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BAR PROMOTIONS,THE "IT FACTOR"
 
 Ever since "CHEERS", every bar owner wants that local, loved, neighborhood bar.
That's fine for early afternoons, for early evenings, for mid evenings, but for late night,
YOU NEED, YOU MUST HAVE, YOU HAVE TO PRESENT "THE IT FACTOR".
What makes your bar stand out?
Where are your 'BAR PROMOTIONS'?
The bar remains the same, no changes, no improvements, no enhancements, no bells or whistles to lure in new faces from different places.
Liquor Sales on premise are sky high right now, regardless of economic conditions, as I have said over and over, people want to go out, they want to meet, greet, and create heat with the opposite sex.
They want to dance, why do bars offer live music, dj spinning and no dancing?
Every Bar needs to create and generate as many NEW avenues of income, streams of cash, that you either were resistant to before, have not considered or didn't know existed.
It does not pay to open seven days a week, if, if it is costing you more to open  then you generate in revenue,
focus as I do on four POWER NIGHTS, Wednesday, Thursday, Friday and Saturday.
Your Bar goes through the motions every day your open, but what about the "MONSTER" Nights?
When your wall to wall with quality patrons and more Women then Men?
No "IT FACTOR" means no "HIT NIGHTS".
Even a Senior Managing Director for "Southern Wine & Spirits" says  of the current economic challenges of surviving and thriving, " In my opinion, go back to the roots, which is Promotion, Promotion, Promotion".
I have said this and packed Bars, Clubs, Lounges, Sports Bars, Taverns, Hotel bars, Resort bars, Restaurants that at night are Night Life Adventures for the last 30 years.
My strategy is to stay ahead of the pack, create, design, formulate and migrate the fashion, the music, the styles, the trends, the latest rage, the media darlings, the sophisticated and edgy all into women drawing, Spender attracting Nights. YES there's a price war going on, yes bars are giving away their liquor and beer, but no, you do not have to.
NO you should not resort to such "panic promoting".
All it takes is the "IT FACTOR", which are innovative, new, creative ways of formatting your Happy Hours, your Early Evening Hours and your Party Hours. Success is best, when it's your bar that is succeeding above and beyond all others.
 
===========================================================
 
TO QUOTE THE EDITOR OF AN INDUSTRY PREMIER PUBLICATION, 
'SUCCESSFUL BARS AND CLUBS, ESPECIALLY THE ONES WE WRITE ABOUT, ARE BUILT ON PROMOTIONS,
PROMOTIONS PROMOTIONS AND MORE PROMOTIONS, THAT IS WHAT FORMS A BOND WITH YOUR
PATRONS, THE TASK RIGHT NOW IS TO GET BACK TO BASICS AND WORK THE MAGIC THAT BROUGHT PROSPERITY IN THE FIRST PLACE = PROMOTIONS."
PICK UP THE PHONE CALL ME @941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
SIMPLY SAY "RICH I WANT THE PROMOTIONS"............................DONE.
 
 
QUICK HITS
A New York City Club Promoter asks "Why don't I see Trendy, Hip Lounges hosting Premier Promotions, that are not the basic dj/drink special with a theme name for the night?
I respond, because many Trendy Hip Lounges are hurting and do not grasp the fact that a dj and drink specials no matter what you call the "Night" is not drawing in patrons, especially Women.
There is no "IT FACTOR" in any aspect of their nightly format.
 
****************************************************************************
VH-1 REALITY SO CALLED STARS DO NOT, I REPEAT DO NOT PACK CLUBS.
STOP BRINGING IN  "D LIST" REALITY TV MALE OR FEMALES, WHO DO NOT DRAW ANYBODY.
A RECENT CLUB PROMOTER IN SAGINAW, MICHIGAN ASKED ME ABOUT BRINGING
IN VH-1 ON AIR PERSONALITIES.
I SAID "NO", "NO" AND MORE "NO".
THIS CLUB PROMOTER HAD NO FRESH PROMOTIONS, THIS IS WHY I DO NOT UNDERSTAND WHY BAR AND CLUB OWNERS CANNOT AND DO NOT HOST THEIR OWN PROMOTIONS.
STOP GIVING AWAY YOUR COVER CHARGE, IF YOU ARE FORTUNATE ENOUGH TO STILL CHARGE ONE AND HAVE PATRONS PAY IT.
YOU ARE IN NO ECONOMIC SITUATION RIGHT NOW TO BE HANDING OUT MAINSTREAM SOURCES OF INCOME TO OUTSIDERS THAT YOU THINK YOU MUST RELY ON TO ATTRACT PATRONS TO YOUR BAR OR CLUB.
EVERY CONTRACT YOU SIGN, EVERY FORM OF ENTERTAINMENT YOU FEATURE HAS TO MAKE PERFECT SENSE.
THIS IS NO TIME TO BOOK N LOOK TO DRAW CUSTOMERS IN.
IT IS A TIME FOR A SOLID PROMOTION THAT CAUSES CASH COMMOTION.  
CLUB AFTER CLUB HAS TOLD ME THEY HAVE LOST MONEY, NOBODY SHOWED UP, AND THE EVENT WAS A FIASCO WITH NO POSITIVE VIBES DERIVED FROM THE NIGHT AT ALL.
PLEASE UNLESS YOUR IN VEGAS, DO NOT BOOK ANY SUPPOSED "A LIST", "B LIST" EVEN "C LIST" PERSONALITY WITHOUT CHECKING WITH ME FIRST.
---------------------------------------------------------------------------------------------------------
 
SAD IN SACRAMENTO
A CLUB IN SACRAMENTO OPEN JUST THREE NIGHTS A WEEK,USES THE FOLLOWING RECIPE FOR NEGATIVITY 
IN MAKING MONEY.
THURSDAY NIGHT,THE CLUB PAYS A LOCAL RADIO STATION FOR A LIVE REMOTE AND LOSES MONEY.
FRIDAY NIGHT THE CLUB PAYS A CLUB PROMOTER FOR EACH PERSON THE PROMOTER BRINGS IN.
SATURDAY NIGHT, THE CLUB PAYS ANOTHER PROMOTER FOR EACH PERSON THIS PROMOTER BRINGS IN.
THE CLUB IS OPEN LESS THAN SEVEN MONTHS AND IS SUFFERING BY IT'S OWN FINANCIAL FIASCO IT CREATED.
THE RADIO IS NOT PAYING FOR ITSELF, THE CLUB PROMOTERS ARE NOT NEEDED, YET THE CLUB REFUSES TO CHANGE AND THUS SADLY WILL SUCCUMB TO CLOSING.
THE ENTIRE BASIS OF THIS CLUB'S FORMAT ARE DJS AND DRINK SPECIALS.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
YOUR HAPPY HOURS NEED TO BE REDEFINED & REDESIGNED NOW.
YOUR HOURS
YOUR FORMAT
YOUR CONCEPT
YOUR ATMOSPHERE
YOUR PATRON COUNT
YOUR CASH FLOW
YOUR PROFITABILITY
YOUR DOMINATING THE LOCAL "HAPPY HOURS" MARKET.
WITH ME YOU WILL OWN IT.
++++++++++++++++++++++++
 
THE MOMENT YOU SEE YOUR BUSINESS START TO DECLINE, THE MINUTE YOU SEE LESS PATRONS COMING IN, THE SECOND YOU SEE SALES SLIPPING, PICK UP THE PHONE CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM 
 
 DO NOT GIVE UP ONE DOLLAR, DO NOT LET ONE CUSTOMER DRIFT TO A COMPETING BAR, DO NOT LET A BUSY NIGHT BE CHALLENGED WITHOUT IMPLEMENTING IN YOUR FACE "FUN" AND "WOW FACTORS".
DO NOT LET THIS LONG HOT SUMMER TURN INTO YOUR WORSE NIGHTMARE MONTHS.
HARNESS THE POWER OF YOUR "FUN", YOUR "WOW FACTORS" AND YOUR "IT FACTORS" THAT YOU HAVE LONG IGNORED.
IN TODAY'S ECONOMY IT'S GOOD TO HAVE SOMEONE YOU CAN COUNT ON.
ME. 
 
 
MYSPACE SHOULD NOT BE YOUR ONLY WEB PRESENCE
  A MYSPACE SITE IS NOT A MAIN SITE IT IS A SOCIAL NETWORK SITE, STOP USING IT AS YOUR ONLY SITE, WHEN IT SHOULD BE YOUR SECONDARY SITE, YOUR BAR SHOULD HAVE IT'S OWN MAIN SITE.
IT COSTS SO LITTLE TO GENERATE SO MUCH FROM HAVING A MAIN WEB SITE.
SOCIAL NETWORK SITES ARE NOT INTENDED TO BE THE MAIN ONLINE STATEMENT FOR BARS, CLUBS, LOUNGES.
TO UTILIZE YOUR MYSPACE SITE AS THE ONLY SITE THAT REPRESENTS YOUR BAR OR CLUB IS A HUGE WEB MARKETING MISTAKE.
THE WEB IS THE #1 NEW MARKETING TOOL IT HAS OVERTAKEN RADIO AND FLYERS AS A PRIMARY MARKETING VEHICLE.
BUT IT REQUIRES A DEDICATED COMMITMENT TO CONSISTENCY AND CONSTANT ATTENTION.
WHEN A BAR SOLELY RELIES ON MYSPACE AS THEIR ONLY SITE, THEY THINK THEY ARE SAVING MONEY, AND BEING PRACTICAL?
IN FACT THEY ARE COSTING THEIR BAR IMMEASURABLE NEW PATRONS, NEW REVENUE AND NEW VISIBILITY.
FOR A DYNAMIC SITE, AND THE WEB PRESENCE THAT RESULTS IN ACTUAL ENTICEMENT AND EXCITEMENT THAT DRIVES CUSTOMERS TO YOUR BAR, LET ME GIVE YOU THE OVERVIEW AND LET THE BEST OF THE BEST WWW.PARRCOMM.COM

  DESIGN AND HOST YOUR SITE.

TALK ABOUT TAKING INSTANT ACTION AND UPDATING YOUR SITE, MAINTAINING YOUR SITE AND CREATING A STAND OUT BAR AND CLUB SITE, CLICK ON WWW.PARRCOMM.COM
 
WHY AREN'T YOUR FLYERS ATTRACTING CUSTOMERS?
WHY AREN'T YOUR RADIO SPOTS BRINGING IN BODIES?
WHY ARE YOU STILL RELYING ON BOTH FLYERS, AND RADIO SPOTS SPENDING ALL THE MONEY WEEK IN AND WEEKEND OUT
WITHOUT SEEING ANY REAL RESULTS?
WHY ARE YOU CONTINUING TO WASTE VALUABLE MARKETING MONEY ON NEGATIVE MARKETING?
WHY ARE YOU SIMPLY GOING THROUGH THE MOTIONS EVERY WEEK REALIZING THAT THE FLYERS
ARE NOT BEING READ, AND NOBODY IS REACTING TO THE RADIO SPOTS?
YOU CAN PRINT THOUSANDS OF FLYERS, AND HAND THEM OUT, THE POWER OF FLYERS IS GONE.
YOU CAN RUN A SPOT AN HOUR IN DRIVE TIME FOR A WEEK IF YOU CAN AFFORD IT AND STILL NOT EVEN HAVE ENOUGH PATRONS SHOW UP TO EVEN PAY FOR THE COST OF THE RADIO BUY.
YOU KEEP USING TEN YEAR OLD BAR ADVERTISING TECHNIQUES THAT TEN YEARS LATER DO NOT WORK.
THEY ARE OVER WITH.
THEY ARE USELESS.
IF YOU WANT REAL RESULTS, WITH THE CUTTING EDGE MARKETING THAT REACHES YOUR MARKET AND DRIVES THEM TO YOUR BAR AND CLUB, CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
 
YOUR BAR IS RIGHT SMACK IN THE MIDDLE OF THE ENTERTAINMENT DISTRICT, BUT YET, WHILE OTHER BARS THRIVE YOUR BAR DIES
THAT'S BECAUSE YOUR NOT STANDING OUT, STANDING ABOVE AND STANDING ALONE, YOUR SIMPLY OPENING, OPERATING AND BARELY
SURVIVING.
YOU HAVE THE BEST LOCATION, BECAUSE THE PARTY PEOPLE ARE JUST DOORS AWAY FROM YOUR BAR.
YET, THEY HAVE NO DESIRE TO FREQUENT YOUR BAR.
THEY JUST WALK ON BYE.
THEY DON'T EVEN LOOK IN.
THEY DON'T EVEN HEAR ANY "BUZZ" ABOUT YOUR BAR.
THEY DON'T EVEN KNOW ANYONE WHO EVEN GOES TO YOUR BAR.
YOU HAVE CHOSEN TO IGNORE "THE FUN" AND "THE WOW FACTORS", OFFER THE SAME LOCAL BAND, HAVE YOUR USUAL DJ SPIN, FEATURE THE SAME CHEAP DRINKS, THE SAME KARAOKE, THE SAME OPEN MIKE NIGHTS, THE SAME DARTS AND POOL TABLES, YAWN, SNORE, AND YOU WONDER WHY OTHER BARS ARE PACKED AND YOUR EMPTY?
FOR EVERY TEN MALE PATRONS YOU HAVE, MAYBE ONE FEMALE COMES IN.
FOR EVERY TEN WELL DRINKS YOU SERVE MAYBE ONE CALL BRAND OR TOP SHELF DRINK IS ORDERED.
FOR EVERY NIGHT THE DISTRICT IS PACKED WITH PEOPLE YOUR EMPTY WITH NEXT TO NOBODY.
WHEN ARE YOU GOING TO RISE UP AND GO "FUN", GO "WOW"?
YOU CAN BLAME THE ECONOMY ALL YOU WANT, YOU CAN BLAME YOUR COMMUNITY ALL YOU CARE TO, BUT THE BOTTOM LINE IS YOU HAVE NO ONE TO BLAME BUT YOURSELF.
YOU ARE NOT TAKING AGGRESSIVE ACTION TO TURN THE TIDE AND PACK YOUR BAR.
YOUR TIRED, YOUR FRUSTRATED, YOUR BURNED OUT, YOUR DISAPPOINTED, SO?
I AM FULL OF ENERGY, VIGOR, AND ON FULL THROTTLE READY TO TAKE YOUR BAR AND EMPTY OUT THE OTHERS.
I HAVE THE FIRE IN MY BELLY, AND YOU CAN TOO, CALL RICH UNGER @ 941-921-7027 EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
DON'T LET THIS ENTIRE SUMMER PASS YOU BY LOSING MONEY, LOSING CUSTOMERS, BECAUSE YOU GAVE UP.
ME, I AM 24/7 IN YOUR FACE FULLY PREPARED TO PACK YOUR PLACE.
==============/
 
FINALLY, THIS WAS MY "TRIBUTE TO MICHAEL JACKSON" PRINTED IN THE "LETTERS TO THE EDITOR SECTION" OF "USA TODAY" ON JUNE 30TH.
 

Music stood on its own

Rich Unger - Sarasota, Fla.

Years ago, when Michael Jackson released the album Off the Wall, I owned a Florida nightclub.

We had a full-time DJ who spun records from a booth 10 feet above the dance floor.

One night our DJ called in sick, the club was packed and we could not find another DJ. I, with no DJ experience, climbed up into the booth and reached into the hundreds of albums for Off the Wall.

I let the entire album play through, and the dance floor was packed from the first to the last song as both sides of the album played.

Song after song was electrifying, mesmerizing, and no one left the dance floor. It was the only album that could create such music magic.

No other artist, before or after him, has generated a sound, a beat, a rhythm, a universal energy that appealed to everyone. Jackson was a one-of-a-kind musical icon.

BAR PROMOTIONS,THE "IT FACTOR"
 
 Ever since "CHEERS", every bar owner wants that local, loved, neighborhood bar.
That's fine for early afternoons, for early evenings, for mid evenings, but for late night,
YOU NEED, YOU MUST HAVE, YOU HAVE TO PRESENT "THE IT FACTOR".
What makes your bar stand out?
Where are your 'BAR PROMOTIONS'?
The bar remains the same, no changes, no improvements, no enhancements, no bells or whistles to lure in new faces from different places.
Liquor Sales on premise are sky high right now, regardless of economic conditions, as I have said over and over, people want to go out, they want to meet, greet, and create heat with the opposite sex.
They want to dance, why do bars offer live music, dj spinning and no dancing?
Every Bar needs to create and generate as many NEW avenues of income, streams of cash, that you either were resistant to before, have not considered or didn't know existed.
It does not pay to open seven days a week, if, if it is costing you more to open  then you generate in revenue,
focus as I do on four POWER NIGHTS, Wednesday, Thursday, Friday and Saturday.
Your Bar goes through the motions every day your open, but what about the "MONSTER" Nights?
When your wall to wall with quality patrons and more Women then Men?
No "IT FACTOR" means no "HIT NIGHTS".
Even a Senior Managing Director for "Southern Wine & Spirits" says  of the current economic challenges of surviving and thriving, " In my opinion, go back to the roots, which is Promotion, Promotion, Promotion".
I have said this and packed Bars, Clubs, Lounges, Sports Bars, Taverns, Hotel bars, Resort bars, Restaurants that at night are Night Life Adventures for the last 30 years.
My strategy is to stay ahead of the pack, create, design, formulate and migrate the fashion, the music, the styles, the trends, the latest rage, the media darlings, the sophisticated and edgy all into women drawing, Spender attracting Nights. YES there's a price war going on, yes bars are giving away their liquor and beer, but no, you do not have to.
NO you should not resort to such "panic promoting".
All it takes is the "IT FACTOR", which are innovative, new, creative ways of formatting your Happy Hours, your Early Evening Hours and your Party Hours. Success is best, when it's your bar that is succeeding above and beyond all others.
 
===========================================================
 
TO QUOTE THE EDITOR OF AN INDUSTRY PREMIER PUBLICATION, 
'SUCCESSFUL BARS AND CLUBS, ESPECIALLY THE ONES WE WRITE ABOUT, ARE BUILT ON PROMOTIONS,
PROMOTIONS PROMOTIONS AND MORE PROMOTIONS, THAT IS WHAT FORMS A BOND WITH YOUR
PATRONS, THE TASK RIGHT NOW IS TO GET BACK TO BASICS AND WORK THE MAGIC THAT BROUGHT PROSPERITY IN THE FIRST PLACE = PROMOTIONS."
PICK UP THE PHONE CALL ME @941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
SIMPLY SAY "RICH I WANT THE PROMOTIONS"............................DONE.
 
 
QUICK HITS
A New York City Club Promoter asks "Why don't I see Trendy, Hip Lounges hosting Premier Promotions, that are not the basic dj/drink special with a theme name for the night?
I respond, because many Trendy Hip Lounges are hurting and do not grasp the fact that a dj and drink specials no matter what you call the "Night" is not drawing in patrons, especially Women.
There is no "IT FACTOR" in any aspect of their nightly format.
 
****************************************************************************
VH-1 REALITY SO CALLED STARS DO NOT, I REPEAT DO NOT PACK CLUBS.
STOP BRINGING IN  "D LIST" REALITY TV MALE OR FEMALES, WHO DO NOT DRAW ANYBODY.
A RECENT CLUB PROMOTER IN SAGINAW, MICHIGAN ASKED ME ABOUT BRINGING
IN VH-1 ON AIR PERSONALITIES.
I SAID "NO", "NO" AND MORE "NO".
THIS CLUB PROMOTER HAD NO FRESH PROMOTIONS, THIS IS WHY I DO NOT UNDERSTAND WHY BAR AND CLUB OWNERS CANNOT AND DO NOT HOST THEIR OWN PROMOTIONS.
STOP GIVING AWAY YOUR COVER CHARGE, IF YOU ARE FORTUNATE ENOUGH TO STILL CHARGE ONE AND HAVE PATRONS PAY IT.
YOU ARE IN NO ECONOMIC SITUATION RIGHT NOW TO BE HANDING OUT MAINSTREAM SOURCES OF INCOME TO OUTSIDERS THAT YOU THINK YOU MUST RELY ON TO ATTRACT PATRONS TO YOUR BAR OR CLUB.
EVERY CONTRACT YOU SIGN, EVERY FORM OF ENTERTAINMENT YOU FEATURE HAS TO MAKE PERFECT SENSE.
THIS IS NO TIME TO BOOK N LOOK TO DRAW CUSTOMERS IN.
IT IS A TIME FOR A SOLID PROMOTION THAT CAUSES CASH COMMOTION.  
CLUB AFTER CLUB HAS TOLD ME THEY HAVE LOST MONEY, NOBODY SHOWED UP, AND THE EVENT WAS A FIASCO WITH NO POSITIVE VIBES DERIVED FROM THE NIGHT AT ALL.
PLEASE UNLESS YOUR IN VEGAS, DO NOT BOOK ANY SUPPOSED "A LIST", "B LIST" EVEN "C LIST" PERSONALITY WITHOUT CHECKING WITH ME FIRST.
---------------------------------------------------------------------------------------------------------
 
SAD IN SACRAMENTO
A CLUB IN SACRAMENTO OPEN JUST THREE NIGHTS A WEEK,USES THE FOLLOWING RECIPE FOR NEGATIVITY 
IN MAKING MONEY.
THURSDAY NIGHT,THE CLUB PAYS A LOCAL RADIO STATION FOR A LIVE REMOTE AND LOSES MONEY.
FRIDAY NIGHT THE CLUB PAYS A CLUB PROMOTER FOR EACH PERSON THE PROMOTER BRINGS IN.
SATURDAY NIGHT, THE CLUB PAYS ANOTHER PROMOTER FOR EACH PERSON THIS PROMOTER BRINGS IN.
THE CLUB IS OPEN LESS THAN SEVEN MONTHS AND IS SUFFERING BY IT'S OWN FINANCIAL FIASCO IT CREATED.
THE RADIO IS NOT PAYING FOR ITSELF, THE CLUB PROMOTERS ARE NOT NEEDED, YET THE CLUB REFUSES TO CHANGE AND THUS SADLY WILL SUCCUMB TO CLOSING.
THE ENTIRE BASIS OF THIS CLUB'S FORMAT ARE DJS AND DRINK SPECIALS.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
YOUR HAPPY HOURS NEED TO BE REDEFINED & REDESIGNED NOW.
YOUR HOURS
YOUR FORMAT
YOUR CONCEPT
YOUR ATMOSPHERE
YOUR PATRON COUNT
YOUR CASH FLOW
YOUR PROFITABILITY
YOUR DOMINATING THE LOCAL "HAPPY HOURS" MARKET.
WITH ME YOU WILL OWN IT.
++++++++++++++++++++++++
 
THE MOMENT YOU SEE YOUR BUSINESS START TO DECLINE, THE MINUTE YOU SEE LESS PATRONS COMING IN, THE SECOND YOU SEE SALES SLIPPING, PICK UP THE PHONE CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM 
 
 DO NOT GIVE UP ONE DOLLAR, DO NOT LET ONE CUSTOMER DRIFT TO A COMPETING BAR, DO NOT LET A BUSY NIGHT BE CHALLENGED WITHOUT IMPLEMENTING IN YOUR FACE "FUN" AND "WOW FACTORS".
DO NOT LET THIS LONG HOT SUMMER TURN INTO YOUR WORSE NIGHTMARE MONTHS.
HARNESS THE POWER OF YOUR "FUN", YOUR "WOW FACTORS" AND YOUR "IT FACTORS" THAT YOU HAVE LONG IGNORED.
IN TODAY'S ECONOMY IT'S GOOD TO HAVE SOMEONE YOU CAN COUNT ON.
ME. 
 
 
MYSPACE SHOULD NOT BE YOUR ONLY WEB PRESENCE
  A MYSPACE SITE IS NOT A MAIN SITE IT IS A SOCIAL NETWORK SITE, STOP USING IT AS YOUR ONLY SITE, WHEN IT SHOULD BE YOUR SECONDARY SITE, YOUR BAR SHOULD HAVE IT'S OWN MAIN SITE.
IT COSTS SO LITTLE TO GENERATE SO MUCH FROM HAVING A MAIN WEB SITE.
SOCIAL NETWORK SITES ARE NOT INTENDED TO BE THE MAIN ONLINE STATEMENT FOR BARS, CLUBS, LOUNGES.
TO UTILIZE YOUR MYSPACE SITE AS THE ONLY SITE THAT REPRESENTS YOUR BAR OR CLUB IS A HUGE WEB MARKETING MISTAKE.
THE WEB IS THE #1 NEW MARKETING TOOL IT HAS OVERTAKEN RADIO AND FLYERS AS A PRIMARY MARKETING VEHICLE.
BUT IT REQUIRES A DEDICATED COMMITMENT TO CONSISTENCY AND CONSTANT ATTENTION.
WHEN A BAR SOLELY RELIES ON MYSPACE AS THEIR ONLY SITE, THEY THINK THEY ARE SAVING MONEY, AND BEING PRACTICAL?
IN FACT THEY ARE COSTING THEIR BAR IMMEASURABLE NEW PATRONS, NEW REVENUE AND NEW VISIBILITY.
FOR A DYNAMIC SITE, AND THE WEB PRESENCE THAT RESULTS IN ACTUAL ENTICEMENT AND EXCITEMENT THAT DRIVES CUSTOMERS TO YOUR BAR, LET ME GIVE YOU THE OVERVIEW AND LET THE BEST OF THE BEST WWW.PARRCOMM.COM DESIGN AND HOST YOUR SITE.
TALK ABOUT TAKING INSTANT ACTION AND UPDATING YOUR SITE, MAINTAINING YOUR SITE AND CREATING A STAND OUT BAR AND CLUB SITE, CLICK ON WWW.PARRCOMM.COM
 
WHY AREN'T YOUR FLYERS ATTRACTING CUSTOMERS?
WHY AREN'T YOUR RADIO SPOTS BRINGING IN BODIES?
WHY ARE YOU STILL RELYING ON BOTH FLYERS, AND RADIO SPOTS SPENDING ALL THE MONEY WEEK IN AND WEEKEND OUT
WITHOUT SEEING ANY REAL RESULTS?
WHY ARE YOU CONTINUING TO WASTE VALUABLE MARKETING MONEY ON NEGATIVE MARKETING?
WHY ARE YOU SIMPLY GOING THROUGH THE MOTIONS EVERY WEEK REALIZING THAT THE FLYERS
ARE NOT BEING READ, AND NOBODY IS REACTING TO THE RADIO SPOTS?
YOU CAN PRINT THOUSANDS OF FLYERS, AND HAND THEM OUT, THE POWER OF FLYERS IS GONE.
YOU CAN RUN A SPOT AN HOUR IN DRIVE TIME FOR A WEEK IF YOU CAN AFFORD IT AND STILL NOT EVEN HAVE ENOUGH PATRONS SHOW UP TO EVEN PAY FOR THE COST OF THE RADIO BUY.
YOU KEEP USING TEN YEAR OLD BAR ADVERTISING TECHNIQUES THAT TEN YEARS LATER DO NOT WORK.
THEY ARE OVER WITH.
THEY ARE USELESS.
IF YOU WANT REAL RESULTS, WITH THE CUTTING EDGE MARKETING THAT REACHES YOUR MARKET AND DRIVES THEM TO YOUR BAR AND CLUB, CALL RICH UNGER @ 941-921-7027 OR EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
 
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
 
YOUR BAR IS RIGHT SMACK IN THE MIDDLE OF THE ENTERTAINMENT DISTRICT, BUT YET, WHILE OTHER BARS THRIVE YOUR BAR DIES
THAT'S BECAUSE YOUR NOT STANDING OUT, STANDING ABOVE AND STANDING ALONE, YOUR SIMPLY OPENING, OPERATING AND BARELY
SURVIVING.
YOU HAVE THE BEST LOCATION, BECAUSE THE PARTY PEOPLE ARE JUST DOORS AWAY FROM YOUR BAR.
YET, THEY HAVE NO DESIRE TO FREQUENT YOUR BAR.
THEY JUST WALK ON BYE.
THEY DON'T EVEN LOOK IN.
THEY DON'T EVEN HEAR ANY "BUZZ" ABOUT YOUR BAR.
THEY DON'T EVEN KNOW ANYONE WHO EVEN GOES TO YOUR BAR.
YOU HAVE CHOSEN TO IGNORE "THE FUN" AND "THE WOW FACTORS", OFFER THE SAME LOCAL BAND, HAVE YOUR USUAL DJ SPIN, FEATURE THE SAME CHEAP DRINKS, THE SAME KARAOKE, THE SAME OPEN MIKE NIGHTS, THE SAME DARTS AND POOL TABLES, YAWN, SNORE, AND YOU WONDER WHY OTHER BARS ARE PACKED AND YOUR EMPTY?
FOR EVERY TEN MALE PATRONS YOU HAVE, MAYBE ONE FEMALE COMES IN.
FOR EVERY TEN WELL DRINKS YOU SERVE MAYBE ONE CALL BRAND OR TOP SHELF DRINK IS ORDERED.
FOR EVERY NIGHT THE DISTRICT IS PACKED WITH PEOPLE YOUR EMPTY WITH NEXT TO NOBODY.
WHEN ARE YOU GOING TO RISE UP AND GO "FUN", GO "WOW"?
YOU CAN BLAME THE ECONOMY ALL YOU WANT, YOU CAN BLAME YOUR COMMUNITY ALL YOU CARE TO, BUT THE BOTTOM LINE IS YOU HAVE NO ONE TO BLAME BUT YOURSELF.
YOU ARE NOT TAKING AGGRESSIVE ACTION TO TURN THE TIDE AND PACK YOUR BAR.
YOUR TIRED, YOUR FRUSTRATED, YOUR BURNED OUT, YOUR DISAPPOINTED, SO?
I AM FULL OF ENERGY, VIGOR, AND ON FULL THROTTLE READY TO TAKE YOUR BAR AND EMPTY OUT THE OTHERS.
I HAVE THE FIRE IN MY BELLY, AND YOU CAN TOO, CALL RICH UNGER @ 941-921-7027 EMAIL RICHUNGER@PROMOTINGNIGHTCLUBS.COM
DON'T LET THIS ENTIRE SUMMER PASS YOU BY LOSING MONEY, LOSING CUSTOMERS, BECAUSE YOU GAVE UP.
ME, I AM 24/7 IN YOUR FACE FULLY PREPARED TO PACK YOUR PLACE.
==============/
 
FINALLY, THIS WAS MY "TRIBUTE TO MICHAEL JACKSON" PRINTED IN THE "LETTERS TO THE EDITOR SECTION" OF "USA TODAY" ON JUNE 30TH.
 

Music stood on its own

Rich Unger - Sarasota, Fla.

Years ago, when Michael Jackson released the album Off the Wall, I owned a Florida nightclub.

We had a full-time DJ who spun records from a booth 10 feet above the dance floor.

One night our DJ called in sick, the club was packed and we could not find another DJ. I, with no DJ experience, climbed up into the booth and reached into the hundreds of albums for Off the Wall.

I let the entire album play through, and the dance floor was packed from the first to the last song as both sides of the album played.

Song after song was electrifying, mesmerizing, and no one left the dance floor. It was the only album that could create such music magic.

No other artist, before or after him, has generated a sound, a beat, a rhythm, a universal energy that appealed to everyone. Jackson was a one-of-a-kind musical icon.

     
Copyright © 2009 Rich Unger

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