NIGHTCLUBS & BARS,TOO MUCH $ INVESTED
By
RichUnger@promotingnightclubs.com
Why do so many "Partners with Capital" over
invest in nightclubs and bars, leaving no funding left for "THE WAR
CHEST".
It happened again in Fort Lauderdale, friends
for years, one puts up hundreds of thousands of dollars to refurbish a
club,
only to see his partner fall flat on his face
in generating revenue and profits.
Over and over and over again, I am perplexed at
the lack of thought in the planning of financial expenditures that go
beyond construction and turn key, but are
are set aside for marketing, promoting and
packing the club or bar?
This Owner never spoke to his Partners about
"THE FUN" or "THE WOW FACTORS" from his spiel, ( Yiddish word) they
assumed he had the knack for taking action, but instead is
simply spinning his wheels, with slow and next
to dead nights.
PLEASE, do not waste my time if you do not have
the authority and ability to ACT.
If you have Partners, I suggest you call me
with a conference call, having them on the phone so everyone is on the
same page at the same time.
If your partners are out of town and not active
in the day to day operation either you have to step up to the plate and
act as if, act as if
your going to do what it takes to pack this bar
or club, and DO IT.
Or, simply put up the "CLOSED FOR REMODELING"
sign and shut it down.
There is no in-between, because in-between is
on the verge of closing.
This partner is a classic.
This Partner in Fort Lauderdale puts a listing
on "Craigs List" for club promoters, I thought I had seen it all.
But there are more "CLUELESS" Owners out there,
then even I, imagined.
This club has the wrong decor, the wrong theme,
the wrong marketing, the wrong promotions, the wrong Ownership.
The tragedy is this club is located right in
the hub of other bars and clubs that it should be feeding off of, but no
one
is going into this club.
Since this Club is experiencing a no focus, no
crowd foundation, you would think this active Partner would of held a
"Spectacular Cinco De Mayo" Night, nope,
instead he did nothing.
NOTHING....................................................................He
did not even open. ( banging my head on my desk )
He has no set Summer Promotion Plan of any
kind. (smacking myself in the face)
Often the ego of owning a club creates an
overabundance of confidence, that creates a major tendency on the part of
those partners with the cash flow to overspend on Building and under spend
on Promotions.
While another impacting factor is, the major
lack of expertise on the part of those active partners who boast of their
abilities, yet once in charge never accomplish what they said they could,
nor know how to do.
Talk about 50% of the marriages in America
failing, I can assure you the percentage of bar and club partnerships
dissolving is
far greater.
SO MANY OWNERS JUST DO NOT GET IT.
FINALLY, I HAVE SOME OWNERS TELLING ME, 'I AM
SO TIRED OF MY PARTNER OR PARTNERS AND THEIR IDEAS THAT NEVER WORK, WE ARE
LOSING MONEY AND THEY KEEP THROWING DARTS AGAINST A BOARD HOPING ONE HITS
ANYWHERE TO SCORE POINTS.
THESE OWNERS ARE REACTING NOW AND NOT
SIMPLY GOING ALONG WITH THESE NO
KNOWLEDGE, NO EXPERIENCE, NO GRASP, NO INSIGHT, NO FORESIGHT PARTNERS.
FINALLY...........................................................................................
THEY ALONG WITH MY DIRECTION HAVE THEIR SUMMER PROMOTIONS PLAN READY TO
GO.
DO YOU?
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TO ALL BAR AND NIGHTCLUB AND LOUNGE
AND SPORTS BAR OWNERS, AS DONALD TRUMP SAYS " NEVER GIVE UP, MAKE
ADJUSTMENTS, BUT NEVER EVER GIVE UP" AS LONG AS YOU CAN REACH OUT TO THOSE
WISER, SMARTER AND BOLDER THAN YOU ARE, YOU CAN TURN ANY ESTABLISHMENT
AROUND. TAKE THE OWNER OF A CLUB IN INDIANA, THE CLUB IS DYING, THE OWNER
HAS TAKEN IT FROM TRANCE TO ALTERNATIVE, FROM FOUR NIGHTS A WEEK TO NOW
OPEN JUST TWO NIGHTS A WEEK.
THE OWNER WANTS TO RENAME THE CLUB
WHAT IT WAS KNOWN AS, TEN YEARS AGO IN IT'S HEYDAY.
THE PROBLEM IS, NOBODY CARES.
HERE IS AN OWNER WHO RATHER THEN
ACCEPT CHANGE AND ADJUSTING, HE IS GOING TO BE CLOSED BY JULY.
I ATTEMPT TO REACH OUT TO ALL THESE
OWNERS, I EXPLAIN IN SIMPLE TERMS THEIR MISTAKES AND MY SOLUTIONS, BUT
RATHER THAN DO WHAT TRUMP SAYS TO DO, THEY WOULD SIMPLY CHOOSE TO CLOSE.
THE WORSE PART OF A CLUB CLOSING IS
NOT THE OWNER WHO REFUSED EXPERTISE TO TURN HIS BAR OR CLUB AROUND, BUT
THE BAR BACKS, THE BARTENDERS, THE WAIT STAFF, THE DJ, THE DOOR PERSONNEL,
ALL THE EMPLOYEES WHO ARE NOW OUT OF WORK, NOT BECAUSE THEY DIDN'T DO
THEIR JOBS, BUT BECAUSE THEIR OWNER DIDN'T DO HIS.
PLEASE DO NOT WASTE MY TIME, IF YOU
WANT TO PACK YOUR BAR, JAM YOUR CLUB CALL ME 941-921-7027 OR EMAIL
RICHUNGER@PROMOTINGNIGHTCLUBS.COM STOP THINKING JUST ABOUT YOU, BUT
RATHER YOUR STAFF WHO ARE ALWAYS THERE GIVING 100% AND SIMPLY WANT TO WORK
AT YOUR BAR, BECAUSE THEY LOVE WHAT THEY DO.
TO THE OWNER IN INDIANA, YOU DID THIS
TO YOUR CLUB, NOBODY ELSE DID.
Beginning July 1st Utah Will No
Longer Demand Private Club Requirements for Bars, Lounges and Nightclubs
to serve beer and liquor.
It's about time.
Now every night life adventure in
Utah from clubs to bars from lounges to hotel bars should be calling me to
enhance their new found freedom with "THE FUN" and "THE WOW FACTORS".
Think about it Utah Establishments,
what a difference the repeal of the law and the added infusion of "FUN"
and WOW" would do to your cash flow?
WAKE UP UTAH.
**********************************
REVAMP, RETHINK TO BE
SUCCESSFUL IN YOUR BAR-LOUNGE-RESTAURANT-CLUB-DECK-PATIO-PUB-TAVERN-DIVE
BAR-ULTRA LOUNGE-BEACH BAR-GRILL-POOL HALL
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I RECENTLY MET WITH A
RESTAURANT/BAR/UPSTAIRS DINING/PRIVATE PARTY ROOM/HUGE DECK/ OWNER FOR TWO
HOURS TO DISCUSS HIS OPERATION.
HE IS IN A MINDSET FROM AN ERA LONG
GONE.
HE USES CHALK BOARDS AND
BLACKBOARDS, BUT WILL NOT ALLOW STYLISH TRENDY BANNERS THAT ARE FAR
MORE UPDATED THEN HIS
UNPROFESSIONAL, LAME PRESENTATION.
WHEN YOUR FEATURING $20 AND $25
DISHES, A CHALK BOARD OR MAGIC MARKER DOES NOT DO YOUR FOOD JUSTICE.
HE CATERS TO A DEMOGRAPHIC THAT IS
LONG IN BED BY 8PM.
HE CANNOT GRASP HOW TO REACH THE
"PARTY HOUR PATRONS".
I REMARKED THAT HIS ENTIRE
ESTABLISHMENT HAD "ZERO ENERGY, NO ATMOSPHERE, NO FEELING OF BEING
SOMEWHERE SPECIAL", HE TOTALLY
AGREED.
AS WE WATCHED BOAT AFTER BOAT PASS
BY, I FURTHER REMARKED, 'NOT ONE OF THESE BOATS EVEN COMES IN
TO DOCK AND DINE HERE".
AGAIN, HE REPLIED " YOUR RIGHT".
HE WAS DEVASTATED THAT HE HAD
10% CAPACITY, IF EVEN THAT MANY FOR "MOTHER'S DAY".
BUT THEN I ASKED HIM "WHAT DID YOU
DO TO REACH OUT TO THAT MARKET?" HE RESPONDED " NOTHING, I JUST THOUGHT
THEY WOULD COME".
HE MADE SOME REMARKS TO HIS FEMALE
STAFF THAT I FELT WERE BORDERLINE AND ADVISED HIM THAT HE WOULD
BE SUBJECT TO
POTENTIAL LEGAL REPERCUSSIONS, IF HE CONTINUED WITH SUCH STATEMENTS.
HE PAID OVER A MILLION DOLLARS
PLUS, FOR THE PROPERTY AND THE ESTABLISHMENT.
HE HAS BEEN OPEN 8 MONTHS AND IS
NOWHERE NEAR THE POTENTIAL THIS BEAUTIFUL LOCATION HAS.
HE REALLY DOES NEED TO REVAMP,
RETHINK HIS ENTIRE FORMAT TO BE SUCCESSFUL, BUT HE IS SO UNFOCUSED
THAT I DOUBT HE EVER WILL.
HE HAS A VERY NONCHALANT APPROACH
TO HIS ENTIRE FRONT OF THE HOUSE OPERATION, WHEN HIS CHEF CAME
OUT WITH TWO NEW DISHES HE WORKED
REALLY DILIGENTLY ON PREPARING, THE OWNER ACTED AS IF HE COULD
CARE LESS AND EXPRESSED NO
APPRECIATION, INTEREST OR COMPLIMENT TO THE CHEF.
HE DID NOT EVEN TASTE EITHER DISH.
HIS OVERALL MANAGEMENT STYLE IS WAY
TOO EXCESSIVE WITH DRINKING WHILE WORKING.
HE WEARS A PAIR OF WORN OUT SURFER
SHORTS, A STAINED T-SHIRT, SANDALS, AND LOOKS VERY DAZED AND CONFUSED.
HE OPENS ON NIGHTS DURING THE WEEK
WHEN HE SHOULD BE CLOSED, HE SPENDS MORE OPERATING ON MONDAYS
THEN HE GENERATES IN CASH FLOW.
HE WOULD BE WISE TO CLOSE MONDAYS
AND EVEN TUESDAYS DURING THIS TIME OF YEAR.
HE IS NOT MAKING A PENNY ON EITHER
DAY, THERE IS NO LOSS TO BE CLOSED, CONSOLIDATE HIS EXPENSES, HIS
PAYROLL, HIS OVERHEAD.
HE AGREES, BUT THEN TAKES NO ACTION
TO REVAMP, RETHINK HIS OVERALL OPERATION.
HE IS PLANNING A COOKOUT FOR
MEMORIAL DAY, WHEN I ASKED WHAT HIS MARKETING PLAN WAS, HE REPLIED " I
HAVE NONE".
WITH TWO HOURS SPENT THERE, IT WAS
MY CUE TO
LEAVE................................................................................
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BILLIARDS
HALLS, BILLIARDS GRILLS, BILLIARDS PLACES, YOU CANNOT SIMPLY RELY ON 8
BALL AND 9 BALL TOURNAMENTS
TO PACK YOUR PLACE.
YOUR POOL TABLES ARE YOUR BREAD
AND BUTTER, BUT YOU NEED TO VENTURE FAR FROM JUST POOL TABLE REVENUE TO
BRING IN HOT WOMEN, TO HAVE PACKED
NIGHTS AND TO CREATE "THE FUN" AND "THE WOW FACTORS".
I HAVE SHOWN BILLIARDS
ESTABLISHMENT OWNERS, THAT THEY NEED TO STEP INTO THE LIGHT AND STOP
OPERATING IN
THE DARK.
THE OWNER OF A BEAUTIFUL BILLIARDS
BAR & GRILL ON LONG ISLAND IS CRYING THE CUE BALL, HIS BIZ IS WAY DOWN, HE
RELIED
ON CLUB PROMOTERS, HE GAVE AWAY
FREE BAR, HE HAS DONE EVERYTHING POSSIBLE TO BURY HIS BUSINESS.
HIS FOOD PRICES ARE WAY TOO HIGH.
HIS WEB SITE PUTS YOUR FEET TO
SLEEP.
AGAIN, I TRIED TO HELP HIM PACK HIS
PLACE, BUT EGO AND ARROGANCE WERE HIS MISCUE.
THERE IS MONEY TO BE MADE WHEN THE
FELT IS EMPTY.
WHEN THE RACKS ARE HANGING.
BILLIARDS ESTABLISHMENT OWNERS HAVE
SOME KIND OF MINDSET THAT THEY CANNOT ADAPT, ADJUST OR APPLY NEW "FUN"
OR "WOW FACTORS" WITHOUT
JEOPARDIZING THEIR POOL SHOOTING PATRONS.
WRONG, THAT WOULD BE A SCRATCH.
YOU NEED TO NOT JUST CALL YOUR
SHOTS, BUT DIRECT YOUR BILLIARDS HALL TO BE SO MUCH MORE.
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JULY 4TH, PROMOTE IT NOW: "BEER, BIKINIS,
BAND, BBQ & BOOM"
CELEBRATE AMERICA'S INDEPENDENCE WITH "BEER,
BIKINIS, BAND, BBQ & BOOM
First you should hold a "USA FLAG BIKINI "
Salute to our TROOPS BIKINI EVENT.
Contact your local enlistment offices ask them
to send Uniform Marines, Army, Navy,
Air Force Personnel to escort the Girls in
"THEIR USA FLAG BIKINIS" on the Runway.
THE USA FLAG BIKINIS ARE STARS AND STRIPES,
RED, WHITE AND BLUE.
TWO PIECE TRIANGLE TOPS AND your choice of
Coverage on the back.
Call Diane our Office Manager at 941-921-7027
NOW, we are going to sell out shortly, and order a dozen USA FLAG BIKINIS
NOW as the supply is going fast.
These are two piece USA FLAG bikinis made in
the USA, so that you have 12 females in your Event.
The USA FLAG BIKINIS ARE JUST $22 each, These
are $75 Bikinis.
Very Simple, have a beer company compensate
you by giving you a free keg, or a liquor company underwrite the bikinis
by giving you a bottle of well vodka, ask your energy drink provider for
cash, product or fixtures.
Stop tolerating a total lack of support from
your vendors.
ASK AN OUTGOING, VERY PERSONABLE FEMALE
EMPLOYEE TO INVITE YOUR FEMALE PATRONS TO PARTICIPATE.
ALMOST EVERY FEMALE WANTS TO ENTER AND RECEIVE
A FREE USA FLAG BIKINI?
This should be a fashion event followed by an
All American Contest.
I have always taken two bikini events and
hosted them in one night.
No one in the entire Industry thought of this
dual bikini bonanza but me 30 years ago.
First a totally "STARS N STRIPES SWIM WEAR
SALUTE".
Then an 'ALL AMERICAN CONTEST".
HAVE A HUGE COOK OUT, A GREAT BAND PLAYIN ROCK
AND ROLL.
The best part of the "BEER, BIKINIS, BAND, BBQ
& BOOM" is the USA FLAG BIKINI Salute.
Tie in the THE TRIBUTE TO OUR TROOPS/THE
BIKINI SALUTE TO THE USA/ ALL AMERICAN COOK OUT/ ALL AMERICAN MUSIC/ ALL
AMERICAN DECOR, IT DOESN'T MATTER IF YOU HOLD 100 OR 1000 PATRONS, IF YOU
FOLLOW MY STRATEGY YOU WILL BE PACKED FRIDAY,SATURDAY, SUNDAY NIGHTS.
DISPLAY OUR FLAG ALL OVER YOUR OUTSIDE AND
INSIDE, HAVE AN UNCLE SAM OUTSIDE WITH A SIGN AS A SIGN SPINNER.
DON'T BLAME ME IF YOU DON'T HAVE A $3000 TO
$5000 DAY AND NIGHT.
YOUR THE ONE WHO TURNED OUT TO BE A DUD.
YOUR ENTIRE SUMMER FORMAT FOR YOUR
BAR, YOUR SPORTS BAR, YOUR LOUNGE, YOUR CLUB SHOULD CONSIST OF
INTERACTIVE, NON STOP ACTION, ENERGY, EXCITEMENT.
IF YOU WANT TO KNOW WHAT BANDS TO BOOK
IN YOUR BAR,
IF YOU WANT TO KNOW WHAT REALITY STARS
TO BRING INTO YOUR CLUB
IF YOU WANT TO KNOW WHAT CELEBRITY
FEMALES TO HOST IN YOUR LOUNGE
IF YOU WANT TO KNOW WHAT DJS TO
FEATURE IN YOUR HOT SPOT
DON'T LISTEN TO BOOKING AGENTS AND
MANAGERS LOOKING TO GET A GIG AT THE HIGHEST PRICE THEY CAN CHARGE?
LET ME SHOW YOU, TEACH YOU, LEAD YOU,
GUIDE YOU TO MAKING SERIOUS MONEY FROM SPECIAL GUEST APPEARANCES.
WHY WASTE YOUR MONEY ON AIRFARE,
HOTELS, APPEARANCE FEES, MARKETING, PROMOTING, AND ALL THE EXPENSES
THAT ARE PART OF THIS KIND OF CONCEPT,
WHEN AT THE END OF THE NIGHT, YOU LOST MONEY?
PARIS HILTON WAS AT THE THE CANNES
FILM FESTIVAL, SO NATURALLY, SHE CONTACTED EVERY CLUB THERE WITH REGARD TO
A PERSONAL APPEARANCE.
HER FEE WAS SO OUTRAGEOUS, NOT ONE
SINGLE CLUB EVEN EXPRESSED INTEREST, LET ALONE MADE A COUNTER OFFER.
STOP BRINGING IN PEOPLE YOU THINK WILL
PACK YOUR BAR OR CLUB, BUT END UP
COSTING YOU THOUSANDS OF DOLLARS.
STOP BRINGING IN "D LIST" REALITY
PERSONALITIES, THEY ARE NOT A DRAW.
STOP BRINGING IN INTERNATIONAL DJS
THAT NOBODY HAS EVER HEARD OF, THEY ARE NOT A DRAW.
STOP BRINGING IN BANDS THAT ARE ONE
HIT WONDERS, THAT NOBODY WANTS TO SEE, THEY ARE NOT A DRAW.
STOP BRINGING IN MALE REVIEWS THAT
HAVE NO FAME, NO NAME AND A MEDIOCRE SHOW AT BEST.
DO YOU KNOW WHY KID ROCK HAS A MAJOR
BAND ON TOUR WITH HIM?
TO SELL TICKETS.
LYNYRD SKYNYRD IS ON THE ROAD WITH KID
ROCK TO SELL AS MANY SEATS AS POSSIBLE.
DO YOU KNOW WHY ARROWSMITH HAS A MAJOR
BAND ON TOUR WITH THEM?
TO SELL TICKETS.
ZZ TOP IS PERFORMING WITH ARROWSMITH
ALL SUMMER TO FILL VENUES.
THESE ARE GREAT COMBINATIONS APPEALING
TO A BROAD SEGMENT OF ROCKERS, YOUNG AND OLD.
NORTHERNERS AND SOUTHERNERS.
=========================
IF YOUR FED UP WITH YOUR BAR'S LACK OF
BUSINESS?
IF YOUR DISGUSTED WITH YOUR QUALITY OF
PATRONS?
IF YOUR TIRED OF WORKING LONG HOURS AND
NO CASH COMING IN?
IF YOUR FRUSTRATED AT OTHER BARS PACKING
PEOPLE IN?
IF YOUR WASTING MONEY ON WHATEVER ANYONE
PROMISES THEY CAN DO?
IF YOUR STILL GIVING AWAY THE BAR?
IF YOUR STILL HAVING FREE LADIES NIGHTS?
IF YOUR IN A PANIC MODE?
IF YOUR TIRED OF CLUB PROMOTERS BOASTING
AND ZERO RESULTS?
STOP. SERIOUSLY STOP.
OR GO THROUGH A HOT, HUMID, SLOW, SUMMER.
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