically retro design.
I don't get paid a penny, nobody tells me, forces me, or
influences what I "RECOMMEND".
The "Space-Panel" is therefore the only modular panel
capable of displaying one contrasting or complimentary LED Colors
within another at the very same time.
The "Disco-Panel" and the "Space Panel" are just the
beginning of the spectacular innovative and above all others most
unusual and compelling approach to club lighting ever taken in the
entire industry.
From "LED TABLES", WOW to "NIGHT CLUB FURNITURE", If you
have a vision for a club you plan on creating, then let www.disco-panel.com
describe it, detail it, and DELIVER IT.
Why am I so hyped up over this Company, because when it
comes to interior "WOW" and "FUN" they have a "LOCK" on both.
____________________________________________________/
CLUB PROMOTER 101 READ & LEARN:
A Club Promoter in England Gets Punched and
Kicked by the very crowd he is attracting.
Recently, a
Club Promoter from across the pond, contacted me in a panic.
he is paying
the club to host events on Friday nights, the promotions are
attracting in his own words "slobs" and the worst element.
He has been
promoting since last November, using flyers, paying for radio spots,
and experiencing what appears to be a "ufc" event every Friday
night, with the kind of customers he is drawing into this club.
NOT ONCE HE
SAYS, but twice, on one Friday night he got smacked around at the
door.
When a club
promoter is bringing in this kind of party person, what Owner would
allow this Friday Fight Night at HIS door to continue?
The Club
Promoter's response, "I think I will hand out vip passes to
bring in a better level of people".
The problem
is the reputation of this club is already fast becoming a place you
do not want to go.
The image of
this Club is spreading as a violent, unfriendly, unruly, and out of
control environment.
I made a
number of solid suggestions, none of which he implemented.
this is the
problem with club promoters, they do not create the "fun" they
almost always generate havoc and negativity.
this club
promoter says "the owner does not know how to promote".
to which I
replied " surely he can't do any worse then you are presently doing
in destroying his club".
then there is
the Australian club promoter from down under, who I do applaud as a
thinker, attention to details realist, and a result maker.
he on the
other hand is focused on "the fun" and "the wow factors" to attract
the hot women and stylish men.
for once, I
finally found a real, honest,
knows what he
is doing, cares about his club's owner, the club and the promotions.
it's not very
often I find this very rare breed of lacking in ego and packed with
consistency
type of club promoter, it took me all the way to Australia to find
him.
------------------------------------------------------------------------------------/
THIS NEW YEAR'S EVE,
HAVE YOUR CLUB OR BAR SOLD OUT WEEKS IN ADVANCE.
DON'T WASTE YOUR
MONEY ON RADIO SPOTS, WHY?
DON'T WASTE YOUR
MONEY ON NEWSPAPER ADS WHY?
START RIGHT NOW, PUT
TOGETHER A CREATIVE AND EXCITING INFUSION OF A NIGHT AS IF YOUR
CUSTOMERS WERE IN "TIMES SQUARE" BUT INSTEAD ARE RIGHT HERE IN YOUR
ESTABLISHMENT, SPENDING, DINING, DANCING, ENJOYING, PARTYING LIKE
IT'S GOING TO BE 2010.
BUY THE RIGHT
CHAMPAGNE, DO NOT LOAD UP ON BRANDS AND BOTTLES YOU WILL NEVER SELL,
BE PRACTICAL, NOT OVER CONFIDENT, GUIDE YOUR MARKETING WITH A
STEADY, CONSISTENT FORMAT OF RELENTLESS "WE ARE THEE PLACE TO PARTY
THIS YEAR", MENTALITY.
PUT TOGETHER
DIFFERENT PACKAGES FOR BOTH COUPLES AND SINGLES, LEAVE NO ONE OUT.
PACK YOUR BAR, YOUR
DINING AREA, MOVE THE VIDEO GAMES, THE POOL TABLES, THIS IS THE END
OF 2009, LOTS OF PEOPLE CAN WAIT TO GET IT OUT OF THEIR MIND.
HAVING TROUBLE
MAKING YOUR NEW YEAR'S EVE BOTTLES POP?
RICH UNGER @
941-921-7027
NEVER EVER USE A FLYER
AGAIN, YOU WANT RESULTS, THE "RICHIE RECOMMENDS" IS
www.clubtexting.com I DO
NOT GET PAID A PENNY, NOTHING TO SPOTLIGHT THE BEST OF THE BEST AND
IN these decimating times for bars clubs, lounges, sports bars, it's
not about flyers, it's not worth radio, it's not going to draw
anyone from print ads, but, there is a marketing magnet that you
should click on
and hit with.
"Texting" has never been
more popular, some
titanic texters text
hundreds and hundreds of times a day, as if they live for the text,
but,
the difference is
effective, efficient and energetic club texting.
Again, and for once and
for all, Nobody, Nobody, pays me to say what I do, but when a
Company stands out among all others for "Excellence", in their field
of endeavor, they are a strong "Richie Recommends".
+++++++++++++++++++++++++++++++
IF YOU DON'T HAVE A PERMIT
OR LICENSE FOR LIVE ENTERTAINMENT OR FOR DANCING, IT'S YOUR FAULT!
SO OFTEN, OWNERS TAKE THE WRONG
APPROACH, THE WRONG ATTITUDE AND DO NOT ADAPT IN ORDER TO ACCOMPLISH
BEING GRANTED AN ENTERTAINMENT LICENSE OR A PERMIT TO OFFER DANCING.
THERE'S A BEACH BAR IN SOUTHERN
CALIFORNIA, THEY CAN'T OFFER DANCING, THEY CAN FEATURE A BAND OR
EVEN A DJ, BECAUSE OF NEIGHBORHOOD RESISTANCE.
EVERY YEAR THE OWNER MAKES THE SAME
PITCH FOR A LICENSE AND EVERY YEAR HE IS DENIED.
REGRETFULLY HE HAS NO CLUE HOW TO
SCHMOOZE AND RESOLVE THIS SITUATION TO HIS ADVANTAGE.
I HAVE SEEN THIS UPFRONT IN MY OWN
COMMUNITY, BUT I ALSO ADVISED AND DIRECTED, A POSITIVE RESOLUTION TO
THE ISSUING OF THE SPECIAL EXEMPTION TIME AND TIME AGAIN.
YOU CAN'T SIMPLY SERVE CHEAP BEER,
CHEAPER DRINKS AND THE CHEAPEST SHOTS WITHOUT YOUR PATRONS CAUSING
HAVOC ON YOUR LOCAL AREA, IF ALL THEY ARE GOING TO DO IS DRINK AND
WATCH SPORTS.
YIKES.
IT'S NO WONDER THE LOCAL HOMEOWNERS
WANT THIS ESTABLISHMENT DENIED ANY TYPE OF ACCOMMODATION.
THIS OWNER CANNOT SEE BEYOND HIS OWN
ACTIONS THAT HE IS DOING EVERYTHING TO CREATE OPPOSITION TO HIS
REQUEST, RATHER THAN ANYTHING TO ENDEAR HIM TO HIS NEIGHBORS.
AGAIN, I TRIED, BUT SOME OWNERS ARE
LIKE SARAH PALIN, THEY THINK THEY KNOW IT ALL, BUT AS IN THIS CASE,
THIS IS A BAR OWNER GOING ROUGE, WHO KNOWS VERY LITTLE ABOUT HOW
TO OPERATE ANY KIND OF BAR AND NOT HAVE THE ABILITY TO FEATURE
DANCING, DJS OR BANDS.
THIS OWNER, IS OPERATING WITH ONE HAND
AND ONE LEG TIED BEHIND HIS BACK.
THIS OWNER THINKS BEING PACKED FOR A
GAME FEATURING "USC" PLAYING, GIVING AWAY CHEAP FOOD AND EVEN
CHEAPER BEER, IS SUPERIOR TO HAVING A PACKED ESTABLISHMENT WITH
LIVE MUSIC OR A DJ WITH A FULL DANCE FLOOR. NO LOW PRICE BEER, NO
DISCOUNTED DRINKS OR CHEAP FOOD.
I WILL NEVER EVER UNDERSTAND OWNERS
LIKE THIS?
JUST THIS YEAR ALONE, THIS OWNER LOST
OVER $200,000. BASED ON HIS CAPACITY.
NOW, IF YOU DO NOT EVEN NEED A PERMIT
OR ENTERTAINMENT LICENSE TO OFFER DANCING, AND YOU ARE PRESENTLY NOT
EVEN FEATURING A DANCE FLOOR, MAY I ASK A SIMPLE QUESTION?
ARE YOU CRAZY?
YOUR BAR
IS LOSING IT'S CUSTOMERS FASTER THAN A CUBE OF ICE MELTING, NOW
WHAT:
THESE ARE THE MONEY MONTHS,
DON'T JUST WAIT FOR GREAT NIGHTS, BECAUSE UNLESS YOU CREATE THEM,
EXPECT TO BE AS SLOW AS IT GOES
A Cigar Club in North Carolina
is going up in smoke, because it's idea of "FUN" and "WOW" are
cigars and more cigars, with a flicker of cheap drinks and house
wines.
Unfortunately a new partner has
bought in, so now he has to be educated, informed, and taught the
business, because he does not have a clue.
He emails me a question, "Rich
do you think since we are Grandfathered in, the new smoking law will
be to our advantage?"
Ummmm, if you have smoking, and
can continue to allow smoking while most other establishments can no
longer offer smoking, don't YOU think it's to your advantage?
The web site for this cigar
bar, is about as exciting as watching The Movie, "Groundhog Day"
backwards.
What goes through an Owner's
mind to abandon energy, excitement and enticement?
When your bar is dead, empty,
always remember somebody else on Wednesday, Thursday, Friday and
Saturday Nights are busy.
Far too many Partners are like
ex-wives, you should have never ever went into business with them
from the start.
But you needed their cash
infusion so bad, you overlooked their attitude, their mentality, and
their total lack of grasping what this business is all about.
So now, in these Money Months,
when you should be raking in cash, your taking in coins.
MY LESSON YOU SHOULD NEVER EVER
FORGET: Start taking your eye off the current financial fiasco, and
focus on attracting Women, Professional, great looking, hardworking
Women and Men who spend.
I directed an upscale
restaurant that had a huge wood bar, to feature a "Happiest Hours"
by offering $4 Premium Martinis and a $5 Bar Bites Menu that were
samplings of the restaurant's most unique dishes.
The Bar was packed from 4pm to
9pm, with the Longest Happiest Hours in the area, and many of the
nightly bar crowd stayed for dinner, because of the "Taste" of the
"Bar Bites".
Word spread, the Owner was
beyond thrilled, he was overwhelmed with the reaction, the results,
the return.
While other bars around him
were emptying people out at 7pm, he was gaining their crowd as well.
The dumbest Happy Hour format
is from 3 to 5pm or from 4pm to 7pm.
Why have all that down time in
between?
Why have nothing but empty bar
stools?
Reducing Pricing on Martinis
and Sampling Dishes, focus on the upscale patrons, giving them a
tease and a taste while you
own the "Happiest Hours" market
in your Community.
Anybody who advises you not to
do what I just educated you about, should be working at a car wash.
This Owner was all smiles ear
to ear.
His Staff was thrilled at the
level of patrons and the quality of the tips.
This Owner told me over and
over " I would have never done this, I would never have thought this
would work, I must keep an open mind".
So should
YOU<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
One Newspaper called him the "Ann
Launders" of the Food and Beverage Industry.
_____________________/
YOU HAVE SO MANY
SPECTACULAR NIGHTS BETWEEN NOW AND ST. PATTY'S DAY, DON'T WASTE
TIME, DO NOT DELAY.
The Night Before
Thanksgiving
The Night Before
Christmas Eve
The Night After Christmas
New Year's Eve
SUPER BOWL
Valentine's Day
Mardi Gras/Fat Tuesday
St. Patrick's Day
All Of Spring Break
Depending on your
capacity, we are talking tens of thousands if not hundreds of
thousands of dollars, that you need to reach out and take your share
of, and then some, on each of these Holiday Nights/Spring Break
Weeks.
Stop with the old
mentality of doing some lazy so called marketing, a week or two
ahead of the Night.
Please, if your going to
be lame, get out of the game.
But, if you want to cash
in on 2010, it takes planning, lots of promoting, high quality
presenting, superior producing.
The difference between me
and about 99% of the owners of bars, clubs, lounges, restaurants,
beach bars, sports bars is......................................I
wrote the Book on 'THE FUN" and "THE WOW FACTORS", they are just now
beginning to realize "FUN" and "WOW" exists.
I knew the New York
Yankees were going to win the World Series this Year, long before
they even made the playoffs.
Not because of their
brand new billion dollar plus Stadium, but because their mindset,
their focus, their
consistency and unity
were all on the same page.
They were unstoppable,
that is the same approach I take to packing Bars, Lounges, Clubs,
Sports Bars, Beach Bars, Restaurants with Night Life .
Owners waste so much
time, lose so much money, all because they refuse to embrace
"CHANGE".
They Fear, They Ignore,
They Deny, They end up taking in the wrong partners, borrowing and
wasting money, trying to sell a dying bar, or sadly they close.
The Moment, The First
Night you see a decline in business, that is when you act, not a
month after your nights have dropped off and you have a panic
attack.
I spoke with an Owner who
after hearing my recommendations said, "Oh I have to talk to my Wife
first".
I said "is this the same
Wife that you have been talking to since you took over this bar and
watched it go downhill?"
He said "Why Yes".
I replied, " It's time to
stop talking to her about this bar".
I have known many hard
working, take no nonsense, give their blood, sweat, and tears Female
Owners and Managers who are simply "FANTASTIC".
But I have also known
Wives who have no clue and yet have to chime in on every facet of
the bar's overall operation, and with no education in Food,
Hospitality, with no hands on experience, with no knowledge, why
even ask them?
Forget how many bars,
clubs, lounges, sports bars go under because one of the spouse's
lust with an employee or customer, that statistic is pale, compared
to the number of establishments that sink when the Spouse with no
clue is the one who tells the employees, the dj, the bands, the
advertising reps, the liquor salespeople, what to DO.
That Spouse is your worse
nightmare.
________________________________________________/
WHO IS IN CHARGE OF
YOUR PROMOTIONS AND WHY?
A New York City Club
Owner calls me, "Hi do you know of any club promoters?" I respond "
Why can't you do your own promotions?" She responds "I have always
used club promoters".
I respond " Really, then
where are your club promoters now ?"
She responds "they were
ripping me off, and I need new promoters". I said to her "Dear, your
a lost cause".In addition, I am constantly taken back by emails from
employees with zero experience, no knowledge, no education in
"PROMOTIONS" who are given the #1 task in the bar.
To hold, host and have
Packed House Promotions.
Why would anyone ask
someone with no hands on
expertise, to attempt to
draw a crowd with a concept that they don't fully understand, they
can't fully grasp how to media/market/make it happen? They won't be
able to produce the desired results?
These recessionary times
call for the best you have not the least able.
Don't try to cut
expenses and costs by using someone who brags about their abilities,
but has no track record to prove it.
A fully well rounded
general manager can
usually take charge and carry out the work ethic needed to generate
a great night.
But, this is no time to
roll the dice on an unknown.
That's why so many club
promoters are no longer promoting.All talk, all hype and no RESULTS.
My Fave question is, why
ask some stranger to fill your bar or club, when you own it, you
should be able to pack it yourself?
Why pay a stranger?
Why give him your door $
Why give him a VIP List?
Why give him a Bar Tab ?
Why do you need another
PARTNER?
Call Rich Unger
@941-921-7027 or email
THIS HOLIDAY
SEASON, GO RENT THE VIDEO "IT'S A WONDERFUL LIFE" AND BE GRATEFUL
FOR ALL YOU HAVE, THEN ADOPT A FAMILY THROUGH YOUR LOCAL ADOPT A
FAMILY AGENCY, CALL YOUR UNITED WAY AND DONATE TOYS THROUGH TOYS FOR
TOTS OR GIFT CARDS THROUGH A LOCAL WOMEN'S SHELTER, DO SOMETHING
UNSELFISH FOR SOMEONE ELSE, A PERFECT STRANGER, SPEND LESS ON YOUR
FAMILY AND MORE ON A FAMILY IN NEED, A FAMILY AT RISK, THAT'S WHAT
MAKES YOURS " A WONDERFUL LIFE".
HAPPY HOLIDAYS.
RICH UNGER @
941-921-7027
